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Agricultural Water Summit moved to September 22, 2020

Agricultural Water Summit moved to September 22, 2020

The first event focused on the water crisis affecting the agricultural industry has announced a new date in light of the Covid-19 pandemic. The event has been moved to Sept. 22, 2020 and will still take place at the Monticello Conference Center and Hotel in San Francisco de Mostazal, Chile.

The Agricultural Water Summit will provide an excellent opportunity for different actors related to water in agriculture and other affected industries to come together for a dynamic and in-depth conversation. Innovation, education, and cooperation will key critical in the search for new solutions for the use, reuse and generation of water for agriculture.

Gustavo Yentzen, general manager of event organiser the Yentzen Group, said the day will provide a unique opportunity for attendees. “The Agricultural Water Summit will be the first multi-sectoral event for water in the agricultural industry. The event will play an important role in the industry by facilitating the discussions, business, and development of innovations necessary to overcome the water crisis. It will be a key opportunity for small, medium and large producers to connect with other actors involved with water and be part of a new kind of agriculture that is sustainable, innovative, efficient, and collaborative.  It will be a space to talk about the water crisis that is affecting the whole world, and whose relevance has been reduced recently due to the Covid-19 pandemic.”

Yentzen added that although the Yentzen Group is the organiser of the event, the Agricultural Water Summit has grown and evolved hand in hand with other entities, such as: the Israeli Embassy in Chile; the Association of Irrigation and Drainage (Agryd); the Latin American Association of Desalination and Reuse of Water (Aladyr); the Chilean Ministry of Agriculture; the National Commission of Irrigation (CNR); the Chilean Fruit Exporters’ Association (Asoex); the National Society of Agriculture (SNA); and the Federation of Fruit Producers (Fedefruta), among others. Invitations have been extended to numerous companies, countries, and national and international organizations that have developed innovations to overcome water-related challenges. These guests will be part of a programme that will highlight diverse and creative solutions for the preservation and management of water.

About the event

The Agricultural Water Summit 2020 will be a meeting point for the global agricultural industry, bringing together world-class experts. During the day, numerous key issues related to the water crisis in Chile and around the world will be addressed, such as the importance of applying new technologies and optimizing current irrigation systems for the efficient management and use of water.

The day will be divided into three sections that will allow attendees to gain an integrated and strategic vision of how to efficiently use this scarce and indispensable resource. The first section will analyse the experiences of Australia, Israel, and the U.S. state of California, and the knowledge they have acquired. The second will be focused on the efficient management of irrigation water, evapotranspiration and the important role of technology and genetic innovation in the productivity and efficient consumption of water of crops. The third section will address the collaborative work and the interdisciplinary initiatives related to water in different parts of society.

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Mac Fruit Attraction to spread its span to South America, Asia

Mac Fruit Attraction organisers have decided to relaunch Mac Fruit Attraction, expanding the project to another two strategic areas for the sector: South America and Asia.

From the first edition of Mac Fruit Attraction – held in Cairo May 4-7 –  sprang new ideas to further internationalise Macfrut.

In a press release, the Mac Fruit Attraction organisers said firstly, it was decided to relaunch Mac Fruit Attraction, expanding the project to another two strategic areas for the sector: South America and Asia.

Secondly, there was a commitment for the event to confirm itself as a driving force for developing the entire supply chain as part of the internationalisation process.

And thirdly, to send a message to European and international institutions that the fruit and vegetable sector can significantly contribute to the development of African countries and of the Middle East.

Specifically, it can improve the living conditions of its inhabitants, thus reducing migration flows to Europe. If Italian companies in the supply chain cooperate, they can play a key role in this process. Many countries in this area have now become important markets for European and Italian fruit and vegetable produce, the release said.

“This is all supported by data,” said Cesena Fiera president Renzo Piraccini. “The improvements made in the cultivation, storage and processing techniques of agricultural products, especially fruit and vegetables, are the quickest and perhaps safest way of developing the economy of African countries, creating new jobs and improving the living conditions of its inhabitants and, as a result, reducing migration flows to Europe.”

“The Mac Fruit Attraction project, with Feria de Madrid, focuses on three development areas,” Piraccini said, “namely, North Africa, South America and Asia. After this first edition, the attention will likely turn to the other two areas of the world, always in collaboration with a partner linked to the local area in order to promote and organise the event, as in this case with IFP.”

“In view of our participation in other international events, we want to become a means for coordinating our presence along with that of other companies in this sector,” he said.

Feria de Madrid president Raul Calleja said consideration had long been given to implementing the international platform for the fruit and vegetable sector, something achieved with Macfrut. “Today, we need to have a global view of the industry, and Mac Fruit Attraction is heading in this direction.”