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Imagine, Transform and Rebuild sets the agenda at Cool Logistics Global virtual conference

Imagine, Transform and Rebuild sets the agenda at Cool Logistics Global virtual conference


Redesigning the Cold Chain: Imagine, Transform and Rebuild sets the agenda at Cool Logistics Global virtual conference, against the backdrop of the COVID-19 pandemic


Thought leaders from across the perishable cargoes industry will share their knowledge at the virtual event next week from 13th to 15th October with  250+ attendees from over 30 countries and 6 continents 

London, October 8th 2020 – Leadership, Skills & Training for Global Cold Chain & Reefer Logistics, Remote Monitoring & Control for the Data-Driven Cold Container Chain, and Digital Transformation, Disruption & Innovation in the Global Cold Supply Chain are just three of the topics that will be debated by 30+ thought leaders across three days of sessions at the 12th Cool Logistics Global conference taking place from 13th to 15th October, in a virtual environment. 

Participants spanning 30 countries worldwide have registered for the 12th Cool Logistics Global which is sponsored by the Port of Rotterdam, Europe’s leading cool port hub connecting sea and landside perishable logistics.  The three-day event includes a series of sessions and panel discussions and numerous networking events to ensure the Cool community can continue to exchange the industry’s main challenges and concerns.

“Even though we can’t meet in person,” said Rachael White, Managing Director of Cool Logistics, “we have created an environment where the industry can meet virtually to explore key issues, discuss trends and share experiences in a productive and informative way. The conference provides a great way to stay ahead of the curve.”

Speakers from companies spanning all sectors of the industry include Maersk Line, Drewry Shipping,  Kuehne+Nagel, Mediterranean Shipping Company (MSC), Datamar, JC Food Republic, TWILL, AgriLedger, ORBCOMM, OceanX and SeaCube Containers, and are also joined by industry associations UN/CEFACT Transport & Logistics and the Global Cold Chain Alliance.

Keynote Speaker Andre Simha, Global Chief Digital & Information Officer, Mediterranean Shipping Company (MSC), will share how MSC has evolved through digital transformation, disruption and innovation.

Cool Logistics Global will also host the 2nd annual Cool Logistics Innovation in Perishable Logistics Award, rewarding a company that has made a difference in the way perishable products are shipped or handled. 

Continued Rachael White: “We are looking forward to hosting our sponsors, attendees and speakers in a virtual environment for insightful debate and discussion: the spotlight that has shone on global cold chain operations during 2020 at a time when COVID-19 has severely tested its resilience has shown that logistics and transport matter now more than ever.”

To join the 12th Cool Logistics Global virtual conference or for more information, visit

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The countdown begins for Macfrut Digital

The countdown begins for Macfrut Digital


The numbers of the first and only digital trade fair for the fresh produce industry, to be held from 8 to 10 September, are outstanding: 530 exhibition spaces, 40% of which will be hosted by foreign companies, 600 registered buyers from all over the world and 4,000 registered visitors to date, 70% of which are from abroad.


Cesena, 28th August 2020 – The first edition of Macfrut Digital, the virtual trade fair for the fresh produce industry to be held from 8 to 10 September 2020, born from the intuition of Cesena Fiera, is drawing near. And the numbers recorded so far, just a few days before its official opening, prove that it was a good intuition: 530 exhibition units have been sold to 400 exhibitors (when the event was launched, the target was 200 units for a total of 150 exhibitors), registrations have sold out and companies have been put on a waiting list, with many foreign participants equal to 40% of the exhibiting companies and 600 buyers that have already registered on the platform, of which 550 from abroad. The ICE – Italian Trade Agency offices around the world and Cesena Fiera’s network of foreign agents played a key role in attracting buyers.

The most striking numbers are those relating to foreign participants. Nearly one in two exhibitors comes from abroad, with China leading the way with as many as 87 exhibitors, thanks to the collaboration with ATPC (Agricultural Trade Promotion Centre), the promotional body of the Chinese Ministry of Agriculture and Rural Affairs, which was one of the supporters of the event. In addition to China, there will be several collective stands in the “Country Pavilion”, the international pavilion that has been added to the nine pavilions initially planned. Participants who have registered come from Central and South America (Colombia, Chile and the Dominican Republic) and there will be a large number of participants from Africa also in this digital edition of the event, thanks to partnerships established with UNIDO (United Nations Organisation for Industrial Development), Lab Innova and AICS (Italian Association for Culture and Sport). Not to mention Europe, with participants from Belgium, France, Germany, Greece, the Netherlands, Spain and Switzerland. There will also be many participants from Eastern Europe (Albania, Bulgaria and Ukraine).

Exhibitors will have a privileged channel where they will be able to “communicate” with the 600 buyers that have already registered on the platform (550 from abroad and 50 from Italy) and organise B2B meetings. In fact, Macfrut Digital will offer two levels of interaction: one for visitors, who will be able to visit the virtual stands, communicate with each other, ask for information and make contact to schedule business meetings, and the other for exhibitors, who will be able to schedule B2B meetings with buyers through a programmed agenda, with the support of Cesena Fiera’s staff in order to align the agendas and meet the specific interests of the buyers and companies involved. Macfrut Digital can be accessed from any Internet device (PC or smartphone), while B2B meetings will be accessible online but only from PC, via a dedicated link provided by the staff.

The Macfrut Digital platform can be accessed subject to registration, which is free of charge. As of today, more than 4,000 visitors have already registered, 70% of whom are from abroad. In the last few days, participation requests have increased exponentially. Therefore, those who are interested in participating should register as soon as possible to secure their participation, bearing in mind that a maximum number of 30,000 visitors is allowed.

Renzo Piraccini, President of Macfrut, explains: ‘We have embarked on a new adventure and we can safely say that the fruit and vegetable sector has responded extremely well. We believe that we are pioneering a project that has huge potential, which was unimaginable until a few months ago. The fact that the health emergency is ongoing, resulting in a level of uncertainty at international level, demonstrates that we made the right decision, which has changed the way we approach the sector.’


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Cool Logistics Global 2020 to go ahead as a live virtual event

Cool Logistics Global 2020 to go ahead as a live virtual event

After much consideration and in consultation with key stakeholders, the 12th Cool Logistics Global conference will now run as a full feature live virtual event from 13-15 October 2020. The planned in-person event due to take place aboard the SS Rotterdam, Netherlands is now postponed until spring 2021 with preliminary dates of 18 – 19 May 2021.

Rachael White, Cool Logistics Director, said, “Nothing beats the power of a face to face meeting. Under current circumstances, however, with limits on the number of people allowed to physically gather, plus corporate travel bans, we would not be able to deliver the onsite, in-person global event experience to the standards that the Cool Logistics community rightly expects.  We are also committed to delivering carbon-neutral events and that simply would not be possible with the procedures needed to safely host an onsite conference and exhibition.” 

 “With the decision taken to now hold a live virtual event, we are able to deliver the same high-quality and insightful debate, discussion and networking in a safe manner to our attendees wherever they are in the world, without the worry of international travel. Our theme for this year is ‘Redesigning the Cold Chain: Imagine, Transform and Rebuild’ and as always we are pleased to host sessions from the industry leaders and thinkers who are active in the global cold supply chain. With the support of our host Port of Rotterdam, together with key sponsors and supporters including Fruit Logistica, AgroMerchants Group, Kuehne + Nagel,  Emerson, Mundo Maritimo and World Cargo News, we look forward to serving the Cool Logistics global perishables trade community and indeed reaching new audiences in the virtual world,” she continued.

 Now in its 12th year, Cool Logistics Global conference is the leading event for logistics, shipping and supply chain professionals focusing on perishable cargoes. This year’s event is hosted by the Port of Rotterdam and with over 20 speakers already confirmed, attendees can expect a broad agenda encompassing all aspects of the cold supply chain, set against the backdrop of the COVID-19 pandemic. “COVID-19 has severely tested the resilience of the supply chain and demonstrated that logistics really matters and now more than ever, the international cold chain community needs to connect, communicate and collaborate. Our 2020 live virtual event will provide the opportunity to welcome back both our established Cool Logistics Global community but to also welcome new colleagues to join our discussions”, concluded Rachael White.

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Macfrut Digital is sold out: a total of 500 exhibition units has been reached, against 200 initially planned

Macfrut Digital is sold out: a total of 500 exhibition units has been reached,  against 200 initially planned
Press release


A huge number of participants from China have chosen Macfrut to promote their fruit and vegetables in Europe.

Cesena, 6 August 2020 – Macfrut Digital, 8-10 September 2020, is sold out and has added a new virtual pavilion. In addition to the nine pavilions planned during the launch phase, there is now a tenth pavilion dedicated to international exhibitors, the “Country Pavilion”. In fact, a huge number of participants from China has joined the event along with many others from five continents. China will be present at the digital trade fair for the fruit and vegetable sector with 50 companies representing the various segments of the fruit and vegetable industry, especially production.

‘This is a clear indication that Chinese companies have realised that this project has great potential and that they believe in this way of communicating and doing business,’ explains Renzo Piraccini, President of Macfrut. ‘Today, we need to tackle the market differently compared to just a few months ago. The signs we are receiving from Macfrut Digital point in this direction.’

Also due to the large number of participants from China, the Digital Trade Fair is sold out and registrations have been closed. 500 exhibition units have been taken up, which will represent the entire fruit and vegetable industry. Piraccini continues: ‘The response has been far greater than we could have anticipated. When we presented the Macfrut Digital project three months ago, we set ourselves the target of 200 units. Due to the growing number of requests for participation, we decided to increase the number of units to 500. We have now achieved this goal and are very satisfied with the response, which comes as a challenge for the entire sector. I would like to thank the global network of the ICE – Italian Trade Agency offices for their invaluable contribution.’

Song Juguo, Deputy Director General of the Agricultural Trade Promotion Center, explains: ‘In order to hold business meetings and create business opportunities for Chinese companies, the Agricultural Trade Promotion Center and the Ministry of Agriculture and Rural Affairs of the People’s Republic of China will set up a Chinese national pavilion at Macfrut Digital. More than 50 Chinese companies will participate in the trade fair to showcase their fresh fruit and vegetables, including apples, table grapes, pears and many other fruits such as kiwis, peaches, subtropical fruits such as lychees and lemons, and tropical fruits such as mangoes, and oranges. Buyers will also find chestnuts, walnuts, hazelnuts and other nuts as well as peppers, tomatoes, potatoes and other vegetables.’

The Chinese delegation will also hold a “China-Europe Fruit Business” Forum that will be accessible to everyone on the Macfrut Digital website following registration.

Companies who will submit a participation request from now on will be placed on a special waiting list. For more information, please visit