Surinver, an Alicante-based agricultural cooperative dedicated to the production and distribution of fruits and vegetables, is focused on increasing organic production this campaign, while also investing in the expansion of a factory for its convenience range and a new line of pumpkin production. The cooperative has over 400 members, 300 hectares of greenhouses and 1,600 total hectares of production of different vegetables, citrus and conventional and organic fruits. Surinver also has a range of conventional and organic convenience products, with some dedicated to the food service channel. Surinver’s organic assortment is registering very positive results, with an increase of 31% in turnover compared to last year. “For us, it is essential to guarantee the highest quality in the products we supply, as well as the best care in the field. For this, we have a quality system that guarantees products from the selection of the seed to the delivery of the product, passing through strict controls to ensure maximum quality and the efficient use of resources,” said Mª Dolores López Ruiz, of the department of marketing. Surinver’s facilities are located on an area of land of 103,000 m2, with an efficient air-conditioning system to reduce greenhouse gas emissions.
The leading cooperative from Alicante has set its next target on further developing the production and marketing of stone fruit, tropical fruit and aromatic herbs.
Surinver sells 79,000 tons of produce a year, mainly vegetables.
Out of the products sold, 70% are vegetables, 7% citrus fruit, 19% other fruit and the remaining 4% is taken up by other products. As far as fresh vegetables are concerned, lettuce (mainly iceberg, endive and mini romaine) are part of its range, which will be grown as specialties in the future. Its fresh-cut and convenience food range is also noteworthy. In fresh-cuts, broccoli is its flagship product, while in convenience food its assortment includes roasted peppers, beans and sweet corn, among others.
As for distribution, 65% of its produce goes to the large-scale retail channel, 20% to industrial processors and 15% of sales are made in retail in central markets and others. In terms of foreign markets, Surinver’s medium-term commitment lies in establishing new markets in Europe, America, the Middle East and Asia, where they are already testing out the possibilities for trade.
Another project from the Alicante cooperative is the development of software to control crops and the expansion of its facilities. As regards certifications, the group is working to achieve Bio Suisse certification, which promotes the absence of chemical pesticides and chemical fertilisers in crops.