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Focus on Russian food market at WorldFood Moscow this week

The Russian food market has recently undergone fundamental changes. Maintaining production volumes, expanding sales markets and improving competitiveness are currently key issues for the food industry.

The 25th edition of WorldFood Moscow, the international food exhibition, kicked off on Monday September 12 and runs till this Thursday September 15, at Moscow’s Expocentre.

This year, 1,500 Russian and international suppliers of food and drinks products from 63 countries are exhibiting in 12 different sectors: grocery, frozen food, confectionery, canned food, oils fats and sauces, dairy products, meat and poultry, drinks, fish and seafood, fruits and vegetables, tea and coffee and organic and health food.

Russian producers are occupying almost half of the exhibition space, while among the national stands the largest are those of Italy, Egypt, Iran, Morocco, South Korea, South Africa, and China, as well as newcomers Algeria, Jordan and Uzbekistan.

In a press release, organisers said each year, more than 30,000 visitors attend WorldFood Moscow, 50% with a view to finding goods and services for their business and 40% of whom are company directors and owners responsible for making purchasing decisions. Heads of state and relevant ministries see WorldFood Moscow as an important platform for expanding collaboration. To make the exhibition as effective as possible for exhibitors, the Retail Centre offers suppliers the opportunity to hold direct talks with representatives of retail chains.

The Russian food market has recently undergone fundamental changes. Maintaining production volumes, expanding sales markets and improving competitiveness are currently key issues for the food industry. What is the most effective way to react to these issues, how to adapt to recent changes, and what awaits food market players in the near future were among the topics being covered in Monday’s Central Panel Discussion ‘The Russian Food Market: the Outlook for 2017’.

On Tuesday, the Health Foods: Market Development Strategy and Creating a Consumer Culture conference will take place for the first time at WorldFood Moscow. On the same day, the Fresh Produce Category: A New Reality for Producers, Suppliers and Retail Chains conference will also take place and will provide a platform for discussing state support programmes for producers of fresh produce, the advantages of farmer cooperatives, new technologies and other issues.

On Wednesday, the business programme will end with the Suppliers and Retail Chains: Effective Cooperation conference, covering practical issues such as adapting to changes in the market, the Government’s position on collaborating with producers and trade operators, optimising processes and reducing risks in retail.

WorldFood Moscow will also play host to the annual independent Product of the year tasting contest. More than 500 products have been entered into the competition this year.
Winning products of the New Product Showcase competition, chosen via online voting on the exhibition website, will be displayed in the New Product Showcase during the exhibition.

For more information visit www.world-food.ru.