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Fruit Logistica Innovation Award shortlist announced

The top award for innovation in the fresh produce sector will be presented at Fruit Logistica in Berlin on 10 February 2017. More than 70,000 trade visitors from over 130 countries can cast their vote on 8 and 9 February 2017 for the innovation of the year.

The 10 finalists for the 2017 Fruit Logistica Innovation Award have been revealed, with the winners to be announced in Berlin next February 10.

The selected innovations will be presented at the fair from February 8-10 in a special exhibition area between halls 20 and 21.

A panel of experts from all parts of the fresh produce industry chose the following ten nominees from more than 60 submissions.

BE-Cube Demountable Pallet Box System, Beekenkamp Verpakkingen B.V., Netherlands
A flexible, space-saving multi-purpose pallet box system which is both lightweight and completely collapsible, available with tilting and base emptying functions.

Crisp Fresh Watermelon, Syngenta, France
A seedless watermelon cultivated specially for fresh-cut processing with firm, dark red fruit pulp, reduced liquid loss and extended shelf life.

KnoxTM – Delayed pinking in fresh cut lettuce, Rijk Zwaan Zaadteelt en Zaadhandel BV, Netherlands
A specially developed natural solution to delay so-called “pinking” in cut lettuce, extending shelf life at POS by one or two days.

Mango Peeler & De-Cheeker, ZTI Smart Machines, Netherlands
A mango peeling and de-cheeking machine with dynamic insert clamps, specially developed spikes and fine, adjustable peeling knives for an exact, product friendly cutting process.

Natupol Excel – Bee Vision, Koppert Biological Systems, Netherlands
A specially developed beehive to optimise pollination in the greenhouse under artificial lighting. It has integrated navigation aids for the bees using reflective signals and a special coating.

SoFruBox® System, SoFruPak, Poland
A new environmentally friendly packaging system with bottomless trays and compatible individually vented SoFruMiniPak® containers to optimize cooling and ventilation.

Streamer Automatic Spiralizer, Turatti srl, Italy
A spiral cutting machine for the high volume handling of vegetables to produce pasta- like shapes such as spaghetti, tagliatelle, rings and even gnocchi-like cores.

Sustainable Grow Bag for Tasty Tomatoes, Greenyard Horticulture Belgium, Belgium
A fully compostable growbag filled with 100% organic substrate for the cultivation of greenhouse vegetables such as tomatoes and other products.

The Cracking Monkey – Pili Nuts, Die Frischebox GmbH, Germany
A pre-germinated nut from the Philippines with high levels of Vitamin E, pre-scored for easy opening with the special stainless steel cracker and sold in environmentally friendly cotton bags.

Yello® – The Color of Taste, VI.P/VOG, Italy
A sweet and crunchy yellow apple variety of Shinano Gold, a Japanese cross between Golden Delicious and Senshu.

“The Fruit Logistica Innovation Award is considered the industry’s leading award. It attracts considerable media attention and recognises new products and services whose market launch in recent months will give important impetus to the international fresh produce trade,” said Fruit Logistica global brand manager Wilfried Wollbold.

The special feature of the Fruit Logistica Innovation Award is that the winner is chosen by more than 70,000 trade visitors from over 130 countries who attend the exhibition. They are invited to cast their vote for the innovation of the year on the first two days of the trade fair.

Source of information and photos:
Read more articles about innovation.
Fruit Logistica Berlin – 8-10 February 2017

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‘Better than ever’ trade deals done at FHC China

The 20th edition of the FHC China exhibition for imported food and beverages and the 4th edition of ProWine China for wine and spirits ended Wednesday November 9 with reports of significant business conducted by participating companies.

The 20th edition of the FHC China exhibition for imported food and beverages and the 4th edition of ProWine China for wine and spirits ended Wednesday November 9 with reports of significant business conducted by participating companies.

Both exhibitions took place at SNIEC, Shanghai New International Expo Centre, in the Pudong district, and together spanned 2,350 participating companies from 66 countries and regions.

In a press release, Brendan Jennings, general manager of China International Exhibitions Ltd., said the show organiser was delighted with the results. “Not just the increase in exhibitors but also the larger number of buyers that attended from all over the country,” he said.

This annual event represents the largest gathering of imported food and wine suppliers in the country and the exhibitors at both shows confirmed that the amount of business done over the three-day event was better than ever.

“I have run this show for the last 20 years in Shanghai and it is very evident that the quality and professionalism of the buyers attending gets better every year. We put a great deal of effort to ensure the right buyers come to FHC and ProWine China and we have been rewarded this year with record results,” Jennings said.

Impressive international contingents

A total of 72,246 trade visitors attended FHC and ProWine, representing a 9% increase over last year.

About two in every five visitors came from Chinese cities outside of Shanghai and a further 9% from overseas.

Further underlining the event’s international reach was the fact that there were 40 national and regional pavilions this year and that the agriculture ministers from Austria, Canada and Northern Ireland were among the dignitaries at the opening ceremony, while Malaysia’s minister for trade and industry attended on day 2 to support the 35 Malaysian companies exhibiting, the largest ever pavilion of Malaysian companies at FHC.

FHC and ProWine China combines traditional exhibition stands where participants can display product and meet with trade customers, together with numerous seminars, conferences, competitions and training events, all designed to give even more reason to visit the exhibition.

New features this year were Fresh Produce China and Dairy China, representing the fastest growing sectors of the food and beverage economy in China.

The largest event within the exhibition this year was the 18th edition of the FHC Culinary Arts Competition, which attracted a record 1,000 chefs who competed across a total of 23 different product categories.

Chile’s fruit exporters’ association ASOEX participated in FHC China 2016, where it promoting the rich flavors and high quality of Chile’s fresh produce. It also sponsored chefs who used Chilean produce in the FHC Culinary Arts and Pastry and Bakery Competition, to great success.

“This fair (FHC) has proven to be a unique and ideal platform to promote our avocados and blueberries in the HORECA channel in China. The FHC has a massive attendance of representatives of restaurants, chefs, casinos, and hotel purchasing managers, among other key players in the Food Service industry. Our salad with blueberries and our pasta with avocado won first prize in each category,” said Christian Carvajal, Asoex marketing director for Asia and Europe.

Chilean Hass Avocado Committee general manager Juan Enrique Lazo was delighted with the triumph of the pasta dish presented that was made with Chilean Hass avocado sauce.

Cesar Suarez, director of the ProChile’s commercial office in Shanghai, highlighted the joint efforts of the public and private sectors in the successful promotional activities for Chilean fruit in China. He also highlighted the growth of national exports and the importance that Chile had in the Chinese market, where it is seen as a reliable supplier of quality fruit.

FHC 2017: November 14-16 in Shanghai

Building on the success of companies this year, Fresh Produce China will form a dedicated zone of fruit and vegetable companies located in one hall when FHC returns to Shanghai from 14-16 November in 2017.

Chile, Egypt, Thailand, Taiwan, the US and Spain are the countries which have already registered their interest in dedicated pavilions at Fresh Produce China 2017.

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China FVF 2016, at the heart of the Chinese market

More than 220 exhibitors from 15 countries boosted their trade opportunities at China FVF 2016 through talks with Chinese authorities and the country’s leading distributors

Jointly organised by the China Entry-Exit Inspection and Quarantine Association (CIQA) and China Great Wall International Exhibition Co., Ltd.(CHGIE), the 8th edition of ChinaFVF took place at the China National Convention Center (CNCC) from October 30 to November 1.

Throughout the past 8 years ChinaFVF has kept its finger on the pulse of the Chinese market, making every effort to promote the development of the fruit and vegetable sector and seek business opportunities for exhibitors and visitors. It has become the most important fruit and vegetable trade show on the Chinese mainland, attracting participation from government authorities and professionals from around the world.

More than 11,000 professional visitors from 31 countries and regions around the world gathered at ChinaFVF 2016. International visitors accounted for 24% of all visitors. The top 10 countries of the professional visitors were Russia, South Korea, Ukraine, Singapore, the UAE, Australia, Thailand, Japan, india, New Zealand and Indonesia. The Chinese visitors drew from 28 provinces and autonomous regions, accounting for 76% of all visitors.

International Exhibitors

ChinaFVF 2016 attracted 220 exhibitors from 15 countries and regions, including Australia, Belgium, Chile, China (inc. Taiwan), Egypt, France, Italy, New Zealand, Peru, Poland, South Africa, Spain, Thailand and the US. There were national pavilions for eight countries – Australia, Chile, France, New Zealand, Peru, Poland and South Africa, Thailand – showcasing their highly reputed fruits and vegetables.


Worldwide supply chain, 16 seminars and B2B meetings

Gathering most kinds of products and brands from China and all over the world, over 500 new varieties and 1,200 brands demonstrated successfully during ChinaFVF 2016. The exhibition covered the whole fruit and vegetable industry chain from the various continents. Among them are Egyptian citrus and pomegranate, California strawberries, Poland apples, French kiwiberries, artichoke and endive.

Matching meetings generated more than 400 face-to-face discussions with 140 invited buyers from China and abroad. Among the major China buyers are the Ecommerce platforms like,, Yiguo. com,,; big fruit chains like Guoduomei, Pagoda and Greenery Fruit; large retailers like Sunlon, Wal-Mart, Ito Yokado, Tesco Lotus, Parkson and Aeon; traders from Beijing, Shanghai, Guangzhou, Chongqing, Shenyang, Shandong, Henan and so on.

16 seminars and 45 experts

The organisers held 16 forums and seminars gathering 45 experts to offer the latest information in the fresh industry. Both Australia Nectarines Exporting to China Launching Event and Shaanxi·Luochuan Apples Exporting to Australia Launching Event chose to launch on the first day of the exhibition.

The International Fruit and Vegetable Industry Development Forum focuses on analysing the inspection and quarantine policies of China and other huge amount fruit exporting countries.

Cooperated with China Agricultural Wholesale Markets, “Agricultural and Commerce Collaboration”– Fruit & Vegetable Supply Chain Summit and China Agro-products Dealers Conference (Beijing Session) was also held on site. There was also a South Africa Macadamia nut seminar and a flower tour. 

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Interpoma Innovation Camp: the most innovative ideas for the apple market

Interpoma Innovation Camp is the platform for the future of the apple-growing market: two days of intense work for five international teams made up of talent, startups, established companies and researchers who got together and brought along their innovative ideas in order to find technological solutions that can improve and help the apple industry and system.

Interpoma Innovation Camp is the platform for the future of the apple-growing market: two days of intense work for five international teams made up of talent, startups, established companies and researchers who got together and brought along their innovative ideas in order to find technological solutions that can improve and help the apple industry and system.

 “With the first Interpoma Innovation Camp, Fiera Bolzano has taken a first step to becoming a platform for thinking about the future of the apple industry,” said Fiera Bolzano managing director Thomas Mur.

“Our aim is to help the apple producing sector grow by bringing together heterogeneous and international talent, leaving them to think freely in order to elaborate concrete solutions with a focus on the market, the business model, consumers and the benefits that these solutions can provide.”

Thanks to close cooperation between Fiera Bolzano, IDM Sudtirol-Alto Adige, Consorzio Mele Alto Adige, the Laimburg Research Centre for Agriculture and Forestry, Südtiroler Beratungsring for fruit and wine growing and Whataventure, companies, young talent, industry experts, and startups at an international level were invited to an event that took place November 22-23 (the two days prior to Interpoma) with the aim of leaving aside individuality and working in teams followed by experts, who accompanied each work team in the process of developing new ideas in various areas to bring something useful for the market. During these two days the international teams worked on five ideas.

Repple is the team awarded first prize for the best idea in terms of concept, development, presentation and business model: the Repple group worked on the possibility of extracting oil from apple seeds, useful in the field of cosmetics and pharmaceuticals. An innovation well applicable to the market and with a very high earning potential. Compared to other already existing extraction systems, this organic process obtains a high quality oil from these seeds.  

“It’s amazing to think I’ve received the award. I’m really happy because this project can be very useful for all the South Tyrol and all elements of the production chain, from the farmers who produce the raw material, to those who process the product and therefore can recover these parts which would be discarded, and also the nutraceutical producers who will be able to exploit this valuable component in their formulations,” explains Debora Decorsi of the Laimburg Research Centre.

Second place went to the Smart Orchard idea by an international team, that included France, Serbia, Nigeria and Italy. The project involves artificial intelligence, or the creation of an app with a strong impact on health and the environment, linked to the analysis of data provided by sensors that analyse the nutritional components of plants, by weather stations that anticipate atmospheric phenomena, and by digital gauges and flow meters. This would allow end-users to have the right information at the right time, reduce the consumption of water and fertilizers, increase the size of the fruit and monitor the weather conditions and therefore better manage the various stages of the cultivation process.   

The third idea awarded involves a marketing idea called “track your apple”, with the aim of transferring the value of the apple and know-how to the consumer and help better commercialise the apple through targeted marketing actions. This app is oriented towards the entertainment of consumers who, through a code placed on the apple, can win prizes online but also access various types of information regarding apples, their production, and the different varieties, properties and qualities. It means increasing awareness about the quality of one product rather than another for the consumer and also being able to maintain the highest product prices.

All the teams worked enthusiastically and contributed to innovation, today more important than ever. There were two ideas submitted to the international jury of Interpoma Innovation Camp, which, however, failed to attain the podium: regarding the systems sector, the Revotree – think waterless team worked on the creation of sensors for irrigating the land; whereas, for the field of cultivating, Rainbow Nets developed the idea of nets able to better distribute the light according to its different spectra, so that it strikes the fruit with different colours according to the various ripening stages, so as to obtain maximum results in terms of quality.

Interpoma Innovation Camp was a first boost to the apple market in order to look ahead, and can develop and expand in the next editions. It showed what can be achieved with two days’ work, through innovative working methods and processes, typical of startups, while creating a strong community of pioneers and interesting people who took part and who proposed new roads that help enhance the ecosystem of South Tyrol and the entire apple producing industry.


Top photo: from left: Luis Walcher – Council Member of Autonomous Province Bolzano; Arnold Schuler – Councillor for Agriculture of the Autonomous Province Bolzano, Georg Kössler – President of Consorzio Mela Alto Adige, the wueen of the apples Magdalena Gasser; Herbert Dorfmann – European Parliament member; Ennio Magnani – Presidente of Assomela; Armin Hilpold – President of Fiera Bolzano SpA.

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Interpoma makes no. 10 special

From 24 to 26 November the only international trade show dedicated to the apple breaks out from the exhibition pavilions with a citywide events program

Interpoma 2016 – the international trade show held every two years and entirely dedicated to the apple industry – takes place November 24-26 at the Bolzano exhibition centre.

To celebrate the event’s 10th anniversary, in addition to a full program at the exhibition center, with conference sessions for trade professionals – especially the The Apple in the World session – and presentations on the latest innovations in the sector, there will also be an extensive tour program as well as a number of apple-themed activities across Bolzano.

There will be three Interpoma tours on Thursday, November 24, and another three on Friday, November 25. The first tour will be to the Kurmark Unifrut Cooperative in Magré and apple producer, the Schwarz family.

The second tour focuses on the Isarco Valley, with visits to apple producer Vizentinum and the Melix Cooperative in Bressanone. The third tour will visit the family-run apple producer, Komiss of Bolzano, and the Egma / Fructus company in Merano – Vilpiano.

The second day of the Interpoma 2016 tour, Friday, November 25, takes in organic production, with a visit to an organic apple producer on the outskirts of Merano and to the Bio Südtirol cooperative in Lana.

The fifth tour is a visit to the VI.P cooperative in Val Venosta. The sixth and final tour will be to Laives, to visit apple producer Fuji and the Vog Products fruit cooperative.

In addition to the guided tours, the entire city of Bolzano will immerse itself for three days in this fruit, which is a symbol of the South Tyrol region.

Also, for the entire duration of the trade show about 30 eating venues in the city will be offering apple-themed menus and specialties.

For more information:


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Macfrut returns to Rimini in May 2017

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

The event Strawberry Days – being held In partnership with leading Italian strawberry producers – will be one of the features of the show.

Other recently announced highlights of Macfrut 2017 include the debut of an organic section, in response to the ongoing growth of this segment in various European countries. Italy is a leading organic fruit and vegetable supplier and intends to focus on this sector to re-launch its exports in North European markets.

Among other new features, the next edition will boast the first Macfrut Gourmet – an area dedicated to artisan businesses in the field of top-quality fruit processing for modern distribution and specialised retail – and also Macfrut in the Field.

The latter is an initiative scheduled to be held May 9, on the eve of the trade fair, and will involve a demonstration of cutting-edge technology in the field.

Italy’s leading strawberry-growing region, Basilicata, will be the partner region for Macfrut 2017, and China the partner country.

Macfrut 2016 drew more than 38,000 participants

The 2016 edition of Macfrut, also held at the held at the Rimini Expo Centre, attracted more than 38,000 participants, up 9% on 2015 and with 30% more participants from abroad.

Macfrut president Renzo Piraccini said there was a significant number of foreign professional visitors from Eastern Europe, Central and South America and Africa.

Cesena Fiera is the organiser of this annual international trade fair for the fruit and vegetable sector.

source: Macfrut ends successfully and will be held again in May 2017

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Discover new apple varieties & markets at Interpoma 2016

Apple industry members at Interpoma 2016 will discuss how to address situations like the continuation of the Russian embargo, which has almost completely cut trade ties with Western Europe, and the dynamics that various traditional markets are undergoing, where the new generations have definitely reduced their demand for apples.

The impact of the Russian embargo, and a trend in some traditional markets for new generations to show less demand for apples, are among the hot topics to be discussed at Interpoma 2016.

Being held November 24 to 26 in Bolzano, the capital of one of Europe’s largest apple-growing regions – South Tyrol – Interpoma brings the apple industry together in a year in which fairly normal production is expected, without excessive stocks to be disposed of.

In a press release, organisers of the international trade show for the cultivation, storage and marketing of the apple, said EU apple production is expected to be slightly lower (-3%) than last year, thus the quality and the efficiency of operators will be particularly important this year.

Among the main reasons for the slight decline are the frosts during winter in several areas of Central Europe, including Slovenia, Austria, Croatia and Hungary. Overall, in the 21 main European apple producing countries (including Britain), a production of 12 million tons is forecast for 2016.

Those were some of the figures released in Hamburg in August during the 2016 edition of Prognosfruit, the annual conference organised by the World Apple and Pear Association (WAPA).

“Regarding the main producing countries, the 2016 forecast for Poland gives an upward trend of around +4%, from 3.979 million to 4.150 million tons, whereas Italy is perfectly in line with 2015, with an expected 2.282 million tons (approx.).

“The negative forecast for France sticks out, with a -7% compared to last year, but then moving back just above the levels of two years ago. In particular, WAPA figures for the transalpine country give 1.564 million tons, compared to 1.674 million in 2015.

“The opposite is true for Germany which, on the eve of the 2016 campaign, sees a forecast of +8%, with 1.052 million tons compared to 973,000 tons last year. In sharp recovery is also Spain, with a +6% on last year. This means 509,000 tons, compared to 482,000 tons in 2015.

“The situation is very critical in general in various parts of Central Europe, because of the frosts last winter. There are negative signs with double figures in several countries such as Austria (-88%), Slovenia (-83%), Croatia (-65%), Slovakia (-58%) and the Czech Republic (-28%). But also -20% in Portugal, whereas Great Britain maintains the levels of last year, or slightly higher (+3%),” the release says.

“Operators meeting at Interpoma 2016 will therefore discuss how to address, in years of normal production (2015 and 2016 appear to be very similar from this standpoint) and without excessive stocks to be disposed of, problematic situations like the continuation of the Russian embargo, which has almost completely cut trade ties with Western Europe, and the dynamics that various traditional markets are undergoing, where the new generations have definitely reduced their demand for apples.”

“Today it’s not so much the needs of consumers that have changed, but rather their age”, said Kurt Werth, organiser of the “The Apple in the World” conference, to be held during Interpoma 2016.

“For example, in Germany, a traditional outlet market for many apple producers, the older generation has not been completely replaced by the new one, inasmuch as young people consume fewer apples. We therefore had to look for new markets, such as North Africa and others,” he said.

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Fresh Produce China a feature at FHC China 2016

China’s fresh fruit produce has increased fourfold in the last ten years – over 3.8 million tons were imported in 2015 alone – meaning there has never been a better opportunity to start exporting to China.

FHC China 2016 – China’s leading trade show for imported food and drink – returns to Shanghai November 7-9 with the highly anticipated, inaugural Fresh Produce China. It is an ideal platform for business introductions and negotiations with the participation of over 65,500 distributors, importers, retailers and catering purchasing teams.

Being held at the Shanghai New International Expo Centre (SNIEC), the show is set to be bigger than ever on its 20th anniversary with nine new countries being welcomed into the fold: Armenia, Egypt, Georgia, India, Malaysia, Mauritius, Ukraine, Slovakia and Saudi Arabia.

China’s fresh fruit imports have increased fourfold in the last ten years – over 3.8 million tons were imported in 2015 alone – meaning there has never been a better opportunity to start exporting to China. By the end of 2015 there were over 160 different fruits approved for import into China from 37 different countries covering everything from avocados to watermelons.

Improved cold-chain logistics and an ever increasing population of young urbanites have opened up new markets and driven huge growth in fresh e-commerce sales in recent years. The growth for of fresh e-commerce means that big service providers such as Alibaba and YihaoDian are now acting as both distributors and retailers, making them the key contacts within the sector.

“We participate at FHC to launch our TMALL Fresh Food platform targeting the hospitality trade,” said Alibaba Group senior business manager import Ling Leung.

With a growing population of 1.3 billion, Chinese consumer behaviour and demands keep shifting to accommodate the food needs, the show organisers, China International Exhibitions Ltd, said in a press release.

“Providing enough food at acceptable levels of quality and at an affordable cost is shaping up to be one of China’s most challenging problems. Lax quality control, production shortcuts, urbanisation and rising consumer spending are all combining to turn the spotlight on China’s food supply chain, creating problems — but also opportunities — for international companies doing business in the country.

“China’s middle class together with an increased number of foreign visitors and expatriates are fuelling the imported goods boom, as foreign produce is associated with safety and quality, which in turn creates willingness to pay premium price.”

They said also highlighted that China’s fresh fruit import market has rapidly become an incredibly lucrative market with great potential for further growth:

  • China’s fresh fruit imports have been growing at an average of 16% a year since 2005- reaching a peak of 3.8 million tons in 2016.
  • Fresh fruit imports from the Southern Hemisphere have been growing even faster at the rate of 23% since 2005.
  • Agricultural exports from America to China have grown 200% since 2005 and are now worth $20.2 billion

For information on FHC China 2016, visit

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Latest R&D to be revealed at PotatoEurope

Cutting edge research into potatoes will be shared as part of the conference program at the 2016 edition of PotatoEurope, the largest open-field event devoted to the potato in Europe.

Cutting edge research into potatoes will be shared as part of the conference program at the 2016 edition of PotatoEurope, the largest open-field event devoted to the potato in Europe.

Being held September 14-15 in Aisne in northern France, PotatoEurope will be held over 44 ha this year.

Given a feature of the French potato sector is that growers have helped form research and development institutes, the latest innovations introduced by ARVALIS, the French arable crops research institute, and its technical partners, will be shared as part of 4 themed sections of the event’s conference programme:

  • Agronomy section: many new innovations
    With 3 fertilisation-related innovations, the new plant cover selection decision-making tool, the use of the energy diagnosis tool for irrigation installations and new compaction benchmarks, the agronomy section certainly has its fair share of innovations.
  • Genetic resources and varietal innovations: 44 innovations in 4 years
    The varietal showcase will present a number of market- leading varieties, including the 44 which have been in the French catalogue since 2012, the date of the previous French edition of PotatoEurope. Market adaptation and improvement in disease tolerance are remarkable.
  • Protecting cultivations section: advances in biocontrol
    With a biocontrol product approved for haulm killing and others which have been subjected to anti-pest testing, protection options for potato crops are growing. However, regardless of their origin, control products are not enough. Prophylactic strategies remain a priority.
  • Storage/Conservation section: controlling germination and energy
    No germination inhibitor residues or seeds: conserving potatoes for the fresh market is becoming more complex. This calls for a combination of a range of strategies, requiring increasingly specialised expertise. Here, too, PotatoEurope can provide answers.

For more information visit



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World Food Moscow a window into Russian market

WorldFood Moscow is the leading and longest running event in Russia for the international food industry. The business-to-business event is the key meeting place; a platform for networking, negotiating and signing agreements with the region's food industry.

The fruit and vegetable industry is one of the main sectors – with a specialised section dedicated to it – to be showcased at WorldFood Moscow, Russia’s annual international food and drinks exhibition.

Being held September 12–15 at the Expocentre in Moscow, the 25th edition of WorldFood Moscow is slated to draw more than 1,500 exhibiting companies and more than 30,000 visitors from the food industry – many with top decision-making authority – and over 60 countries represented.

Over the last 20 years, WorldFood Moscow has grown to become a major meeting place for the food and drinks industry and a vibrant source of products for the Russian market. It is also a platform for organic and health food and drink products.

Designed to promote the innovative and inspiring, a tasting contest, new product showcase, theme conferences and retail centre will be among the highlights of the section dedicated to fruit and vegetables,  to be located in pavilion 2, halls 2,3.

Organisers say benefits of participating in WorldFood Moscow will include being able to:

  • Find a new export route: Since Russia banned $25 billion worth of food imports from the EU, US and other countries, it is desperate to secure new suppliers to meet demand. The year before the ban was introduced, Russia spent $25.2 billion on food imports in the categories affected. This means exporters in countries unaffected by the ban have a once-in-a-decade chance to grab a slice of this huge market.
  • Enter a huge market: Russia is a massive country with a massive market – it is the ninth most populated country in the world with 146 million people. The sheer size of the Russian market, with the ability to reach more consumers than in Japan, means it is too big for food suppliers to ignore.
  • Cater to Russia’s exotic tastes: Finding new import markets is not the only reason Russia is expanding its supply network. Russians have always had international tastes, you cannot move in Moscow for sushi restaurants – but now suppliers of more exotic products are seeing Russia as an invaluable market.
  • Make money and save time: Locating top food and beverage buyers in one convenient location facilitates networking and business negotiations with more people over a shorter time period.

Food forum

This year, the 9th Russian Food Forum will take place amidst a complex economic situation, dividing experts into two camps: optimists and pragmatists, the organisers say.

The former expect external political conflicts to settle and a growth in economic prosperity and consumer incomes. The pragmatists, on the other hand, think that sanctions will continue, as will passive geopolitical conflicts. Consequently, imported technologies will reduce and Russians will not be able to use the potential of the external market. Insights into how the situation is likely to evolve will be shared at the business programme’s industry conferences.

Conference topics include

  • Russia’s Food Market in 2015
  • The Fresh Fruit and Vegetable Sector: The Era of Change
  • How to Break into the Retail Chain Market and Stay on the Shelf
  • Suppliers and Retail Chains: 381 Changes on the Russian Market

Retail Centre
The Retail Centre offers information about new products and the latest trends in the food market and the opportunity to present best products and hold direct talks with top retail chains on how to get your merchandise on the shelves of major stores in the country.

To maximise its effectiveness, manufacturers and suppliers will be able to study in advance the list of participating chains with the specified categories of goods for which the chains plan to hold talks.

For more information: