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Cave-matured apples from Melinda

Apples matured in natural caves: this is the innovation Melinda presented at Fruit Logistica 2016 in Berlin, an innovation with a traditional touch that puts the Trento-based brand in a globally unique position.

Apples matured in natural caves: this is the innovation Melinda presented at Fruit Logistica 2016 in Berlin, an innovation with a traditional touch that puts the Trento-based brand in a globally unique position.

“Soon,” said sales manager Federico Barbi, “we will start work on apples preserved in underground chambers: an international first that will only be the beginning of the uses that will be made of these natural caves. These apples will be marketed within our traditional distribution channels, and in the years to come, once we have reached a higher volume, we will not rule out the possibility of organising a Cave Apple Week.”

This practice of using subterranean spaces could also be used in the future for other types of fruit that could be grown in valleys. “For now,” Barbi said, “aside from apples, we are starting out with cherries and fruits of the forest: our new room will be ready in June, equipped with a very modern machine to facilitate cherry sorting, and which will also help us to achieve our target of harvesting 1500 tons from our land.”

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La Trentina focuses on optimism and quality

"Sometimes true innovation consists of succeeding in always guaranteeing the same level of quality.”

“The campaign is developing well thanks to a correlation between supply and demand, allowing our product to gain added value. All of our contacts these days points to this: the air we breathe is buzzing, it’s up to us now to transform this optimistic climate into reality.”

Those were the comments made by Simone Pilati, director general of the La Trentina consortium, during Fruit Logistica 2016, where the consortium’s apples once again featured: “For the thirteenth cycle in a row we are still in the same place: it’s become Trentina Square. The quantities are promising this year, and this is the first step in finding that balance between supply and demand, which will allow us to increase the value of our product,” Pilati said.

The success of these Trento apples has always been closely linked to the quality of the product and of the land: “The goodness of the apple,” Pilati concludes, “comes from the land. We represent Trento, with its natural, robust produce. Our fruit comes from one of the best locations in the world. Sometimes true innovation consists of succeeding in always guaranteeing the same level of quality.”