Fresh, fun and always sweet: this is Taramay®, the premium fruit brand of La Unión Corp. Aimed at consumers seeking maximum flavour and wishing to experience the finest of life, Taramay® encompasses a wide assortment of tropical and Mediterranean fruits, all of high quality, particularly watermelon.
“We have managed to guarantee the best flavour in every fruit thanks to our clear differential advantage: our exclusive N.I.R.S. (near infrared spectrosconomy). This non-invasive technique allows us to determine the degree of sugar in each fruit, thus guaranteeing maximum sweetness in every one of our watermelons,” said Jesús Barranco, CEO of La Unión Corp.
Under the slogan “Always sweet”, this competitive advantage is evident in a campaign that will feature Ketty Fresneda (Masterchef finalist, influencer, nutritionist and TV chef) and be transmitted via different channels: digital advertising, point of sale promotion, social networks and special actions.
With 57,000 tons of watermelon marketed last season and five product varieties, the company intends to consolidate its leadership in 2021 not only in terms of volume, but also in added value for the final consumer.