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VOG, focus on varietal planning at Macfrut Digital

VOG, focus on varietal planning at Macfrut Digital

 CEO Walter Pardatscher in the video on the virtual stand: “In our 75 years of history, we’ve never stopped looking to the future, making innovation one of the main drivers of our growth”. 
A virtual stand, animated not only by videos and images, but also by the option of booking on-line appointments to learn more about the VOG Consortium’s philosophy and approach. The Consortium of South Tyrol – Südtirol Fruit and Vegetable Growing Cooperatives will be amongst the participants at the first edition of Macfrut Digital, Italy’s biggest fruit and vegetable show, taking place this year in a completely new, original way due to the health emergency. 
From Tuesday 8 to Thursday 10 September 2020, visitors will be able to immerse themselves in the world of the VOG Consortium’s South Tyrolean apples thanks to a virtual space including a corporate video produced specifically for Macfrut Digital and the splendid scenery featured in the Marlene® video entitled “I am Marlene®, daughter of the Alps”. 
“We are enthusiastic about taking part in this new, innovative edition of Macfrut, the historic event where the Italian and international fruit and vegetable production chains meet up every year, comments Walter Pardatscher, CEO of the VOG Consortium. “We saw the idea of transforming a difficulty into a new opportunity as a courageous, intelligent choice. What’s more, this year the VOG Consortium turns 75 and, at the same time, Marlene® celebrates its 25Th birthday. So we just had to be present, to bear witness to our history, our tradition and the innovation central to everything we do.” 
The main focus of the on-line B2B meetings involving the VOG managerial team will be category management and the major varietal innovation plan currently underway, which will provide the VOG Consortium with an assortment of varieties enabling us to supply everyone with the right apple for all their needs, through all 12 months of the year. “The new sales season has just begun, and prospects are definitely good: overall quality is excellent with larger sizes than last season and a market unhampered by stocks,” Mr Pardatscher concludes.“During the various digital meetings held during the three days of Macfrut Digital, we will be able to answer questions to give those interested a full picture of our output and our major projects for the near future.” 

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VOG: 2020 crop slight smaller, expansion in club and organic apples

VOG partners with Sustainapple, the South Tyrolean apple consortium´s sustainability strategy

                                                                                                                                                                                          Press release

Optimism regarding the new season, thanks also to larger sizes, for the Terlano Consortium that turns 75 today. Volumes of new varieties and organic apples continue to grow, while the Golden Delicious crop shrinks.  

While the 2019/2020 season will be remembered for the large drop in volumes both in Italy and across Europe, and above all for the market upheavals triggered by the onset of the health emergency arising from the global pandemic, the season which has just begun shows every sign of being one of consolidation, with an additional fall in total crop at the European level but a recovery in terms of sizes, which return to normal. 

“2020-2021 looks like being a positive season, especially for our Consortium, which celebrates its 75th anniversary this year. This major milestone underlines the length of our experience, which we combine with a constant determination and flair for innovation and renewal,” comments Walter Pardatscher, CEO of VOG. ”The season that is just ending was emblematic from this point of view: the arrival of Covid-19 demanded quick reactions to deal with a fast-changing scenario, initially in terms of organisation and then with regard to consumption patterns. Our cooperatives showed the ability to respond fast and effectively: we succeeded in planning the season well with continual changes, adapting to events as they happened. This gives us great confidence.” 

At the European level, according to the estimates published by Prognosfruit, a very small reduction of around 1% is forecast for 2020, following on from the much larger decrease in 2019. “Europe-wide, supply should be in line with potential demand again this year, which is definitely a positive signal,” Mr Pardatscher continues. “In South Tyrol – Südtirol the estimates indicate a reduction of about 7%, meaning a crop of about 825,000 tonnes, with considerable growth in organic apples and a decrease in those intended for the food industry”. For its member cooperatives, the VOG Consortium is forecasting a table apple crop of about 510,000 tonnes, a little lower than last year, with a reduction of -3%, and obviously below the record year of 2016, when the figure exceeded 600,000 tonnes.  

The first apples to be harvested this year have again been the Royal Gala, beginning earlier than usual. The first pallets were actually offered for sale during the week of 15 August. Ripeness and colour are good, thanks in part to the weather conditions in July, with ideal temperatures and excellent day-night temperature variation. Sizes are larger than in 2019, in line with the average for a normal year, an important factor for markets such as Italy and Spain. 
Taking a detailed look at the estimates for the individual varieties, this year the Consortium is again recording a reduction in Golden Delicious. “As forecast, and in line with our strategy in terms of varieties, this year the Golden Delicious crop will fall to 87,500 tonnes, meaning 14.5% less than in 2019, when there was already a 15% drop in production of this variety,” the VOG CEO continues. “As in previous years, Royal Gala apples will be the lead variety for our group in volume terms, with output of about 125,000 tonnes (+8%) this year. Red Delicious and Granny Smith will also be on the increase, as so far they have suffered less from brown marmorated stink bug damage than last year.” 

Turning to Club apples, crop sizes are on the rise for Pink Lady® and Kanzi®, and for newer apples, increasingly popular with the market, such as envytm and yello®, with the entry into production of the orchards planted in the last few years in accordance with the varietal planning drawn up by VOG. 

Last but not least some details regarding the organic apples: this year’s crop, of almost 30,000 tonnes, will surge by 40% compared to 2019. “We’re planning to reach a total of 1000 hectares by 2022 and are well on track for this target, confirming the Consortium’s interest in organic and biodynamic growing methods,” comments Walter Pardatscher.  

The VOG Consortium is therefore optimistic regarding the season that has just begun. “The market is free from inventory that could have overlapped with the new crop of fresh apples, so everything is in place for trouble-free business in this initial part of the season,” the VOG CEO concludes. “Thanks to our varietal programming plans, we’re ready to supply our customers and consumers with the right apple for every time of year.”  

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VOG provides 60,000 apples to support the battle against multiple sclerosis


VOG, Condis Supermarkets and FEM team up again for the “Una manzana por la vida” project

60,000 Kanzi® apples to support the battle against multiple sclerosis: this is how the VOG Consortium has continued its association with the “Una manzana por la vida” project, run by Condis Supermercados and the Fundació Esclerosi Múltiple (FEM).

The project was run on 10 and 11 November at the more than 400 Condis supermarkets in Catalonia and Madrid, where consumers were able to purchase a Kanzi® apple for one and a half Euros. The proceeds were donated to the FEM Foundation, established in 1989 with the aim of financing research and improving the quality of life of the 46,000 people suffering from multiple sclerosis in Catalonia and Spain.