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Yello apple makes its debut at Interpoma

Created in Japan, exclusively harvested and marketed for Europe in Alto Adige - Südtirol, the new yellow apple Yello® made its world debut at Interpoma 2016 in Bolzano

The Japanese-bred yellow apple Yello® – being exclusively grown and marketed for Europe in northern Italy – made its debut on November 25 at the Interpoma trade show in Bolzano.

The new apple variety behind the Yello trademark, Shinano Gold, was created in Nagano in 1993 from a cross between the Golden Delicious and the Senshu. The Yello trademark is now registered in 60 countries.

In 2005, the tree was planted in South Tyrol, the major Italian apple growing area, for the first time and a decade later, in 2015, the first harvest of Shinano Gold grown in Alto Adige – Südtirol took place.

This year, an exclusive license for the production and marketing of Shinano Gold in Europe and the Mediterranean basin was signed between Japan’s Nagano Prefecture and VOG, the Association of South Tyrolean Fruit Growers’ Cooperatives, and VI.P, the Association of Val Venosta Fruit Growers’ Cooperatives.

Yello has smooth alabaster yellow-coloured skin and a sweet, crunchy and juicy centre, they said in a press release.

VOG director Gerhard Dichgans said Yello provides an excellent opportunity to break new ground in the yellow apple segment, historically the realm of a single traditional variety.

“With Yello we also want to write a new chapter in the markets in which the Golden Delicious has for years been left in the shadows, such as in the UK and Germany,” he said.

VOG chairman Georg Kössler said such innovation is key for the future of apple growing in Alto Adige – Südtirol, where over 150,000 Shinano Gold trees will be planted over 2017-18.

Sensory analysis
From a sensory perspective, the pleasant straw-yellow colour of the skin combines harmoniously with its intense and slightly exotic and tropical aroma. This intensifies in the mouth with the appearance of pineapple, pear, honey and lemon peel notes.
The flesh of the fruit is fine and compact, and combines perfectly with its crunchiness and juiciness. Consumers that prefer sweet apples will appreciate its low acidity, notable sweetness and aroma.

Peel: yellow
Flesh: sweet, crunchy and juicy
Shelf-life: excellent
Maturation: 2 weeks after the Golden Delicious
Productivity: like the Gala
Harvest: several stages required
Reduced susceptibility to russeting
Good resistance to bruising
Flesh firmness: 7-8 kg/cm² at harvest  
Sugar content: 14 – 16 ° Brix at harvest  
Acid content: 4 – 5 g/l MA at harvest

Thanks to its slight tropical aroma and notable sweetness it goes well with exotic spices such as ginger, curry or rare varieties of pepper in preparations such as chutney or in sweet and sour dishes, giving them perfect sensory balance. The Shinano Gold apple is also excellent with mature cheeses such as Parmesan or blue cheese.


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Interpoma makes no. 10 special

From 24 to 26 November the only international trade show dedicated to the apple breaks out from the exhibition pavilions with a citywide events program

Interpoma 2016 – the international trade show held every two years and entirely dedicated to the apple industry – takes place November 24-26 at the Bolzano exhibition centre.

To celebrate the event’s 10th anniversary, in addition to a full program at the exhibition center, with conference sessions for trade professionals – especially the The Apple in the World session – and presentations on the latest innovations in the sector, there will also be an extensive tour program as well as a number of apple-themed activities across Bolzano.

There will be three Interpoma tours on Thursday, November 24, and another three on Friday, November 25. The first tour will be to the Kurmark Unifrut Cooperative in Magré and apple producer, the Schwarz family.

The second tour focuses on the Isarco Valley, with visits to apple producer Vizentinum and the Melix Cooperative in Bressanone. The third tour will visit the family-run apple producer, Komiss of Bolzano, and the Egma / Fructus company in Merano – Vilpiano.

The second day of the Interpoma 2016 tour, Friday, November 25, takes in organic production, with a visit to an organic apple producer on the outskirts of Merano and to the Bio Südtirol cooperative in Lana.

The fifth tour is a visit to the VI.P cooperative in Val Venosta. The sixth and final tour will be to Laives, to visit apple producer Fuji and the Vog Products fruit cooperative.

In addition to the guided tours, the entire city of Bolzano will immerse itself for three days in this fruit, which is a symbol of the South Tyrol region.

Also, for the entire duration of the trade show about 30 eating venues in the city will be offering apple-themed menus and specialties.

For more information:


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Italian apples to delight more distant markets

Across the 28 EU countries a total harvest of about 12 million tons is expected - down 3% on 2015.

Even though prices have recovered slightly and the quality of Italian apples is just perfect, the European market has not yet restored its pre-embargo balance. This season will not be easy, but it offers new opportunities, especially in long distance markets.

The Italian apple season wound up after a complex business year characterised from the outset by several critical factors. The 2015/16 season was a difficult for sales, which started with high hopes last autumn, but turned out to be much more complex than expected.

The most significant of these include one of the biggest ever European harvests, the stifling of Polish apple exports by the Russian embargo, and political and financial instability in the Mediterranean area, which caused a lot of damage and brought most direct sales in North Africa to a halt.

Everyone knew the market was going to shrink, but such an abrupt cut-off, especially in Libya and Algeria, was unexpected. These factors, which put pressure on prices throughout the campaign, persuaded Italian apple exporters to focus more closely on long-distance markets for the upcoming season 2016/17, such as Brazil, India and South East Asia.

On the other hand, the euro/dollar exchange rate may encourage exports to markets around the Mediterranean Sea and further afield.

Estimates for European crops

Estimates for the 2016 European apple crop were published in early August, at the “Prognosfruit” congress in Hamburg. From a quantitative point of view, across the 28 EU countries a total harvest of about 12 million tons is expected – down 3% on 2015. But this total figure conceals big differences between the various European growing areas.

Poland bucks the trend, as it is forecast to be the only country to achieve a new record harvest of more than 4.1 million tons, +4% compared to 2015. In the rest of the EU28 states, the harvest is estimated at 7,855 million tons, a drop of 6% compared to 2015.

Subzero temperatures and frosts at blossom time led to severe damage in some countries around the eastern Alps. Austria and Slovenia have been hit very hard, with their crops decimated, but smaller harvests are also predicted in Slovakia and the Czech Republic, as well as farther north in Belgium.

South Tyrol: better quality for 2016

The first forecasts for 2016 are out and once again the total for the Alto Adige region will exceed 1 million tons. The Italians expect a fine quality crop and very bright start to the season. In quality terms, the 2016 harvest is expected to be much better than last year’s. As crops did not suffer the same heat peaks as in summer 2015, this year’s apples are of good quality and texture – ideal for storage and long shelf-life.

This article first appeared in edition 145 of Eurofresh Distribution magazine. Read more apple and other fresh produce industry news in that issue here:


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Fruitful Italian expansion for Greefa

North Italy is one of Europe’s most productive area for apples and pears, and Greefa is a major player there, thanks to the expertise acquired in developing its state-of-the-art machinery and high-value sorting techniques.

Holland-based market leader in the fruit and vegetable sorting business, Greefa, has taken a big step into the Italian market, by setting up a new company in North Italy – the epicentre of Europe’s apple production.

In a press release, Greefa director Jan Nijland said the move was a logical step for the company, “as Italy has been a very important market for our grading and packing installations over half a century.”

North Italy is one of Europe’s most productive area for apples and pears, and Greefa is a major player there, thanks to the expertise acquired in developing its state-of-the-art machinery and high-value sorting techniques.

The new company, Greefa Italia, is a 100% subsidiary of Greefa, and its ultra-modern building – located in Lana in the Bolzano/South Tyrol region – is home to an extensive range of machine parts, forming the basis of a well-trusted support service for many existing clients in Italy and surrounding countries.

The establishment also houses the talents of a highly skilled team of technical and commercial staffers. Together, these Lana-based experts represent an invaluable centre, offering advice on the most modern and complete sorting and packing installations for apples, pears and many other types of fruit and vegetables.  

Since its inception in 1940, Greefa has grown from a small family business to a world market leader. Its installations, measuring systems and software are all developed in-house.