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Fortuna strawberry still dominates in Huelva

Fortuna strawberry still dominates in Huelva

 

The Fortuna strawberry variety continues to dominate production of the fruit in Huelva, Spain. A study by IFAPA shows that the very early Fortuna variety accounts for 39.4% of the plants transplanted from nurseries (compared to 37% in the previous campaign). The second most implanted variety is the Rociera, which has expanded very rapidly in the last campaigns, reaching 26% of strawberry plants in 2018/19. Rociera is also an early variety and offers high yields as well as good Brix and fruit firmness.

The third place is occupied by the Victory variety (10.5%), slightly down from last season (11.8%). In fourth and fifth places are Rabida (6.8%) and Primoris (4.1%). This last variety has declined a lot in recent years, despite presenting a medium-high firmness and a very high level of Brix, although much of its production is in the second commercial category.

 

Source: Consejeria de Agricultura Junta de Almeria

 

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Consumer dissatisfaction leads to slump in Italy’s strawberry sales

https://www.eurofresh-distribution.com/news/consumer-dissatisfaction-leads-slump-italys-strawberry-sales

In the past five years, strawberry consumption in Italy has slumped by around 3,000 tons, due mainly to consumer dissatisfaction. According to a study by Agroter’s Fruit and Vegetables Monitor, it emerges that 72% were not satisfied with the last purchase of strawberries. Of these, 27% have never found strawberries they liked. Italians feel that the taste of strawberries has deteriorated in recent years – 54% of those interviewed stated that the taste of the strawberries they bought worsened and for 9% this was definitely worse.

Source: Italiafruit.net

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Spanish strawberry production area expands 3.5%

Spanish strawberry production area expands 3.5%

Spain’s strawberry production area increased by 3.5% in 2018, from 5,890 hectares to 6,095. The country’s 2017/18 campaign ended with a production of 280,300 tons, 8% less than twelve months earlier, while the production of other berries increased, blueberries (+15%), raspberries (+2%) and blackberries (+8%). Next week, representatives of the Spanish, Italian and French strawberry sectors will meet to review last season and discuss the campaign ahead. Among the objectives of the meeting, as recently announced by the new coordinator of the Product Committee of Oi Ortofrutta Italia, Pietro Ciardiello, is the enhancement of the Italian strawberry from a qualitative and ethical point of view, focusing on healthiness and sustainability. Moreover, actions are being sought against counterfeits and illegal forms of origin labelling.

Source: Italiafruit News

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German strawberry prices fall to €2/kg by end of May

FRESA ALEMANIA

The beginning of May saw the first early varieties of strawberry appear on the shelves at a market price of €4.52/kg. Despite the lack of rain, the ripeness and quality of the fruit turned out to be very good due to the mostly favourable weather conditions. By the middle of the month, supplies were strong, resulting in a fall in price to €3/kg. However, the cool start to May dampened demand and, with harvest delayed, the flow of goods slowed down, which put pressure on the market and prices fell to €2.00/kg.

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Dutch strawberry growers aim to vanquish the Spanish

fresas holandesas

Dutch greenhouse strawberry growers are looking to usurp the current king of the supermarkets – the Spanish strawberry. Around a dozen large-scale strawberry farms are already working to produce strawberries under glass. At present, about 75% of all strawberries in the Netherlands grow in the open, but this may not be the case for much longer. The Dutch Berries production company is just one of the firms building mega-greenhouses. Others including Beekers Berries, Diepstraten, Kwekerij Van Oers, Brookberries, Van Gennip Kwekerijen, Dutch Berries and Royal Berry are also investing in this method of cultivation, which would allow producers to harvest quality strawberries throughout the year and replace Spanish production.

There has been a marked structural change in the Dutch strawberry sector, with a shift towards fewer, large-scale producers using greenhouse technology. Between 2006 and 2017, there was an increase in volumes produced, but the number of the country’s strawberry growers fell from 830 to 450. These larger firms are better placed to make the sizeable investments required to convert to greenhouse production – the new installation of Dutch Berries cost almost €40 million.

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Spanish strawberry prices plummet

Strawberry prices

The weather conditions during Easter Week have been very favourable for berry production. Maximum temperatures and solar radiation have increased, while the absence of rain has reduced humidity levels. This has allowed far greater harvesting during the last week, leading to strawberry supplies surging in Week 13. However, the closure of markets during holidays led to an accumulation of fruit and a consequent fall in prices.

The average price received by the farmer in Week twelve for packed strawberries remained stable at €1.53/kg; but in Week 13 (Easter Week), the average price plunged to €1.18/kg.