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Al Dahra expands in Egypt, Serbia and the UAE

Al Dahra expands in Egypt, Serbia and the UAE
Photos: Al Dahra

Al Dahra’s fresh produce business is in constant growth. The past few years have seen the group invest in technology, build new facilities, expand its cultivation, optimise all of its processes and enter new markets.

“We provide a premium end-to-end service to our customers in our home country, the UAE, and around the world,” said Tarek Bedir, chief commercial officer of Al Dahra’s food division. Following the success of the packing lines in Egypt installed in 2019, Al Dahra’s fresh produce team has taken the same approach in Serbia to develop a state-of-the-art grading and packing line for apples. The plant is equipped with a Maf Roda sizer, the latest grading and sorting technology from Globalscan and an organic waxing line. The objective with this development is to increase market share in the UAE and penetrate new markets such as India, Malaysia, and Hong Kong.

New citrus varieties

In recent years, Al Dahra’s team in Egypt has mainly cultivated, packed and exported Navel oranges. The firm’s constant work to optimise the entire process has helped position its premium brands Solea and Jana in the Asian market. This year the expansion programme has included the cultivation of other citrus fruits such as grapefruits, lemons and mandarins.

Other Egyptian production

5,000 tons of potatoes and 4,000 tons of onions were cultivated this year in Egypt. Al Dahra’s own production is sold locally and also exported to the UAE and Russia.

Dairy farm reconstruction

With the objective of bringing back dairy products that were once a must in every Serbian household, Al Dahra has turned its dairy production line into a cutting-edge facility.

“Food Crowd” e-platform

Al Dahra joined the e-commerce world in July 2020 after only 6 months of planning. The platform is aimed at bringing Al Dahra’s just-harvested products directly to end consumers. A community page has also been created to engage with people and food on a more personal level. The page provides a “shop all ingredients” feature to enhance the customer experience. Food Crowd is currently operational in the UAE, and serves all of the Emirates with same-day deliveries and no extra fees.

New orange juice vending machines

In partnership with Oranfresh, Al Dahra has launched the Solea vending machines project to bring freshly squeezed, 100% natural, orange juice to the UAE population. The machines are replenished on a daily basis with Al Dahra’s own Egyptian Navels and the machines are in line with the strictest sanitisation standards.

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First Arrivals of Apples from Serbia to India

First Arrivals of Apples from Serbia to India

                                                                                                                                                                              Press Release

In association with COPA- Cooperative of Pannonian Apples, Serbia’s leading apple exporter, to bring a premium variety of apples from Serbia to India for the first time

Mumbai, Nov 2, 2020: Biting into crisp, juicy and delicious apples is an experience one wants to enjoy every day! Once again, in its bid to delight apple lovers, IG International, India’s largest fresh fruit importer has entered into an association with COPA- Cooperative of Pannonian Apples, Serbia’s leading global apple exporter, to get the taste of Serbian Apples in India for the very first time.

Serbia is a large producer and exporter of quality fruits and vegetables, and many Agricultural goods. Serbia has vast orchards and has large cold storage facilities Which enables exports of even frozen fruits and vegetables.

COPA is a newly founded cooperative created by merging Južni Banat and ATOS FRUCTUM, two Serbian companies dealing with the production of apples. It was founded with the desire to offer top-notch Pannonian apples to foreign markets.

Mr. Tarun Arora, Director – IG International Pvt. Ltd, said, “IG International has always been at the forefront of bringing the best quality of global and exotic fruits to India. Driven by our commitment to offer the best to the palate and diets of Indian fruit enthusiasts, we are pleased to now source Apples from Serbia for our Indian customers. The move is aimed at meeting and exceeding the expectations of Indian consumers in terms of taste, quality and value.We look forward to welcoming the first arrivals”

Mr. Taizun Patheria -Hon. Consul of the Republic of Serbia, said, “The Honorary Consulate of Serbia, presents its compliments to IG International Mumbai and are happy to announce that the first export of Apples from Serbia is expected to reach India during mid-Nov.2020.

IG International has led the way, with Mr.G.C.Arora (Chairman) visiting Serbia to take This forward and have now successfully made the first Import from the Serbian producer COPA, Belgrade.

We wish IG International greater and greater success and The Honorary Consulate of Serbia, avails itself of this opportunity to renew IG International Mumbai and its staff, the assurance of its highest considerations.”

About IG International Pvt. Ltd. (IG)

IG International is essentially a group of 14 companies and has 50 years of experience behind them. They supply the demand for the best quality fresh produce. Importing fresh produce is their core activity.

With time, IGIPL is now the leader in the industry of imported fresh fruits. IGIPL now handles fresh fruits in volumes of 3500 – 4000 sq feet3 refrigerated containers. The produce comes from 22 countries from all across the globe. 28 wholesale outlets from all across India manage the distribution of goods. With time, IGIPL is now the leader in the industry of imported fresh fruits. IGIPL now handles fresh fruits in volumes of 3500 – 4000 sq feet3 refrigerated containers. The produce comes from 22 countries from all across the globe. 28 wholesale outlets from all across India manage the distribution of goods. Their fleet comprises 50 refrigerated trailers and 50 refrigerated trucks. Each of the trailers has 40’ reefer containers.