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Greentech Amsterdam in blend format 28-30 September 2021

Greentech Amsterdam in blend format 28-30 September 2021

GreenTech Live & Online will be organised as an alternative event in blended format on 28 – 30 September instead of 15 – 17 June. RAI Amsterdam, as organiser, expects that the event will be more feasible after the summer period due to the openness to travel and the vaccination programs. The aim is to organise a high-quality blended event which makes it possible to connect with the global horticulture community both physical and digital.

The horticulture industry has an important role in the global health situation and in building a healthier society following the epidemic. Developments in the industry are still following at a rapid pace. The demand for doing business and sharing knowledge is greater than ever. And also the willingness to finally meet again physically. Nevertheless, the timing of June needed to be re-examined because of the uncertain time frame. At the end of September more opportunities to re-engage the horticulture community are expected.  

Consulting the industry, the lessons learned in the last year and the expectation that the international travel will not be fully up to speed, resulted in the decision to choose for a blended event: GreenTech Live & Online. Live means physically with as many visitors and exhibitor stands as possible and online means with a digital platform to connect and share knowledge for those who are not able to travel to Amsterdam. 

Mariska Dreschler, Director Horticulture – GreenTech:
“We recognize that no digital connection will replace the physical interaction, but having said that, virtual elements are here to stay. The horticulture market is thriving, knowledge sharing and innovations are key to stay on top of the wave. To provide these insights we successfully organised a variety of online events during the pandemic period for our community. Which resulted in reaching new audiences, increasing engagement and thus expanding our global community. Therefore we are very committed to organise an alternative event this year, instead of our full physical show. We are looking forward to the spirit and energy of a blended event with visitors, exhibitors and their solutions this September.”

International character
GreenTech Amsterdam is the global leading horticulture technology show. 50% of the exhibitors are from countries other than the Netherlands. The visitors in 2019 originated from 114 countries. In October 2020 GreenTech organised Live & Online to keep in touch virtually with the international horticulture industry, over 6,300 professionals signed up for this event.

GreenTech Amsterdam
GreenTech Live & Online will be held from Tuesday 28 – Thursday 30 September 2021. GreenTech Amsterdam, in full physical format, from Tuesday 14 – 16 June 2022. The exhibition is a global meeting place for all horticultural technology professionals with the focus on the early stages of the horticultural chain and the current issues growers face. 
GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands.

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Markets to participate in Macfrut Digital

Macfrut 2020: Central Asia and Africa in the spotlight

                                                                                                                                                                                                  Press Release

Cesena (30 July 2020) – Markets are discovering the potential that Macfrut Digital (8-10 September 2020) has to offer. In addition to giving space to Italmercati and Fedagromercati, the first international trade fair for the fruit and vegetable sector, to be held on a digital platform (Natlive), will be attended by many professionals interested in seizing the advantages offered by this digital event which, at a low cost, allows companies to expand their reach and explore new business opportunities.

These also include medium-sized companies such as the Mercato Ortofrutticolo di Cesena, along with another leading company in the sector, Ortomercato.

‘We instantly jumped at the chance to participate,’ explains Alessandro Giunchi, Sole Administrator of the Mercato di Cesena. ‘This is a major opportunity for us to meet new professionals, not only wholesalers but also logistics companies and service providers who intend to use the market as a hub for distributing fruits and vegetables. The market system has not always kept pace with innovation; Macfrut Digital provides a boost in this direction and is therefore a challenge for all of us. Markets are of crucial importance for producers, wholesalers, traders and retailers, since it is where they can offer their quality products.’

The Mercato Ortofrutticolo di Cesena consists of a 28,000-square-metre indoor facility which, every year, handles 80,000 tonnes of fruits and vegetables, with more than 50,000 accesses. Giunchi also adds: ‘We are a dynamic, medium-sized market offering high-quality products that are guaranteed and checked throughout the supply chain.’

Link to the Mercato video:

Ortomercato, which will also participate in Macfrut Digital, is one of the most important markets in the Cesena area. This second-generation company markets more than 7,000 tonnes of goods, handles more than 9,300 supplies for approximately 20,000 lots marketed, and has a 5,000-square-metre refrigerated area outside the market. ‘We set ourselves apart from large-scale retailers as we constantly offer excellent products,’ explains Massimo Castrogiovanni. ‘We supply locally-sourced goods from the top production areas in Italy and in the Mediterranean region on a daily basis and continuously. Macfrut Digital will give us the opportunity to find excellent partners and suppliers that we can add to our list of clients and collaborations.’

Link to the Ortomercato video:


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Macfrut Digital trade fair preview now online

Macfrut Digital trade fair preview now online
Press release


A business opportunity not only for large companies but also for medium-sized enterprises

Cesena, 1st July 2020 – Macfrut Digital is going full steam ahead. The “trade fair preview” will be online from 1st July, less than two months after the first presentation, making the event content available on the platform within the Natlive network. By going to the website   and registering (free of charge), visitors will be able to preview the various sections of the first virtual trade fair for the fruit and vegetable sector.

Specifically, visitors may access the “trade fair preview” after registering, by activating an account that will allow them to access Macfrut Digital also during the three days of the trade fair (8-10 September 2020).

At this stage, once they have logged into the virtual trade fair, visitors will be able to view the various sections of the event: Exhibit, providing information on participation; Visit, illustrating the trade fair and its features over the course of three days; Video, offering the opportunity to preview the videos made by several exhibitors; News&Press, with news and updates; Technical Forums, the live-streamed meetings that will be held during the three days of the trade fair covering the main technical issues in the sector (Aquacampus and irrigation, biostimulants, and Macfrut Field Solutions with field tests).

The deadline to participate as an exhibitor is 25 July 2020.

Watch the tutorial video, go digital!


Macfrut Digital, the first digital trade fair for the fruit and vegetable sector, will be held from 8 to 10 September 2020. The trade fair is organised by Cesena Fiera, in collaboration with Ice-Agenzia, Cassa Depositi e Prestiti, Crédit Agricole, Ismea, Natlive and Regione Emilia-Romagna.

For more information, please visit


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China Fruit Industry News Flash by Fruit Expo Committee

China Fruit Industry News Flash by Fruit Expo Committee

                                                                                                                                                                                          Press Release


On May 4, a new fruit transportation route connecting Dalian Port (China) and Vietnam officially opened, which allowed fruits from Ho Chi Minh City to arrive at Dalian Port in just seven days.

The first general cargo ship of South African citrus in 2020 departed on May 1. With 4,521 tons of grapefruit and lemons, it is expected to arrive in Japan on May 18 and arrive in China on 26.

On April 26, Chinese Customs announced to approve imports of fresh U.S. avocados that meet the relevant requirements. 




Hema Fresh, the “new retail” supermarket owned by Alibaba Group, recently announced that it would relocate its headquarters to Shanghai, where it also plans to invest $100 million in building an internet-assisted industrial base.

Trade Show

On May 9th, Fruit Expo 2020 released the latest list of overseas purchasers, including those joined this week.


Partial Oversea Purchasers Joined This Week







InSense Pty Ltd


Mda Agrocot Pvt Ltd






Next In Career


Somfresh Fruits and Vegetable Company


Approved Cold Storage


PT Indo Global Trading




Gesex fue


PT Sian Liep Bumi Persada


American Cold Storage



Cote d’Ivoire



Magnum Asia limited


ABRO perishable and vegetable fruit company


Willington & Family Enterprise WILL K LTD


Rich Moon Co.,Ltd


Asif fruit company


Simple Farm Sdn Bhd


Recently, Fruit Expo 2020 announced to change its date to this September 24th-26th.

Guangdong has downgraded its public health emergency response from level 2 to level 3, effective on May 9th, meaning that large-scale exhibitions and conferences in Guangdong are allowed to be staged again, which is certainly going to pave the way for the successful staging of Fruit Expo 2020!

For exhibitor or visitor sign-up please visit the, or contact Rebecca Deng. Phone: +86 20 2917 1789 Mobile/WeChat/Whatsapp: +86 137 2787 2894, email or

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China Great Wall International Exhibition Co., Ltd. (GIE)

September is the month of the China International Fresh Produce Conference

China Great Wall International Exhibition Co., Ltd. (GIE) is an international exhibition company ratified by the Ministry of Commerce of the P. R. China, established in Nov., 1995, with the qualification of holding economic and trade exhibitions both in China and overseas.

The business scope of GIE includes organization of exhibitions in China, organization of Chinese enterprises to exhibit or to inspect abroad, management of large-sized conferences, design, construction as well as decoration for exhibition projects.

Regarding the initiation of self-owned brand exhibition as her core business, GIE has sponsored or managed quite a number of self-organized exhibitions in China, which cover many industry fields. So far, the world brand exhibitions initiated by GIE include China International Pet Show (CIPS), Hortiflorexpo IPM, World Dairy Expo China, China International Fruit & Vegetable Trade Fair (China FVF), Int’l Pot Plant & Garden Expo (IPGEXPO), Petday China, Asia-Pacific Aquiculture Expo, etc.

Over the past two decades, GIE has organized Chinese enterprises to participate in international exhibitions in over 30 countries and areas in America, Europe, Asia,

Africa and Oceania.

With the purpose of “Inviting foreign enterprises to China, Organizing Chinese enterprises to go abroad”, guided by the principle of “High Quality and Efficiency for Co-Development”, and with the spirit of “Sincerity, Gratitude, High-Efficiency, Win-Win”, GIE will continue to build up a bridge between your entity and the market! 

China International Fruit & Vegetable Fair (China FVF 2019)

Sept. 9 – 10, 2019 Crowne Plaza Beijing Sun Palace, China. 

This convention+conference offers a platform where policy makers from China, embassy representatives from major produce trade nations, professional associations and industry executive get together, share information, exhibit new products, meet clients, social network, discuss solutions and make deals. China FVF is a modest sized but high profile event. Business executives have their voices directly heard by the Chinese government inspection officials. They also get the latest updates in the entry-exit inspection procedures and policies.

If you are looking at the huge China market, China FVF is the right event to attend! If you are looking for protocols for your products to enter China, China FVF is the only event that you can exhibit samples (either with or without protocols) & meet AQSIQ officials, who issue protocols.If you are looking for protocols for your products to enter China, China FVF is the only event that you can exhibit samples (either with or without protocols) & meet AQSIQ officials, who issue protocols.