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Amsterdam Produce Show about to debut

The Amsterdam Produce Show and Conference (APS) is set to take place November 2-4, with the trade exhibition set in the unique surroundings of the Gashouder at the iconic Westergasfabriek.

The Amsterdam Produce Show and Conference (APS) is set to take place November 2-4, with the trade exhibition set in the unique surroundings of the Gashouder at the iconic Westergasfabriek.

This boutique trade show brings the international fresh produce and flower communities together in Holland – at the very heart of the global produce industry.

Organised and hosted by the creators of the award-winning London Produce Show and Conference and The New York Produce Show and Conference, the Amsterdam event boasts a unique concentration of Dutch and international trade buyers from the retail, foodservice and wholesale sectors, who all exhibitors will have direct access to.

A series of networking events, Holland-focused seminars and chef demonstrations with some of the Netherlands’ top culinary minds will run around and alongside the exhibition.

Four themes infuse the event

The Amsterdam event will have four core themes running throughout – Innovation, Sustainability, Education and Health – with feature zones on the show floor looking at the ways in which both Dutch and international companies are addressing the challenges and opportunities in these areas, in order to sell more fresh produce to consumers in an ever-changing marketplace.

The main seminar stage will focus on Dutch leadership and some of the innovators and influencers who are helping the country maintain its position at the industry’s top table.

Look out for innovative touches from an event perspective, too – the food and drink is being provided free to visitors by entrepreneurial young specialist chefs from Holland and chef demonstrations and pop-up seminars will also bring something new to the show floor.

The event begins on November 2 with a networking event like no other, a fabulous opening cocktail reception that is open to everyone. It ends on November 4 with a series of educational and inspirational tours taking in retail, logistics, production and food service in and around Amsterdam and Rotterdam.

Jim Prevor, editor in chief of Produce Business, the magazine behind the shows, said Amsterdam is a logical choice, “given the fact that Holland has long been a market leader in fresh produce and flower circles, whether that be its incredible research and development programs, top-class production operations, expert scientific institutions, its world-renowned trading model or its innovative and wide-reaching logistics models.”

“We think our action-packed show will give the Dutch industry the opportunity to reaffirm its position at the top table of the global produce industry – and we’re inviting the rest of the world to Amsterdam to meet, share, learn and, perhaps most importantly, do more business with their Dutch colleagues and partners, as well as buyers from all corners of the globe.

 “In New York and London, we have already proved that our distinctive model allows people the time to make real connections, to build true partnerships and to improve both themselves and their businesses. For more than a century, this wonderful industry of ours has relied heavily on its Dutch partners for access to Europe and beyond – our event will provide everyone involved with a commercial and cultural experience like no other. Our company’s raison d’être is to Initiate Industry Improvement – that objective lies at the heart of everything we do,” he said.

Raise your profile, increase your profits at a unique fresh produce event

APS16 managing director Tommy Leighton said the event will offer numerous tailored packages and opportunities for companies to showcase their brands and services, launch new products and meet, share and learn from their counterparts from around the world of produce.

“You can raise your brand awareness in the presence of many of the most influential figures in the international produce industry, including Dutch and international retail, foodservice and wholesale buyers, before, during and after the event. Be an integral part of something truly unique in your sector and take advantage of their massive social media and promotional output before, during and after the show to get your messages heard.

“We believe that the value of face-to-face interaction is still massive in any trading relationship. All of us continue to learn every single day and my experience tells me the more you know, the more you are likely to grow, both as an individual within this great industry, and as a company with aspirations to progress in a profitable and sustainable manner,” he said.

For more information: www.amsterdamproduceshow.com. (Note: attendance is free for all buyers of fresh produce.)

 

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Fresh Summit set to be biggest ever

“Fresh Summit delivers a powerful global experience with a magnitude of resources available under one roof. At the same time, it can also have a community atmosphere that invites people to connect, whatever their interests are," said PMA Fresh Summit Committee Chair Scot Olson, vice president of produce and floral, Grocery Outlet, Inc.

The 2016 Fresh Summit expo will be its largest ever, with more than 1,100 exhibitors over 300,000 square feet, says America’s Produce Marketing Association’s (PMA).

Together with the Fresh Summit convention, the expo runs October 14-16 at the Orange County Convention Center in Orlando, Florida, and presents the best innovations from the fresh produce and floral sectors. Fresh product and business ideas will be found at every turn, promises the PMA.

It has again organised the convention content into ‘communities of interest’ to help attendees connect with those with common goals, thus maximising its business-growing value for them. This year’s communities include science & technology, industry talent, floral, issues leadership and global connections.

Speakers from around the world will share their expertise so attendees can capitalise on trends shaping the industry’s future. General session topics include innovation, personal branding and the PMA’s popular State of the Industry address.

Sixteen workshops will help attendees find solutions to industry challenges including talent, developing effective marketing strategies to increase consumption, demonstrating best food safety practices and using technology to increase transparency.

At the Innovation@work area outside of the expo hall, a broad range of creative products and services will be displayed. Showcases here will feature products in the following categories: Just 4 Kids, On-The-Go, Certified Organic and Floral. Also on display will be Sensory Experience Contest winners and packaging innovations from finalist companies in the PMA’s 2016 Impact Award for Excellence in Packaging.

“Fresh Summit delivers a powerful global experience with a magnitude of resources available under one roof. At the same time, it can also have a community atmosphere that invites people to connect, whatever their interests are,” said PMA Fresh Summit Committee Chair Scot Olson, vice president of produce and floral, Grocery Outlet, Inc.

Next year, the Fresh Summit Convention & Expo event days will change, instead taking place Thursday-Saturday (with the expo on Friday-Saturday) so attendees can be back in the office on Monday, a critical day for the produce industry, the PMA said.

Learn more and register for PMA’s 2016 Fresh Summit Convention & Expo at www.pma.com/events/freshsummit.

 

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Morocco’s SIAM fair draws record crowd

SIAM is a major date on the African continent and has an important place in the agenda of key national and international decision-makers, attracting more exhibitors and visitors every year. Spread over 17 ha and integrating 9 marquees, the 2016 event was particularly special, attracting a record level of visitors – more than 700,000 – as well as 1,200 exhibitors, with 65 different countries represented.

‘Resilient and sustainable agriculture’ was the theme of this year’s SIAM – the International Exhibition of Moroccan Agriculture – held April 26 to May 1 in the northern Morocco city of Meknes.

This year marked the 11th edition of SIAM, which is held under the high patronage of His Majesty King Mohammed VI and was organised by Morocco’s Ministry of Agriculture and Fisheries, and the Association of the International Exhibition of Moroccan Agriculture.

SIAM is a major date on the African continent and has an important place in the agenda of key national and international decision-makers, attracting more exhibitors and visitors every year.

Spread over 17 ha and integrating 9 marquees, the 2016 event was particularly special, attracting a record level of visitors – more than 700,000 – as well as 1,200 exhibitors, with 65 different countries represented, including from Europe (21 countries), Sub-Saharan Africa (16 countries), North Africa (4 countries), Asia (7 countries), the Middle East (6 countries) and South America (6 countries) as well as the United States, Canada and Australia.

SIAM is the biggest professional event for Morocco’s agricultural sector and follows the framework of the national agricultural development programme, Plan Maroc Vert (the Green Morocco Plan), which runs until 2020.

Another aspect making the 11th edition of SIAM a very special event was the fact it took place between two major events with extreme importance for the environment: COP 21 last December in Paris and COP 22 this November in Marrakech.

SIAM showcases Moroccan agriculture

The 11th edition of this event put the emphasis on resilient and sustainable agriculture, which is at the heart of various challenges facing the sector, which is increasingly exposed to the risks posed by climate changes, organisers said.

Issues addressed included how to face up to the challenges inherent in Moroccan agriculture, such as managing soils and optimised use of water, fertilisers and pesticides, reducing the environmental impact of agricultural labour, safety for farm workers, production of renewable energy based on agricultural waste, and sustainable production.

Many topics were discussed during the various activities held as part of SIAM 2016. For instance, the International Exhibition of Moroccan Agriculture, through a very well elaborated and strongly oriented scientific programme, provided an ideal space to match the multiple challenges that face agriculture today with solutions. One of SIAM’s strengths is that it offers professionals in the sector valuable opportunities to share multidimensional experiences with echoes beyond African borders.

Because of its multidimensional vocation, SIAM strives to generate important investments for its partners, sponsors and exhibitors, for instance, organisers say cooperatives make more 65% of their annual turnover during SIAM.

SIAM is also open to the general public, inviting them to come and discover the richness and diversity of Moroccan agricultural patrimony during the last 3 days of the exhibition.

SIAM 2016 welcomed the UAE

For the 11th edition, the United Arab Emirates (UAE) was invited as a country of honour. Partners for a long time, the UAE and Morocco have worked together during the last decade to intensify their economic partnership. The UAE is now the 3rd biggest foreign investor in Morocco and number one among Arab countries. The two counties have more than 60 cooperation agreements concerning different sectors, from industry to agriculture and tourism.

Organisers said the UAE was a natural choice as country of honour given the fair’s theme of ‘Resilient and sustainable agriculture’, as the UAE is also seeking to develop its farm sector.

“Though agriculture represents only 1% of the United Arab Emirates GDP, 60% of their water potential is used. Thus, the country is developing an ambitious strategy in order to maximise its water productivity,” the said, also noting that the UAE has achieved a degree of self-sufficiency, “mainly in the production of fruits such as mangos and citrus, as well as vegetables such as tomatoes, cucumbers, eggplants, cabbages and squash.”

They also mentioned the UAE’s “expanding market of organic fruits and vegetables.”

9 emblematic poles

As with every year, SIAM focuses around 9 emblematic poles:

1 – Pole of Areas: gathers the twelve Areas of the Kingdom in order to focus on their specificities and their agricultural richness.

2 – Pole Institutional & Sponsors: concentrates the public and private institutions involved in the country agriculture and supporting SIAM

3 – Pole of the International: gathering all foreign enterprises working in agriculture or food processing sector, embassies, international organisations and NGOs.

4 – Pole of Products: gathers small-medium and big agricultural or food processing enterprises providing raw products such as fruits and vegetables to processed products.

5 – Pole of Agro-Supply: includes all related sectors to agricultural inputs and small machinery for vegetable production.

6 – Pole of Nature & life: covers outdoor hobbies such as fishing and hunting, gardening, green spaces, forests and also plantations, eco-housing and environmental activities.

7 – Pole Livestock Farming: puts forwards animals from Moroccan and international breeding, as well as all veterinary activities and related animal food. Very dynamic, this pole proposes a breeding contest which is one of the most important events of SIAM.

8 – Pole of Machinery: dedicated to big agricultural materials and to farming equipment.

9 – Pole of local products: exclusively handles Morocco’s different cooperatives and associations, working towards the promotion of traditional and local agricultural products.

Read more about SIAM here: http://salon-agriculture.ma/English/
See our SIAM 2016 photo gallery:

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Debut of the Amsterdam Produce Show and Conference

The London Produce Show and Conference will make its debut in Holland from November 2-4 at the Westergasfabriek conference venue in Amsterdam.

A brand new event – the Amsterdam Produce Show and Conference – will make its debut in Holland from November 2-4.

The three-day show – hosted by the creators of the New York Produce Show and Conference and the London Produce Show and Conference – will be held at the Westergasfabriek conference venue in Amsterdam.

The show organisers say the event will “bring the world of produce to the beating heart of the industry – the trading hub of the fruit, vegetable and flower industries.”

Its central feature will be a one-day trade exhibition for 150 exhibitors, held in the iconic Gashouder building in the Westergasfabriek. Exhibitors will showcase their products, brands and innovative concepts to buyers from the retail, foodservice, wholesale and processing sectors, as well as industry visitors from around the world, who will also have access to a series of high-quality networking events, educational seminars and a thought leaders breakfast panel hosted by The Perishable Pundit Jim Prevor.

Other features include an extensive student programme to connect the industry with its next generation, a chef demonstration kitchen bringing top local chefs into direct contact with the industry supplying their healthiest products, and an opening gala cocktail reception. On the last day, a series of tours will be held to local produce and flower locations, as well as retail, foodservice and foodie destinations in Amsterdam and the surrounding parts of Holland.

The Gashouder building in the Westergasfabriek

The New York Produce Show and Conference has seen six editions to date, with the latest, in December, drawing more than 5,000 to the Javits centre in Manhattan. Last June, the second London Produce Show and Conference drew 1,600 visitors to Mayfair. This year, the same unique, intimate event model is being adapted for the Dutch market.

Jim Prevor, editor in chief of Produce Business, the magazine behind the shows, said Amsterdam was a logical choice given Holland’s long-standing role as a market leader in fresh produce and flowers. “We think this show will give the Dutch industry the opportunity to reaffirm its position as the top table of the global produce industry – and we’re inviting the rest of the world to Amsterdam to meet, share, learn and, perhaps most importantly, do business with their Dutch colleagues and partners.

“We have already proved that our distinctive model allows people the time to make real connections, to build true partnerships and to improve both themselves and their businesses,” he said.

Online registration opens on July 1 but interested parties can register their interest in attending or get more information at www.amsterdamproduceshow.com