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‘Better than ever’ trade deals done at FHC China

The 20th edition of the FHC China exhibition for imported food and beverages and the 4th edition of ProWine China for wine and spirits ended Wednesday November 9 with reports of significant business conducted by participating companies.

The 20th edition of the FHC China exhibition for imported food and beverages and the 4th edition of ProWine China for wine and spirits ended Wednesday November 9 with reports of significant business conducted by participating companies.

Both exhibitions took place at SNIEC, Shanghai New International Expo Centre, in the Pudong district, and together spanned 2,350 participating companies from 66 countries and regions.

In a press release, Brendan Jennings, general manager of China International Exhibitions Ltd., said the show organiser was delighted with the results. “Not just the increase in exhibitors but also the larger number of buyers that attended from all over the country,” he said.

This annual event represents the largest gathering of imported food and wine suppliers in the country and the exhibitors at both shows confirmed that the amount of business done over the three-day event was better than ever.

“I have run this show for the last 20 years in Shanghai and it is very evident that the quality and professionalism of the buyers attending gets better every year. We put a great deal of effort to ensure the right buyers come to FHC and ProWine China and we have been rewarded this year with record results,” Jennings said.

Impressive international contingents

A total of 72,246 trade visitors attended FHC and ProWine, representing a 9% increase over last year.

About two in every five visitors came from Chinese cities outside of Shanghai and a further 9% from overseas.

Further underlining the event’s international reach was the fact that there were 40 national and regional pavilions this year and that the agriculture ministers from Austria, Canada and Northern Ireland were among the dignitaries at the opening ceremony, while Malaysia’s minister for trade and industry attended on day 2 to support the 35 Malaysian companies exhibiting, the largest ever pavilion of Malaysian companies at FHC.

FHC and ProWine China combines traditional exhibition stands where participants can display product and meet with trade customers, together with numerous seminars, conferences, competitions and training events, all designed to give even more reason to visit the exhibition.

New features this year were Fresh Produce China and Dairy China, representing the fastest growing sectors of the food and beverage economy in China.

The largest event within the exhibition this year was the 18th edition of the FHC Culinary Arts Competition, which attracted a record 1,000 chefs who competed across a total of 23 different product categories.

Chile’s fruit exporters’ association ASOEX participated in FHC China 2016, where it promoting the rich flavors and high quality of Chile’s fresh produce. It also sponsored chefs who used Chilean produce in the FHC Culinary Arts and Pastry and Bakery Competition, to great success.

“This fair (FHC) has proven to be a unique and ideal platform to promote our avocados and blueberries in the HORECA channel in China. The FHC has a massive attendance of representatives of restaurants, chefs, casinos, and hotel purchasing managers, among other key players in the Food Service industry. Our salad with blueberries and our pasta with avocado won first prize in each category,” said Christian Carvajal, Asoex marketing director for Asia and Europe.

Chilean Hass Avocado Committee general manager Juan Enrique Lazo was delighted with the triumph of the pasta dish presented that was made with Chilean Hass avocado sauce.

Cesar Suarez, director of the ProChile’s commercial office in Shanghai, highlighted the joint efforts of the public and private sectors in the successful promotional activities for Chilean fruit in China. He also highlighted the growth of national exports and the importance that Chile had in the Chinese market, where it is seen as a reliable supplier of quality fruit.

FHC 2017: November 14-16 in Shanghai

Building on the success of companies this year, Fresh Produce China will form a dedicated zone of fruit and vegetable companies located in one hall when FHC returns to Shanghai from 14-16 November in 2017.

Chile, Egypt, Thailand, Taiwan, the US and Spain are the countries which have already registered their interest in dedicated pavilions at Fresh Produce China 2017.

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Fresh Produce China a feature at FHC China 2016

China’s fresh fruit produce has increased fourfold in the last ten years – over 3.8 million tons were imported in 2015 alone – meaning there has never been a better opportunity to start exporting to China.

FHC China 2016 – China’s leading trade show for imported food and drink – returns to Shanghai November 7-9 with the highly anticipated, inaugural Fresh Produce China. It is an ideal platform for business introductions and negotiations with the participation of over 65,500 distributors, importers, retailers and catering purchasing teams.

Being held at the Shanghai New International Expo Centre (SNIEC), the show is set to be bigger than ever on its 20th anniversary with nine new countries being welcomed into the fold: Armenia, Egypt, Georgia, India, Malaysia, Mauritius, Ukraine, Slovakia and Saudi Arabia.

China’s fresh fruit imports have increased fourfold in the last ten years – over 3.8 million tons were imported in 2015 alone – meaning there has never been a better opportunity to start exporting to China. By the end of 2015 there were over 160 different fruits approved for import into China from 37 different countries covering everything from avocados to watermelons.

Improved cold-chain logistics and an ever increasing population of young urbanites have opened up new markets and driven huge growth in fresh e-commerce sales in recent years. The growth for of fresh e-commerce means that big service providers such as Alibaba and YihaoDian are now acting as both distributors and retailers, making them the key contacts within the sector.

“We participate at FHC to launch our TMALL Fresh Food platform targeting the hospitality trade,” said Alibaba Group senior business manager import Ling Leung.

With a growing population of 1.3 billion, Chinese consumer behaviour and demands keep shifting to accommodate the food needs, the show organisers, China International Exhibitions Ltd, said in a press release.

“Providing enough food at acceptable levels of quality and at an affordable cost is shaping up to be one of China’s most challenging problems. Lax quality control, production shortcuts, urbanisation and rising consumer spending are all combining to turn the spotlight on China’s food supply chain, creating problems — but also opportunities — for international companies doing business in the country.

“China’s middle class together with an increased number of foreign visitors and expatriates are fuelling the imported goods boom, as foreign produce is associated with safety and quality, which in turn creates willingness to pay premium price.”

They said also highlighted that China’s fresh fruit import market has rapidly become an incredibly lucrative market with great potential for further growth:

  • China’s fresh fruit imports have been growing at an average of 16% a year since 2005- reaching a peak of 3.8 million tons in 2016.
  • Fresh fruit imports from the Southern Hemisphere have been growing even faster at the rate of 23% since 2005.
  • Agricultural exports from America to China have grown 200% since 2005 and are now worth $20.2 billion

For information on FHC China 2016, visit www.fhcchina.com.