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Muranopvr strawberry now also popular in Holland, Belgium

President Pier Filippo Tagliani said the CIV's chief objective is to increasingly target its R&D towards the development of environmentally sustainable, high quality strawberry varieties that “satisfy every player in the supply chain, from the producer to the end user, at international level.”

The Muranopvr strawberry – Sainsbury’s benchmark variety in the UK thanks  to its high quality – is also growing more and more popular in Holland and Belgium.

With extremely attractive prices compared to other varieties, the variety is gaining support across the supply chain in both countries and also winning over end consumers thanks to its optimal combination of taste and colour.

In a press release, Consorzio Italiano Vivaisti (CIV) said the solid performance of its patented varieties has been once again confirmed from both an agronomic and commercial point of view:

  • Clerypvr the leading strawberry variety in the early segment in Belgium, France and Germany),
  • Jolypvr (very popular in Belgium in the direct sales segment),
  • Muranopvr and Capripvr (among the most popular everbearers in Northern Europe),
  • and with the strong performance of the new Flaviapvr and Flaminiapvr in Southern Europe and France.

“The proof is the excellent harvests and success throughout Europe thanks to the interest of retailers and consumers,” it said.

The versatility of the various CIV varieties – suitable for different environments (Flaviapvr and Flaminiapvr for temperate Mediterranean climate, while Clerypvr, Jolypvr, Muranopvr and Capripvr for continental climates), junebearers and everbearers (Muranopvr and Capripvr), with traditional soil cultivation and/or modern soilless techniques and/ or in greenhouses – is based on a common thread of technology and quality characterised by:

– Natural rusticity and vigour of the plants;

– Good adaptability to both integrated production and organic cultivation, as well as, obviously, high-yield conventional cultivation;

– Low environmental impact production thanks to their tolerance to disease and low water and feed requirements;

– Top quality fruit with a distinctive flavour and optimal consistency and shelf-life characteristics.

President Pier Filippo Tagliani said the CIV’s chief objective is to increasingly target its R&D towards the development of environmentally sustainable, high quality strawberry varieties that “satisfy every player in the supply chain, from the producer to the end user, at international level.”

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Med Hermes takes quality tomatoes online

The tomatocult.com blog project is highly innovative within Europe, aiming to increase the amount of information and communication exchanged between producers and consumers.

Genetic research, varietal selection and now the web as well: outstanding tomatoes are going online and it’s all thanks to Med Hermes.

“Recently,” explained director general Alfredo Amoroso, “we introduced our premium range of fresh tomatoes as a symbol for taste and the rediscovery of Mediterranean taste traditions, and of the new communication system via the site www.tomatocult.com, to the European market following Fruit Attraction in Madrid in October 2015 and Fruit Logistica 2016 in Berlin.

“For us it is not only a communication system, but also a new way of understanding the product, with a highly innovative awareness of marketing to create online dialogues. Our primary aim is to use the Internet to raise awareness of the world of vegetable production during this first stage for Italian, Spanish and European consumers. The tomatocult.com blog project is highly innovative within Europe, aiming to increase the amount of information and communication exchanged between producers and consumers,” Amoroso said.

Value added to what is already the company’s strong point: selection and research. “Our research starts with the Mediterranean germplasm, and through years of selection of varietals we have succeeded in obtaining a product that is as good at the table as it is in the field, with an extremely low environmental impact. Like our premium line, made up of five varieties of tomatoes in a variety of segments: on-the-vine cherry tomatoes, Mediterranean rosa, cocktail and Perino type,” he said.

These products are in high demand in international markets, in line with the recent preferences for taste and quality. “We are putting great focus on strengthening our presence in the production markets between Italy and Spain, as well as looking towards the markets in Eastern and Northern Europe, starting with the quality of the products offered and backed up by genetic research, which is given its own special focus within the EMEA region.”

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Celery, parsnip the seeds to Tozer’s success

After last year’s successful launch of the Flower Sprout –  a small green and purple sprout with curly leaves – throughout Europe, particularly in the UK and Scandinavian markets, Tozer Seeds is looking for new business opportunities in the US, Australia and New Zealand.

Tozer Seeds has long been a European market leader in celery and parsnip varietal development and now this British vegetable breeding company is looking for new markets in which to introduce these crops.

Additionally, after last year’s successful launch of the Flower Sprout –  a small green and purple sprout with curly leaves – throughout Europe, particularly in the UK and Scandinavian markets, the firm is looking for new business opportunities in the US, Australia and New Zealand.

“Sales are performing well – duplicating turnover each year – so this will be the year of the Flower Sprout,” UK sales director David Rogers said. To support the international expansion of this fresh product,

Tozer Seeds is preparing a global campaign of Kalettes (the name for Flower Sprouts in the US), to be available in September.

CVA