Posted on

Macfrut 2020, the Tropical Fruit Congress will be dedicated to avocados

Macfrut 2020, the Tropical Fruit Congress will be dedicated to avocados

The programme for the third edition of the Tropical Fruit Congress, the only event in Europe dedicated to exotic fruit, has been finalised: once again, it will be held during Macfrut, the international trade fair for the fresh produce industry, from 5 to 7 May 2020 at the Rimini Expo Centre, Italy 

Cesena, 26th February 2020 – A two-day event with more than ten international speakers and a single theme. These are the numbers of the third edition of the Tropical Fruit Congress, an international event to discuss exotic fruit, to be held during Macfrut on 6 and 7 May 2020. The star of the event will be a single fruit, namely avocado: in the last few years, avocado consumption has increased exponentially worldwide, especially in the EU. In fact, in the 2018-2019 season, avocado consumption in Europe increased by 19% over the previous season and by as much as 111% over 2013-2014, with an estimated total of 636,119 tonnes. In terms of sales volumes, the first consumer country in Europe is France, with 145,000 tonnes consumed, followed by the UK (105,633 tonnes), Germany (82,327 tonnes) and Spain (72,122 tonnes). Italy ranks sixth, with 22,340 tonnes, up 29% from 2017-2018 and up 248% from 2013-2014. However, in terms of per capita consumption, Denmark ranks first (2.69 kg), followed by Norway (non-EU country – 2.53 kg), the Netherlands (2.32 kg), France (2.16 kg) and Sweden (2.07 kg). (source: professional sources+Eurostat)

Data processed by CIRAD, based on EUROSTAT

The third edition of the Tropical Fruit Congress will be spread over two days. 

The first day will be Wednesday 6 May, from 2.30pm, with a session coordinated by Roberto Della Casa – Agroter/Bologna University, focusing on the avocado market in Europe. Daria Lodi of CSO Italy will explain consumption patterns in Europe; Thomas Padilla, Senior Director of Export Sales at Mission Produce, will focus on new countries that supply avocados to Europe, such as Peru, Colombia and Guatemala, and will explain how these supplies will help to meet the growing demand for consumption all year round; Said Bannany, Director of Total Exotics, instead, will talk about traditional supplier countries. These speeches will be followed by a round table on how to sell avocados in Europe, which will be attended by buyers and retailers who will share their direct experiences.

The second day will be Thursday 7 May, from 10am to 1.30pm, with a session coordinated by Pierre Escodo, Director of Eurofresh Distribution, focusing on production and post-harvest and what’s new in the sector. The speakers will provide an overview of the situation in several key countries in the sector: Michael Horney of Peruvian Agritrade will explain how the sector has evolved in Peru; Jorge Restrepo, Executive Director of Corpohass, will provide an overview of Colombia, while Andrea Passanisi of Sicilia Avocado will focus on avocado production in Italy. Speeches will also be given by Therese Bruwer of Westphalia, who will describe the various cultivars of each producer country, and Eelke Westra of Wageningen University who will present a research on improving avocado quality in the post-harvest phase. To conclude, a technical workshop on post-harvest innovations will be held, with the participation of major technological players.

Sponsorship: companies can be a sponsor at the Congress, in GOLD or SILVER mode. So far, the companies that have joined include Ziehl-Abegg, Aweta, TR Turoni, Spreafico, Felix-Instruments, Dole and Procomer – Essential Costa Rica.

Registration: registrations are now open and special rates are available until 31 March. For further information and to register online, please go to the “Register Now” section of the website www.tropicalfruitcongress.com 

For further information:

www.tropicalfruitcongress.com 

For the press:

Elena Vincenzi/Stefania Duminuco

International press office Macfrut c/o fruitecom – Tel. +39-059-7863894

Posted on

International Strawberry Symposium 2020: programme for the IX edition published

International Strawberry Symposium 2020: programme for the IX edition published

 

The event, held in Rimini from 2 to 6 May 2020, will tackle topics of interest to the entire strawberry supply chain, from research to industry and distribution.

The International Strawberry Symposium 2020 will feature over 300 scientific presentations (148 oral papers and 172 posters), a thousand or so industry professionals from all over the world, and a major novelty during the central day of Macfrut 2020, when the topic of nursery certification will be discussed for the first time. All this and much more awaits sector players and enthusiasts at ISS 2020 (the International Strawberry Symposium), to be held in Rimini from 2 to 6 May this year. 

The Symposium’s proceedings will be opened, at 18:30 hrs on Saturday 2 May, by the three academics who have worked together to draw up the programme: Bruno Mezzetti – Full Professor in Arboriculture at the Department of Agricultural, Food and Environmental Sciences, Università Politecnica delle Marche; Gianluca Baruzzi – CREA research scientist; and Maurizio Battino – Associate Professor of Biochemistry in the Department of Specialized Clinical Sciences, Faculty of Medicine, Università Politecnica delle Marche – with a presentation entitled “The Strawberry, from Past to Future”. This will be followed by a tribute to geneticist Chad Finn by Professors Aaron Liston and Antonio Fernandez-Salvador. 

The Symposium will really get into its swing on Sunday 3 May, with two plenary sessions, followed by papers subdivided into three main themes: genetic resources, cultivation systems and world output. Proceedings will continue on 4 and 5 May: topics will range from strawberry genetics and physiology to crop protection, to post-harvesting, the strawberry’s properties and its positive effects on human health, and consumers’ perceptions, through to the concluding speeches, scheduled for the afternoon of Tuesday 5 May. 

“Four years after the previous Symposium,” Professor Mezzetti comments, “now is the right to time to hold a new international meeting about the strawberry. In fact, the figures tell us that the market’s interest in berries in general, and strawberries in particular, is growing strongly. In the last few years we have seen an annual increase of about 8-10% in worldwide and European demand for berries, with strawberries accounting for between 50 and 60% of the category. In view of this context, we are faced with a series of issues to be considered, linked first and foremost to the need for year-round availability of strawberries. So during the Symposium 2020 we will be discussing production techniques in all locations (field, soilless, northern and southern hemispheres) and also be explaining all the latest new developments originating from genomics and biotechnologies. There will be papers, too, on new crop protection techniques, such as the use of ultraviolet radiation to control fungi and parasites.”

“There will be a vast number of new ideas,” Dr Baruzzi confirms, “because in a four-year period the international world of research always comes up with various innovations. We have already received more than 300 scientific contributions for presentation at the Symposium, with important new developments for the strawberry industry. A total of almost 150 oral papers will be presented during the congress. What’s more, during the fourth and final day, which will also be the middle day of the Macfrut Exhibition, we will be provided with a specific hall within the show for the Symposium, with a pomological exhibition and a number of events, including one focusing on the nursery certification of strawberry plants, an area, moreover, where Italy is playing a very important role.”

“Nowadays, everyone in the strawberry sector, and in the fruit and vegetable industry in general,” Prof. Battino comments, “is faced with consumers who are paying increasing attention not only to the fruit’s appearance but also to its price and its health characteristics. Today, consumers also expect that specific fruit to be good for their health. We will be discussing all these issues at the Symposium 2020, thanks to inputs from academics and experts from right around the world.”

To view the full programme of the Symposium: https://www.iss2020.com/program-3/

Full profiles of the various speakers and further information can be found on the Symposium website at: https://www.iss2020.com

The event is organised by Università Politecnica delle Marche and the Italian Consiglio per la ricerca e l’economia agraria (Council for Agricultural Research and Economics – CREA), in association with the International Society for Horticultural Science (ISHS). Registration to attend the event is still open online at the following link: https://www.iss2020.com/registration/  

Tour:

Pre-tour | 30 April – 02 May: https://www.iss2020.com/event/pre-tour-30-april-2-may-2020/

Post-tour | 7 – 8 May: https://www.iss2020.com/event/post-tour-7-8-may-2020/

Social Media:

https://www.facebook.com/ISS.RIMINI2020/

https://twitter.com/IssRimini2020

https://www.instagram.com/iss.rimini2020/

https://www.linkedin.com/company/iss-rimini2020/

 

Michela Dongi and Jessica Sabatini

ISS 2020 Press Office c/o fruitecom

Email: michela.dongi@fruitecom.it | jessica.sabatini@fruitecom.it 

Tel: +39 059 7863894 | +39 348-4074079

 

Posted on

Macfrut 2020: Central Asia and Africa in the spotlight

Macfrut 2020: Central Asia and Africa in the spotlight

From October to December, more than 10 international missions took place in Asia and Africa to promote the 37th edition of Macfrut, the international trade fair for the fresh produce industry, which will be held May 5-7 (2020) in Rimini, Italy. This year, it will also host the Spices & Herbs Global Expo, the first exhibition in Europe dedicated to the world of spices and officinal herbs. The outcome of this first series of promotional tours turned out to be highly satisfying – for the first time, the participation of a group of exhibitors from Central Asia was confirmed, including companies from Uzbekistan, Kazakhstan, Tajikistan, Turkmenistan and Kyrgyzstan. As for the Caucasus region, there will be collective stands for Georgia and Azerbaijan, while Mali and Cameroon will be present for the first time in the African Pavilion.

Posted on

The development of African agriculture in the spotlight at Macfrut

The development of African agriculture in the spotlight at Macfrut

At the meeting about Italian-African partnerships, case histories and projects of the Democratic Republic of Congo, Ethiopia, Somalia, Mozambique and Angola.

“Italy-Africa: a Renewed Partnership for Horticultural and Agro-Industrial Development”. This was the theme of the round table held at Macfrut in Rimini, which brought together ministers and representatives of the African agricultural sector and Italian institutions involved in African cooperation and development.

Emanuela Del Re, Italy’s Deputy Minister of Foreign Affairs and International Cooperation, made an introductory address, highlighting Italy’s efforts to develop the skills of local workers through training (the only effective way of reducing the scourge of unemployment) and technology, and by introducing food safety criteria and transferring models for interconnecting agricultural supply chains. The potential advantages of the Italy-Africa partnership meet the need to address the continent’s growing population, which is expected to reach 4.7 billion by the end of the century. Huge expanses of arable land have not yet been exploited, so much so that only 30% are used: infrastructures need to be enhanced and new technologies and skills must be implemented, so that Africa can first meet its food demand and then supply other markets. As a leading country in the agro-industrial sector, Italy is the ideal partner in this process.

Thsibangu Kalala, Minister of Agriculture of the Democratic Republic of Congo, is aware of this and introduced the opening session entitled “Agriculture in Africa: Needs and Opportunities, Voices from the Continent”. ‘Agriculture has become a priority for the Congo,’ the Minister said. ‘We realised that the investments made in the mining sector did not bring the desired results and poverty is still widespread. Agriculture must be developed: we intend to support the credit system for the benefit of small and medium-sized businesses by investing resources from the mining sector in this sector, and by setting up a dedicated National Fund and introducing measures based on the European CAP model.’

A speech followed by Sani redi Ahmed, Ethiopia’s Deputy Minister of Agriculture. ‘In Ethiopia, agriculture is of paramount importance and accounts for 35% of the national GDP, but there is still huge potential for development. Our goal is to increase productivity in terms of quality by focusing on new technologies. This goal can be achieved by working in partnerships with leading-edge countries such as Italy, focusing on the context with a targeted and inclusive approach in order to improve productivity, trade and food safety, while reducing youth and female unemployment and, in doing so, poverty.’ It is a matter of incorporating specific and direct guidelines, aimed at defining an ambitious growth plan, which also includes creating agro-industrial parks. ‘With its 74 million hectares of arable land, Ethiopia has tremendous growth potential. We must be able to pursue an effective policy: the goal is to make Ethiopia become the cornerstone of industrialisation by 2025,’ stated Teka Gebreyesus Entehabu, Ethiophia’s Deputy Minister of Trade and Industry.

In Somalia, agriculture accounts for 70% of the national GDP and for 90% of exports. Today, local producers are increasingly inclined to invest in new technologies. ‘We are aware of the challenges posed by climate change that we will have to face in the near future and we are already taking measures to address them,’ said Ismail Dirie Gamadid, Somalia’s Minister of Agriculture.

Opportunities also abound for Mozambique, represented at the meeting by the Secretary General of the Ministry of Agriculture, Victor Domingos Canhemba Jr.: at present, only 15% of the 36 million hectares of arable land are used and biodiversity is potentially very high due to the physical conformation of the country, which is strategically located in terms of trade routes, also thanks to the presence of the port of Nacala, the third deepest port in East Africa. ‘This series of distinctive features makes Mozambique a particularly interesting country for potential partnerships.’

Finally, António Sozinho, Director General of Angola’s Ministry of Agriculture, took the floor. Angola is a country that has been committed to investing in agriculture since the oil crisis that severely affected its economy. ‘Today, our policy is driven by the desire to diversify in order to no longer depend on a single sector. In 2013, the Ministry of Finance announced that it would provide incentives to invest in agriculture, but issues related to the global crude oil economy and domestic policy issues have slowed down their implementation. We are now ready to start over in an effort to attract new investors who can make the most of our potential. The country is gradually resuming exports of its main products such as mangoes, bananas and pineapples, but there is still much to be done. Just think that only 5 out of 35 million hectares of arable land are cultivated.’ He then concluded, ‘Our priorities are investing in local and sustainable production as well as in technologies and new irrigation systems.’

 

Posted on

The European “Made in Nature” project brings Italian organic Kiwifruit to Germany

The European “Made in Nature” project brings Italian organic Kiwifruit to Germany

The activities of Made in Nature – Discover the principles of European organic farming, the CSO Italy project funded by the EU, have kicked off in Germany.

After being officially launched at Fruit Logistica, Italian organic produce has now arrived in Germany and will be the focus of many activities planned as part of the 3-year European project Made in Nature – Discover the principles of European organic farming implemented by CSO Italy. During the first in-store event, the spotlight was on Italian organic kiwifruit, produced by Brio S.p.A., a supporting partner of the project. For a week, dedicated island stands with information material were set up at 140 retail outlets owned by Tegut – one of Germany’s leading and largest supermarket chains and a pioneer in the field of organic and natural food since the 1980s – for German customers and consumers.

Italian organic kiwifruit is well-known and appreciated across Europe for its certified production methods, for its cultivation in the most suitable production areas, which are regarded worldwide as key areas in the northern hemisphere, and for the undisputed expertise of Italian producers.

There are two popular varieties of organic kiwifruit: green-flesh kiwifruit, which has an acidic taste and soft texture, rich in fibre and vitamin C, and yellow kiwifruit, which is sweet and aromatic with a tropical taste.

Italian organic green kiwifruit is produced between November and June. Yellow kiwifruit is produced from November to March.

The promotion of “Made in Nature” in Germany is part of the many trade and B2B activities planned for the project that is aimed at promoting the values and culture of Italian organic fruit and vegetables and is targeted to consumers and sector professionals in Italy, France and Germany, which will continue in the next few months with communication and social activities, promotions at retail outlets and participation in trade fairs, including the upcoming Macfrut in Rimini.

Posted on

Increase in foreign visitors at Macfrut 2018

The 35th edition of Macfrut was an extraordinary occasion, with attendance at the three-day event up 15% to 43,000, 25% of whom came from abroad. Within the expo, the Tropical Fruit Congress was held for the first time, gathering 300 professionals from the global mango and avocado supply chains. Renzo Piraccini, president of Macfrut, said, “This year we hosted a trade fair that generates business not only during this event but also throughout the year.”

Macfrut was also a great opportunity for Colombia. Adriana Senior Mojica, president of CCI Colombia, said, “Colombia had 25 companies at the event producing tropical fruits of great interest to Italy and the world. At Macfrut 2018, we managed to attract new customers not only from Europe but also from China, Abu Dhabi and South Korea.” Great enthusiasm was also expressed by the delegation from Uzbekistan, represented by Ulugbek Bekchanov: “This was our second year in a row at Macfrut. This year we decided to set up a collective stand so that three companies could exhibit their fresh and dried fruits. Professionals from all over the world, especially from Eastern European countries, Asia, the Persian Gulf and our long-term customers from Russia showed interest in our products Therefore, it was a very fruitful trade fair for us, certainly the best one this year.’

The next edition of Macfrut will be held from 8 to 10 May 2019 at the Rimini Expo Centre.

Posted on

Tropical Fruit Congress, the point on world and European production of mango and avocado

Tropical Fruit Congress

The Tropical Fruit Congress, held on 11th-12th May within the Macfrut fair in Rimini, was a sell-out. This first edition was dedicated to mango and avocado with speakers from across the world discussing production, trade and consumption trends. The first day focused on marketing and quality, while  the second day, coordinated by  the journalist Pierre Escodo, turned the spotlight on production.

Daniel José Bustamante Canny, president of ProHass Peru outlined how this variety is produced in Peru and other South American producing countries. “Chile is the oldest producer in South America, while Peru is the number-one exporter to European markets. Colombia is the real rising star and has been growing very fast in the past few years. It is the only country that can guarantee supply all year round.”

The Hass variety has conquered Europe and is the most cultivated in South America. According to AMAP data, in 2018 Peru expects to produce over 300 thousand tons of Hass avocado on an area of ​​almost 30,000 hectares. Chile, the second largest supplier of avocados to European markets, has an area of ​​23,500 hectares and produces 225,000 tons of Hass. In third place comes Colombia, with about 80,000 tons from 15,000 hectares. Now the sixth largest exporter to Europe, Colombia has seen exports to the continent increase by over 55% between 2016 and 2017 with a further rise of 33% forecast in 2018.

Outside South America, Europe also has a growing ​​avocado production area. Spain is now the world’s seventh highest producing country, with an area of ​​about 10,000 hectares and a yield of about 6,000 tons per hectare (12% of which is in the Canary Islands). Spanish avocado is entirely sold on the domestic market. Enrique Colilles, general manager of the Spanish company Trops, considered the situation in Europe regarding production, trade and consumption of both avocados and mangoes. “The avocado market is experiencing great growth in consumption in most EU countries, with an average annual per capita of 1 kg (2.5 kg in Scandinavia),” said Colilles. Between 2015 and 2017, European consumption recorded an annual growth of 20% and still has a lot of remaining potential. The industry is now focused on selling the fruit at the perfect degree of ripeness as the consumer is still not able to recognise when this fruit is ripe.” Italy has also started producing avocados, mainly in Sicily, with about 260 hectares on mainly abandoned or exhausted lands that have been reclaimed and converted to the production of this type of fruit.

Posted on

A large number of international participants at Macfrut 2018

MF18_InternationalVisitors

One in four exhibitors will be from abroad, exceeding the target of 1,500 buyers, with the presence of the world’s leading retail chains and European importers of tropical fruits. The result will be an increasingly international Macfrut 2018 (Rimini, 9-11 May).

Many new countries will be present, including several new entries from Africa: in addition to Sudan, Ethiopia, Uganda, Tunisia and Egypt, which have confirmed their participation again this year, Tanzania, Zambia and Mozambique will make their debut at Macfrut; from South and Central America there will be representatives of the Dominican Republic, Costa Rica, Peru and Colombia – this year’s Partner Country – and China will be present with about 20 companies.

One of the highlights will be the presence of the world’s leading distribution chains, such as Rewe (from Germany), Edeka, Spar (from Austria), Jerónimo Martins (from Portugal), Biedronka (from Poland), Carrefour Romania, Lulu Hypermarket from the UAE, and many other chains.

Finally, exhibitors will have the opportunity to interact and meet more than 1,500 global buyers through the B2B platform made available to them. Buyers, opinion leaders and decision makers will also be present, in particular from China, Eastern Europe, India and Russia. Thanks to the first edition of the Tropical Fruit Congress, Macfrut will also be attended by major importers of tropical fruits from Belgium, the Netherlands, Germany and the UK and by the managers of leading distribution chains in Italy.

The support of ICE-Agenzia for promotion abroad and the internationalisation of Italian companies and the support of the Emilia-Romagna Regional Administration, aimed in particular at incoming Chinese buyers, played an essential role in the internationalisation process.

For further information, please visit: www.macfrut.com

Posted on

At Macfrut the spotlight is on strawberries

The symbol of rebirth of the Italian fresh produce industry and representative fruit of spring will be the star of the "Strawberry Days"

The symbol of rebirth of the Italian fresh produce industry and representative fruit of spring will be the star of the “Strawberry Days”, a series of initiatives to be held from 7 to 13 May in holiday resorts in the Romagna Riviera in conjunction with the international fruit and vegetable trade fair

With 150,000 tonnes produced every year, strawberries have become the symbol of rebirth of the Italian fruit and vegetable industry, of the Romagna region and of its agricultural tradition, as well as the fruit that represents the hospitality of Romagna’s tourist resorts. This is why Macfrut, which this year will be held in the spring from 10 to 12 May in Rimini, in conjunction with the start of the tourist season, has dedicated a special initiative to this fruit called “Strawberry Days”: a fringe event including initiatives, tasting sessions, exhibitions, promotions and a music contest dedicated to strawberries, to be held between Cesena and Rimini from 7 to 13 May. The whole initiative will be accompanied by music, with two tribute evenings to celebrate the 50th anniversary of the legendary Beatles song Strawberry Fields Forever, during which the best Italian Beatles Bands will perform, with themed merchandising, vinyl records and vintage items.
In Italy, strawberry production is concentrated in specific regions such as Basilicata, Campania, Emilia-Romagna, Veneto and Piedmont. With its unique geographical characteristics, Italy can now produce strawberries in several months of the year – grown in Sicily and in other areas in the south of Italy starting from January – up to full production in May. In Emilia-Romagna, but not only, strawberries are grown using integrated production techniques, with low environmental impact and always more frequently with organic farming. Basilicata, the main strawberry-growing region in Italy, will be the Partner Region of Macfrut 2017 and, for the occasion, will organise a tour that will offer participants the opportunity to visit some of the most dynamic fruit and vegetable producers in the Metapontino area, as well as Matera, the European Capital of Culture 2019. 

“Strawberry Days is the result of a team effort, created in a short time by bringing together public and private parties, merging agricultural and tourism aspects”, says Renzo Piraccini, President of Cesena Fiera. “We have chosen strawberries for several reasons: it is the symbolic fruit of the 2017 edition of Macfrut and, in 2020, Rimini will host a major international strawberry symposium that is expected to attract 1,000 researchers from all over the world. Strawberries also symbolise the revival of fruit and vegetables, previously in decline but now intensively produced by investing in high quality”.  
The “Strawberry Days” initiative has been created with the aim to combine tourism, territory and agriculture with entertainment, vacation and well-being, and strawberries, which more than any other fruit recall an image of freshness and of spring awakening, are the ideal ingredients to create this bond. Exhibitions, events, tasting sessions and promotions in more than 100 major retail outlets will be organised in many tourist resorts in Romagna. The whole initiative will also be filled with music, with various tributes to the Beatles, the historic English band that, 50 years ago, issued the legendary song “Strawberry Fields Forever”, which will serve as the soundtrack to the event.
“Promoting a territory is worthwhile if done in an integrated manner and connecting different sectors: tourism, food and wine, agriculture,” says Simona Caselli, Councillor for Agriculture of the Emilia-Romagna Regional Administration. “Macfrut is not only a trade fair, but also a platform for promoting healthy lifestyles. Strawberry Days goes in this direction, especially in a tourism-friendly city like Rimini. There is a growing interest in fruit and vegetables, also thanks to the great attention to healthy eating: now is the ideal time to promote the sector. Our producers have invested in quality and are focusing on internationalisation: the results are there for all to see.” 
Our hope is that the Strawberry Days initiative will contribute to promoting this wholesome fruit with excellent organoleptic qualities, as well as the land that produces it. Strawberry Days is created by Macfrut in collaboration with the Emilia-Romagna Regional Administration, APT Servizi Emilia Romagna, under the patronage of the Municipalities of Cesena and Rimini and with the participation of seven sponsor companies: Almaverde Bio, Bestack, CPR System, Infia, Coop Sole, Solarelli and Valfrutta.

For further information, please visit: www.macfrut.com 

Posted on

Macfrut launches fresh programme for 2017

The 2016 edition of Macfrut ended with remarkable record numbers, cementing the Italian show as an international produce showcase. Macfrut organiser Cesena Fiera is launching a fresh programme for 2017.

Cesena Fiera celebrated Macfrut in September in Rimini with more than 38,000 participants, 9% more than in 2015, and 30% from abroad.

Macfrut president Renzo Piraccini said the 2016 edition saw a significant number of professional visitors from Eastern Europe, Central and South America and Africa.

As the organiser of this international fruit and vegetable sector trade fair, Cesena Fiera is already preparing the 2017 edition, to be held May 10-12 at the Rimini Expo Centre with a focus on building business relationships and international trade.

The fair will have a re-branded, fresh agenda in 2017:

– The strawberry is taking centre stage at Macfrut 2017 as the symbol of the trade show and the emblem of “Strawberry Days”, a series of activities on the theme of strawberries organised in partnership with leading Italian strawberry producers.

– Macfrut welcomes Basilicata, the main strawberry production area in Italy, as a regional partner of the show.

– China sponsors the fair as a country partner. The Asian giant, today a key overseas market for Italian kiwifruit and a major buyer of technology, is projected to become an increasingly strategic market for Italian and European fresh produce.

– Macfrut Bio makes its debut in 2017 with a focus on organic produce and export opportunities to northern European markets.

– Macfrut Gourmet will be an area of the trade show dedicated to artisan fresh produce growers and processors supplying the highest quality products to retailers and specialised shops.

– “Macfrut in the field” brings visitors from the pavilions to some specific test fields on the day before the trade show starts (9 May). This new addition to the programme will showcase the latest technology in a series of field demonstrations.

Green Export: exporting 100% Italian products

Green Export is an Italian company that exports fresh fruit and vegetables. Its products are mainly from the south of Italy, such as grapes, early peaches and nectarines, and it is developing vegetables such as parsley, dill, spring onions and horseradish.

Green Export’s products go directly to the customer at the greatest speed, with Scandinavia and Switzerland the company’s core markets.

Sales manager Jan Schmidt highlighted that the company’s product portfolio mix is 10% organic and 90% conventional. “The organic section has been getting very strong recently, so we expect to raise our rates next year,” Schmidt said.

Global procurement at Macfrut

The Spanish company Fruit Outsourcing Procurement exhibited its comprehensive services at Macfrut, proposing them for big fresh fruit and vegetable producers in the Southern Hemisphere and Europe. Currently, the company is presenting the Arguta kiwi, a small kiwi weighing 125g with a soft, fine skin and sweeter taste.

Although it is still being introduced, it promises to be a great sensation in 2017, since production will increase by 60% in both Italy and Portugal, where it is already on trial.

“These are products that began production three years ago. The company sells in Spain, Portugal, France and the Middle East,” said Pablo Beneite, an independent agent and manager of Fruit Outsourcing Procurement.

Government of San Juan fosters investment in fresh produce

The Argentine Ministry of Production and Economic Development strongly backs fruit and vegetable development in the province of San Juan. This province’s fruit and vegetable production is growing year by year for both fresh consumption or processed.

The need to add value to local fruit production, fostered by the availability of high-quality raw material, a qualified workforce, the availability of soil with exceptional properties, all make the province of San Juan a land of investment opportunities.

“With ideal agro-ecological conditions in the province, we are working to position ourselves as leaders in grapes. Moreover, San Juan is an excellent exporter of white garlic, onions and squash.” said Marisa Fernández, subdirector of the Investment Agency.

Municipality of Villa Regina opens to the world market

The Municipality of Villa Regina belongs to the province of Rio Negro in Patagonia, Argentina. The most significant economy of the city and the region is based on growing fruit trees, with apple and pear trees among the most important.

Villa Regina’s iconic fruit is the Williams pear and all varieties of apple. There are a total of approximately 8,000 ha with an export level of 80% for processed pears and 60% for apples.

Its main market is Europe, with Italy and Rotterdam the main distribution and consumption centres.

“The remaining percentage is for national consumption, much of it for industry, canning and making concentrated juice,” said Villa Regina’s Daniel Fioretti.