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Syngenta Vegetables launches a new product mobile app in the Africa and Middle East territory

Syngenta Vegetables launches a new product mobile app in the Africa and Middle East territory

As we start a new year, we are cognizant of the fact that online presence is increasing. Communities throughout the globe have been forced to spend more of their time online as face to face contact has been minimized. This has set the perfect environment for Africa Middle East Vegetable Seeds team to take advantage of the digital space.

67% of the global population uses mobile devices and this will grow by 40% in Africa and 52% in Middle East according to the World Advertising Research Center. Another report from Counterpoint Research shows that out of the global population of mobile phone users, about 403 million are located in Africa and Middle East countries. These statistics give us a good foot hold for the launch of an app in the territory.

Consequently, we have created a unique platform showcasing our channel footprint in Africa and Middle East (AME). This platform will cover 34 countries across the territory, showcasing our unique portfolio of 27 crops, with an estimated number of 400 varieties, thus making it one of the most inclusive apps in the sector. The app is quite simple to install and navigate allowing our users to experience the AME portfolio right in the palms of their hands and at the touch of a button. This app has also considered lingual diversity and hence is in English, French and Arabic to cover more countries in the territory.

Users will be able to experience the very best that Syngenta Vegetable Seeds AME has to offer…

Growers at the heart of everything – Our existing portfolio will be right in the grower’s hands using this application while subsequent portfolio enhancements will also be available in the future making it very simple to interact with your varieties of interest

Unmatched quality and expertise – At Syngenta Vegetable Seeds: AME, one of our goals has always been to link our cherished growers with the point of sale of our varieties. This application ensures that this is a possibility.

Making a real-world difference – My Seeds Syngenta: a mobile application that addresses growers needs throughout Africa and Middle East. Information on our world-leading portfolio of vegetable varieties accessible wherever you go to help sustainably grow your business.

Genuine value through innovation – our app has taken into consideration both Android and IOS users and hence allows for access with more devices globally. The app also has a link to our AME YouTube channel providing access to content throughout the territory to our users.

Gerard Eysink, Head of Africa and Middle East Vegetable Seeds states that “the purpose of the app will remain to showcase our AME diversity and portfolio in order to adequately interact with our customers who are the heart of our business”.

The AME Veg app has gone live from late March 2021 and promises to provide our stakeholders with a simple and innovative way to keep abreast with Africa and Middle East Syngenta Vegetable Seeds.

About Syngenta

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit, and


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Tozer Seeds Ibérica launches first promotional campaign in Spain

Tozer Seeds Ibérica launches first promotional campaign in Spain
Photo: Tozer Seeds Ibérica

Tozer Ibérica, the Spanish subsidiary of British seed company Tozer Seeds, has launched its first communication campaign in Spain to raise brand recognition in the Spanish agricultural sector. 

José Carlos Grajeda, commercial technician at Tozer Ibérica, said: “Although we have been operating in Spain since 2010, we know that there are still many professionals who do not know us. For this reason, at Tozer Ibérica we consider that the time has come to take a step forward so that Spanish producers can see the work we can develop together and know that they can count on us to optimize their vegetable production and go hand in hand to the linear . We want to offer them added value, accompanying them from the beginning to retail, minimising the producer’s risk and providing added value with new varieties.” 

The constant investment in R&D as well as the permanent commitment to the environment, which is reflected in the company’s policy of perfecting plant varieties without genetic modification, are the hallmarks of Tozer Ibérica.

“We have chosen the slogan ‘Naturally innovative’ because it expresses our philosophy very well both as a company and individually. We want to continue betting on new varieties, but always with respect for our environment and support for our customers. You can be innovative in a natural way and at Tozer Ibérica we strive to demonstrate it every day,” said Grajeda.

Strategic alliances, special actions or direct marketing are some of the actions planned in this campaign that is now beginning. They will be complemented with the constant information that Tozer Ibérica will publish on their newly launched profiles on LinkedIn and Twitter.

From its offices in the Murcian town of Fuente Álamo and with a team of 12 people, Tozer Ibérica has not stopped growing since its foundation a decade ago. Its catalogue, in constant evolution, is strongly marked by high horticultural specialisation. Celery, leek, chard, spinach, cabbage, kale, tomato, pak choi, pumpkin, rocket or Kalette (finalist at the 2013 FLIA innovation awards), complete the firm’s offer.


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ISF elects new president, Donald Coles



Nyon, Switzerland – Australian seedsman and business leader Donald Coles has succeeded Eduard Fito as President of the International Seed Federation (ISF), the 10th person to hold the position since the merging of FIS and ASSINSEL in 2002.  He will serve a term of two years.

Donald Coles was former First Vice President of the ISF Executive Committee from 2018-2020. Eduard Fito will continue to serve on the ISF Executive Committee as Past President for another two years.

The ISF Executive Committee, after the first ISF General Assembly by written procedure, is composed of:

  • Donald Coles, President
  • Marco van Leeuwen, First Vice President
  • Eduard Fito, Past President
  • Christoph Betschart, Treasurer
  • Marc Cool, Chair of the Breeders Committee

“The role of agriculture in the steady supply of quality, healthy food has been greatly highlighted during the COVID-19 crisis. Today seed is widely recognized as an essential good and a key element in food production,” said Coles. “This gives us further determination to ensure the efficient movement of quality seed in order to continue to deliver benefits to the entire value chain. In addition, it is very important to ensure continued innovation. New plant breeding methods can continue to contribute solutions to the global challenge of building sustainable food systems in the face of climate change as well as meeting an ever-growing consumer demand for quality, healthy food. Seed creates food in a matter of weeks.”

Donald Coles is Managing Director of Valley Seeds Pty Ltd. and is a past Director of the Australian Seed Authority. In 2012, he was elected President of the Australian Seed Federation. He has held national positions within Australian Government agencies and affiliated bodies such as the Gene Technology Regulator.

His career of over 40 years spans supply chain management, quality assurance systems, retailing and retail supply. During this time, he has been directly involved in breeding new plant varieties, specifically the development, maintenance and auditing of trial protocols for forage, turf seed and cereals.

“Changing leadership from various regions and seed sectors provides an excellent dynamic for ISF and is a showcase of the diversity that ISF represents. With the new leadership under Donald Coles we will prepare, in these unprecedented times, a clear way forward based on the upcoming renewal of the ISF Key Strategic Objectives 2021-25 and the recognition of seed as the essential element of food production,” said Michael Keller, ISF Secretary General. ISF ushers in a new chapter as the seed sector faces the enormous task of responding to climate change, fulfilling an increase in global food demand, the need for more sustainable food systems (producing more with less), supporting farmers of all sizes globally as well as other stakeholders in the value chain in order to maintain food security.

“I am looking forward to working with our members from around the world. More than ever, collaboration is necessary to continue to maintain sustainable food systems post COVID-19. Partnerships will play an important role in addressing challenges and arriving at solutions in a collaborative manner,” said Coles.

About ISF

ISF is the voice of the global seed sector. It has represented the interests of its members since 1924, and represents 96% of the international seed trade today. With a global reach extending to members around the world and official observer status in intergovernmental and international organizations, ISF is uniquely positioned to assist in the development of government policy and business strategy.

T: +41 22 365 44 20
F: +41 00 365 44 21

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Happy family – 1st Commercial seedless Watermelon hitting the Indian Market!

Happy family – 1st Commercial seedless Watermelon hitting the Indian Market!
Press release


The retail store concept is becoming popular in Indian cities. Organized and unorganized retailers are playing a big role in this process. Value chain partners are looking for premium fruits to increase the foot fall to their stores. Watermelon is nowadays one of the major products in all the F&V supermarkets.

Syngenta is introducing “HAPPY FAMILY” the 1st premium commercial seedless watermelon variety in Indian markets. Syngenta India Limited is the game changer in watermelon category in the last 10 years.

Innovating in the watermelon category, Syngenta has been supporting the market conversion from traditional watermelons of big size (8 to 10 kg) fruits to personal size (3 to 4 kg). Syngenta is enjoying the market leadership position in this segment thanks to a strong R&D along with wide range of portfolio globally.

To the consumers the biggest advantage is eating convenience which is a great experience along with excellent flavor and improved sweetness. To spread this message among large consumer, shopper base; we have started creating awareness activities by organizing tasting events at common gatherings such as offices, residential parks & at “F & V Stores” along with promotion on social media & several other platforms.

Together with all the supply chain stakeholders, we have been developing agronomy and fruit quality management training as growing seedless Watermelon is little different than traditional seeded watermelons. Today, all partners ensure premium produce supply to the market, creating added value to entire value chain allowing fair return on investment to stakeholders.

Currently Syngenta is supporting links between the value chain players (Farmer – Fruit brokers – Whole sellers – Super markets) ensuring regular supply of fruits. Connections are established with major players like Reliance premium, Walmart, Namdhari fresh, Metro, Reliance Fresh, Big Bazaar, Ninjacart and many other local players. Spreading the message about -Let’s make your family happy with “HAPPY FAMILY” – seedless Watermelon!

For more information visit

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“Boosting the organic sector by integrating breeding into value chain partnerships” workshop

"Boosting the organic sector by integrating breeding into value chain partnerships" workshop

FiBL workshop “Boosting the organic sector by integrating breeding into value chain partnerships” focused yesterday morning (13/02/2020) on how to foster and finance the breeding and the selection of organic varieties. It was organised with the collaboration of Eurofresh Distribution magazine, OPTA, Cotton Accelerator and Econatura.

Still less than 30% of organic crops come from organic seed & plants in Europe (less than 10% worldwide). Major changes shall happen by 2036 to fulfill with the new EU regulation.

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Campaign to end the legal chaos at the European Patent Office

No Patents on Seeds! publishes new report and invites the public to a joint protest at the European Patent Office in Munich

The coalition No Patents on Seeds! published a new report on plant patents granted by the European Patent Office (EPO) in 2018 and at the beginning of 2019. Despite a prohibition on the granting of patents on conventional breeding, the EPO has nevertheless granted patents on melons, tomatoes, onions, lettuce, garden parsley and cucumber, all of which were produced without using genetic engineering.  At the same time, oppositions against patents on barley were rejected. Faced with these developments, around 30 organisations held a joint protest in front of the EPO on 27 March. This is the day on which the Administrative Council representing the 38 contracting states of the EPO met. The assembly was requested to take measures to ensure that prohibitions are effective.

It is especially difficult for the meeting that in June 2017, after public protests, the Administrative Council together with backup from EU institutions, already took a decision to prohibit patents on plants and animals that are not derived from techniques of genetic engineering. However, in December 2018, the Technical Board of the EPO decided that the decision of the Administrative Council would not be legally binding. Therefore, from beginning of 2019, much higher numbers of these patents could be granted.

Consequently, there is a legally chaotic situation at the EPO: the Administrative Council decision is neither legally enforceable nor sufficient. This situation is especially advantageous to large companies, such as Bayer (Monsanto), Syngenta and BASF, who are aiming to monopolise seeds and plants and thereby take control of basic resources for producing our daily food. Some of these companies are even demanding that patents that were revoked are now reinstated.

The call for public demonstration is supported by: Arbeitsgemeinschaft bäuerliche Landwirtschaft (AbL), Arche Noah, agu – Arbeitsgemeinschaft der Umweltbeauftragten der Gliedkirchen der Evangelischen Kirche in Deutschland, BUND Naturschutz in Bayern e.V., Bund für Umwelt und Naturschutz Deutschland (BUND), Bundesverband Deutscher Milchviehhalter, Campact!,  Die Freien Bäcker, EDL – Evangelischer Dienst auf dem Lande, FIAN, Gäa e.V.- Vereinigung ökologischer Landbau, Gen-ethisches Netzwerk,  Genussgemeinschaft Städter und Bauern e.V., Gesellschaft für ökologische Forschung, IG Nachbau – Gegen Nachbau-Gebühren, IG Saatgut, Katholische Landvolkbewegung Deutschland (KLB), Kein Patent auf Leben!, Keine Patente auf Saatgut!, Kultursaat e.V.,  Sambucus e.V., Verband Katholisches Landvolk (VKL), Plataforma Transgénicos Fora, ProSpecieRara, Save our Seeds!, Slow Food München, SwissAid, Umweltinstitut München and WeMove Europe.


Christoph Then, Spokesperson No Patents on Seeds!, Tel +49 (0) 151 54638040,

Johanna Eckhardt, Project coordination No Patents on Seeds!, Tel + 43 (0) 680 2126 343,


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Hazera plans to expand its activities on the Polish seeds market

Hazera plans to expand its activities on the Polish seeds market

Hazera Poland, a subsidiary of Hazera, part of Limagrain Group, a global leader in the seed industry, intends to extend the range of high-quality vegetable seeds offered to the Polish customers. A new business plan for operations in Poland includes strengthening Hazera’s collaboration within the Limagrain Group, an international  agri-business. Limagrain is the second largest company in the vegetables seed industry worldwide.

In view of its successful distribution of Vilmorin-Mikado products, Hazera Poland wishes to become the sole representative of all Limagrain vegetable seed companies in Poland.
Limagrain’s distribution channels in Poland, currently maintained by Hazera Poland and HM.Clause Polska, will now be concentrated under Hazera Poland. The leveraging of Hazera Poland’s infrastructure and its distribution capabilities offers a great opportunity to better support our customers with an expanded range of products dedicated for the Polish market.

“Thanks to the efforts of our local team, we have increased our revenue in Poland over the last years. However, we are convinced that Limagrain will gain a significant competitive advantage by reshaping its distribution model in Poland and having a wider range of products, probably one of the best ranges for the Polish market,” says Rémi Bastien, CEO of HM.Clause.

“Hazera Poland aims to become the 4th largest company in the Polish vegetable seeds market,” comments Rami Dar, CEO of Hazera. “We believe that Hazera Poland is perfectly positioned to offer Polish customers a broad and unmatched range of products with great market coverage and high level of support.”

This integration project is expected to be fully implemented by the end of 2019.

While focusing on growth, Hazera Poland’s priority is to secure the continuity of deliveries of products to the Polish customers.


Hazera is a leading company within the seed industry. Hazera stands for expertise, dedication, and support combined with decades of experience and advanced technology. The company is active in the breeding, production, and sale of a wide range of vegetable varieties and seeds all over the world.

The company’s head offices are located in Israel and the Netherlands and has branches in eleven countries. It boasts an extensive distribution network, reaching more than 100 additional markets. This global presence means that we are always close to our customers. This enables us to offer technical support and we can respond to local conditions by developing varieties that suit specific climates, growing conditions, and market requirements.

Hazera is part of the Limagrain Group, an international French agricultural cooperative. As an agricultural cooperative, Limagrain understands what our customers need. As a result, the cooperative has grown into the largest seed company in Europe, specialising in vegetable and agricultural seeds and cereal products. Limagrain’s vegetable seed division is the second largest vegetable seed company in the world.

For more information or questions please contact:

Hazera Poland
Anna Burzyk

Hazera Corporate:
Caroline Schonck

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Syngenta holds field day for North East African customers

Syngenta jordania

On 20-21 March, global biotech company Syngenta held a field day in its Jordan Valley R&D trialling station for its customers from North East Africa. The purpose of the event was to showcase the firm’s innovative range of over 100 vegetable varieties at different stages of development. The event was run by Syngenta’s leadership team in partnership with its local team in Jordan and Egypt. More than 50 distributors from 13 countries took part as well as over 150 growers,

The firm’s marketing representative, Amjad Joam said, “This demonstration day is the start of a journey which will help us capture opportunities and gain market share. Follow-ups are scheduled to take place to make sure that our varieties are performing in each local market and are what growers demand.”

Syngenta is a market leader in tomato (Jordan, Egypt) and watermelon (Iran, Saudi Arabia). It also produces cherry tomato seeds in Egypt.


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Syngenta Seed the top of the range selection in melons

In the watermelon category, particularly for seedless types, research is focusing on adjusting the sizes to obtain smaller fruit and on a definite improvement in eating quality.

The seed company presented its novelties for the European, African and Middle Eastern markets during a three-day technical session at Torre Pacheco.  

The 300 people attending the technical session at Torre Pacheco, the melon capital, who had come mainly from Europe but also from Central America, Mexico, Israel, Algeria and Egypt, showed definite interest in the 120 varieties being presented (80 melons and 40 watermelons). The Syngenta team was there to listen to them.

“We have had a lot of requests for melons with very different eating profiles, colours, shapes and tastes,” said the breeder Matthew Kinkade, Breeding Project Lead – Watermelon, who had come from the California office. The information Syngenta collects allows it to redirect its research according to all their needs and to offer varieties to suit each geographical area and type of market. For this reason, the group has a network of experimenters who conduct trials throughout the world.

Innovation along two lines

There are two main reasons for creating new varieties. “For a start, each year we improve pest and disease resistance, yields and post-harvest conservation, depending on local needs,” explained Philippe Chatin, the Marketing Manager for Europe, Africa and the Middle East. As well as this purely agricultural aspect there is innovation as such, which takes market developments, influenced by consumers and distributors, into account. This involves differentiation in terms of skin colour, flesh colour, shape and, most particularly, eating quality.

Fresh-cut watermelon leader

In the watermelon category, particularly for seedless types, research is focusing on adjusting the sizes to obtain smaller fruit and on a definite improvement in eating quality. Kasmira and Red Jasper are among Syngenta’s flagship varieties, as they have set a new benchmark for eating quality. Prestige, a small -sized fruit, is a major innovation in its segment because it keeps very well and tastes superb.

The multinational has also recently launched Crisp Delight, which is used for fresh-cut fruit and has made the group a leader in the segment, which is growing by 7% a year. “We have a unique research programme that aims to satisfy the entire value chain with a product that leaves little waste at the factory and sheds little liquid into the pack, while remaining juicy and well -coloured for consumers,” said Jérémie Chabanis, the Value Chain Strategic Partnership Lead. The red-fleshed variety is already on the market and a yellow-fleshed variety is under development to provide an alternative to pineapple or mango in fruit salads.

Repositioning Piel de Sapo melons

While the watermelon market is on top form, the melon market has seen a 30% drop in production over the past five years. To halt this trend, the sector needs to get moving. Syngenta is working on new sizes, flesh colours, skin colours and premium varieties, and even on different flavours, such as Gwanipa, a slightly tangy melon that the company launched a few years ago. Prominent among the 80 new varieties are Valerio, an Italian-American melon for open field crops; Gharam and Marques, two Galia-type varieties for which Syngenta has preferred to opt for a short-distance (domestic market) shelf life rather than lengthy conservation in order to prioritise the traditional Galia melon taste; Arpon and Tazha, two Charentais types that currently offer the best resistance to water soaking; and the Piel de Sapo types Armero, Velasco, Jimenado and Dominio, which have allowed Syngenta to return to the market as a specialist in this segment.

As regards future innovations, “they are still directed towards improving the flesh, between very juicy, firmer or less firm, and above all towards making the flavour more consistent over all the varieties throughout the season,” Jérémie Chabanis added. Consistent eating quality is the seed companies’ big challenge, to keep up the level of consumer satisfaction. A consumer who has been disappointed by a melon will turn away from this fruit and will take between 5 and 10 weeks to buy another.

Real synergies throughout the sector

The social environment is evolving fast and types of consumption are changing. Syngenta is highly committed to this, with the backing of sector buyers who are also familiar with the consumers. Syngenta presents varieties to the specialists during technical days, organises product tastings and in-store trials to test consumer reactions, and supports retailers with marketing and merchandising approaches to launch the products. All these actions generate real synergies to improve the entire sector and satisfy consumers.


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New platform for licensing of plant breeding traits



No doubt sparking renewed debate over intellectual property rights and plants, the International Licensing Platform (ILP) was launched on Friday. Members of the new association say it aims to improve global access to and use of plant breeding traits for vegetables.


According to Greenhouse Canada, the participating companies include Agrisemen, Bayer, Bejo, Enza, Holland-Select, Limagrain Vegetable Seeds, Limgroup, Pop Vriend, Rijk Zwaan, Syngenta and Takii. A report by VILT, the Flemish information center for agriculture and horticulture, said the ILP will hold 60% of the world market of vegetable seeds in its hands.


A press release published by Netherlands-based hybrid seed specialist Nunhems, a subsidiary of Bayer CropScience, said 11 companies from Switzerland, Germany, Japan, France and the Netherlands, worked together to establish the ILP “with an aim to provide plant breeders around the world with faster, more efficient and cost effective, guaranteed access to crucial plant breeding traits that are currently covered by patent claims by ILP member companies.


“The ILP provides a straightforward, easy way for vegetable breeders to license the traits they need at a fair and reasonable cost so they can bring new products to the market that meet demands from growers and consumers. The members of the ILP will make all of their patents related to vegetable breeding traits accessible to their fellow members under the conditions of the ILP,” it said.


Monsanto said it applauded the initiative but is not a member. “We believe both the ILP and our new licensing program enable a technology exchange that will foster agricultural collaboration and innovation thereby increasing the variety and quality of vegetable seed products available to growers,” said Marlin Edwards, chief technology officer at Seminis, a vegetable seeds subsidiary of the company.