Forecasts for the next stone fruit campaign are looking good for Catalonian leaders the Actel Group, despite the uncertain and changeable weather. With the incorporation of new members, Actel Group Commercial and Marketing Director, José Luis Trilla, confirms a planned increase in productive and trading capacity, with a view to reaching up to 140,000 t. Their main market is Europe, where the most important countries are Germany, Scandinavia, Switzerland, France, Austria and the UK, while at the same time their exports to Brazil, Middle East, Eastern Europe and the Baltic countries are also increasing. In overseas destinations, the Actel Group’s export share is showing significant growth. The estimated total for this campaign is around 122,000 tons in volume, distributed in several categories. In first place, their flagship product, stone fruit (peach 18,000 tons, nectarine 19,800 t, plum 1980 t, flat peach, etc.), 75% of which is shipped to markets outside Spain. Next up are pears (36,500 t), meeting overseas delivery quotas at around 60 % with varieties such as Limonera, Ercolini, Blanquilla, Williams, Abate or Alejandrina. In apples, only 35% is exported, although this figure is set to rise for Galas and Reds. In citruses (clementines 14.500 t and oranges 7,500 t) almost all the produce is shipped abroad, around 95%. “Our strategy is to boost our presence in international markets, not forgetting Spain, where we are increasingly better positioned”, explains Trilla. Along with this, following an environmentally friendly trading policy, they now implement an internal protocol known as “HEALTHY FRUITS”, with the aim of generating minimum waste, choosing materials that meet the ARfD standard and at all times below 1/3 of the European MRL.
Tany Nature, leader in stone fruit in Extremadura, launched its new corporate image at Fruit Logistica 2014, with a brand that pledges COMPLETE QUALITY from the outset.
“Because we are both producers and packers, we can guarantee to our final customers the BEST TASTE. At Tany´s plantation, we start with good planting stock with the highest quality parameter, to grow products are apt for transport over long distances, and that they meet the demands of each customer. Stone fruit usually has very delicate skin so, to ensure complete quality, inside and outside, demands real experts who know the evolution of each variety and how to handle it, in order to respond to the specific needs of each market. Therefore, the specialists on our team are very experienced and really know what they are doing to produce very healthy fruit,” explained José Maria Naranjo, the marketing and markets develops director of the top stone fruit company in Extremadura.
Primor, Andalusian leader in stone fruit, expects a total of 19,725 tons this season, a similar volume to last year, but with the difference that this season looks like starting in mid-April, a week earlier than usual. In comparison with last year, production is expected to be lower in the case of both white flesh (870 tn) and yellow flesh peaches (3170 tn), yellow flesh pavia (115 tn), and white (870 tn) and yellow fresh nectarines (10,330 tn). Volumes are expected to increase, however, for paraguayos (saturn peaches, from 600-930 tn) plumcots (230 tn), plums (3,080 tn) and apricots (170 tn). The plums are a standout: production began just two years ago and today 3,000 tons are exported. Primor’s fruit is distributed in supermarkets (70%) and wholesale markets (30%). Its main export destinations continue to be Switzerland (20%), Holland (19%), Germany (13%), and the UK (9%), among others in Europe. Primor is shifting to a more evocative and surrealistic image with its communication and marketing. “Using magic and mythological beings far from having a close association with fruit consumption conveys a message: We are different and we do things differently. Above all we are producers, but we’re also a service provider, which allows us to be very versatile and adapt to different needs,” Sebastián Adnot explained. The transition from Five to Primor required clients to trust and believe in the company’s new way of working – which was achieved and went smoothly. The company will not only continue offering stone fruit but now include citrus.