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The 36th edition of Macfrut has officially begun

The 36th edition of Macfrut has officially begun

Rimini, 8 May 2019 – The 36th edition of Macfrut, the international trade fair for the fruit and vegetable sector, kicked off today at the Rimini Expo Centre, where it will be held until 10 May. Emanuela Del Re, Italy’s Deputy Minister of Foreign Affairs and International Cooperation, Simona Caselli, Councillor for Agriculture of the Emilia-Romagna Region, Roberto Luongo, Director General of the ICE – Italian Trade Agency, and Thsibangu Kalala, Minister of Agriculture of the Democratic Republic of Congo, took part in the ribbon-cutting ceremony.

As Renzo Piraccini, President of Macfrut, pointed out, ‘In the last editions of Macfrut, the number of exhibitors and visitors has doubled, as well as its turnover, thus bringing together the entire fruit and vegetable sector at this trade fair.’ After welcoming the many states of Sub-Saharan Africa, the International Partner of this edition, and Piedmont, the Partner Region, he also thanked the ICE – Italian Trade Agency for its continuous support throughout the internationalisation process.

Italy’s Deputy Minister of Foreign Affairs and International Cooperation, Emanuela Del Re, stated: ‘Promoting technological innovation, which is what Macfrut does by building bridges between Italian and foreign entrepreneurs involves not only increasing trade exchanges and the GDP but also caring about the future of our planet. Agricultural innovation means fighting child hunger and malnutrition, producing in a sustainable way to reduce the effects of climate change on the agricultural industry, creating employment and development opportunities even in the most disadvantaged communities by sharing technological know-how with them.’

Thsibangu Kalala, Minister of Agriculture of the Democratic Republic of Congo, spoke on behalf of the various African states participating in Macfrut: ‘We will invest in agriculture to create jobs and this is why I am here, to encourage sector professionals to seize the investment opportunities that our country has to offer, which will be of benefit to both.’

The world’s languages at Macfrut

Fifty foreign countries are present with their own stands or delegations, with 25% of exhibitors from abroad. This year’s big novelty is a hall entirely dedicated to Africa: in fact, the Sub-Saharan region is the international partner of this edition of Macfrut. This area currently hosts 200 companies from 14 African states: Angola, Benin, Congo, Ethiopia, Ghana, Kenya, Mozambique, Namibia, Senegal, Somalia, Sudan, Uganda, Tanzania and Zambia.

Many international authorities attended the first day of the trade fair: Thsibangu Kalala, Minister of Agriculture of the Democratic Republic of Congo, Cherif Omari, Algeria’s Minister of Agriculture, Ismail Dirie Gamadid, Puntland’s Minister for Environment (Somalia), and Denis Lichi, Paraguay’s Minister of Agriculture.

The deputy ministers of Ethiopia, Sani Redi Ahmed Vice (Agriculture) and Take Gebdeysus (Industry and Trade), Guinea’s Special Councillor for Agriculture Mohamed Kagnassy, Victor Domingos Canhemba of Mozambique’s Ministry of Agriculture, Adolfo Bonilla Gomez of Mexico’s Ministry of Agriculture, and Maciste Diaz Abad from Peru were also present.

Focusing on innovation

This year’s edition will include many new features, in particular three “dynamic areas” set up in the exhibition halls, showcasing system innovation. For example, the Greenhouse Technology Village, an area dedicated to greenhouse horticulture innovation, hosting manufacturers of technologies, materials and technical equipment, seed companies and specialist nurserymen; AcquaCampus, a 640-square metre demonstration field dedicated to saving water for agricultural use, with a view to tackling a broader, more innovative theme such as fertigation, as well as climate control for crops, sensors and the use of big data, covering all possible improvements in field management: more technology, lower costs and higher production yields; and Macfrut in the Field, a large area set up in the halls of the exhibition centre featuring a real test field to see the most innovative agricultural machinery in action.

On this opening day, the Macfrut Innovation Award ceremony was also held, which rewards cutting-edge solutions in terms of product functionality, use, technical design, environmental impact, quality and safety.

 

 

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Macfrut 2019, Italy looks abroad

Macfrut 2019, Italy looks abroad

More than 1,500 buyers invited from all over the world and an online platform to facilitate meeting opportunities between demand and supply: in Rimini, from 8 to 10 May, fresh produce industry becomes international

Cesena, 10 April 2019 – A month before the 36th edition of Macfrut, the international trade fair for the fruit and vegetable industry scheduled in Rimini from 8 to 10 May, figures are growing: 8 pavilions, over 1,100 exhibitors, 25% of which from abroad, 1,500 buyers invited from all over the world, and about sixty events including summits, business meetings and conventions, proving that this fair is also rich in content.

The key point of the trade show, which has been investing in this aim for years, is internationalization. “Italian fruit and vegetable industry is too dependent on the internal market, meaning European market, because selling in Germany or in the Netherlands no longer means exporting” – says Renzo Piraccini, President of Macfrut. “I believe that, at least for the products that allow it, future means widening the target markets. One of the most interesting ones is the area of the Persian Gulf, which today represents less than 2% of the export of fresh Italian fruit and vegetables and which I think is worth much more”- he concludes.

Therefore, the central topic for the growth of the Italian fruit and vegetable industry is the development of the international market. And here Macfrut plays a key role, in its strong commitment to internationalization: the promotional tour of the 2019 edition saw around thirty presentation missions around the world, foreign exhibitors present in Rimini will be 25%, including a remarkable pavilion entirely dedicated to Africa. There will be 200 companies from 14 countries: Angola, Benin, Congo, Ethiopia, Ghana, Kenya, Mozambique, Namibia, Senegal, Somalia, Sudan, Uganda, Tanzania, Zambia. Among the innovations on the international level, we point out the first presence of Cuba with 5 companies, Proecuador with 8 large companies, the Mexican state of Zacatecas with 6 companies.

Thanks to the tested synergy with ICE Agency, 1500 buyers have been invited from all over the world (only five years ago they were 250), with important confirmations from Eastern Europe, the Persian Gulf (Emirates, Bahrain, Qatar), India and Southeast Asia. Buyers who have registered for Macfrut will be able to take advantage of an important opportunity, “Macfrut Hosted Buyers Program”: from the first week of April the B2B platform is open, an online system in which each operator can set appointments with exhibitors in order to create his/her own customized agenda. The organizers will then send the final agenda in the first few days of May, after which each registered operator can print his/her ticket, schedule and agenda. In addition to the benefits related to the customized organization of the visit to Macfrut and the possibility of being hosted, buyers participating in the program will have access to the VIP Business Lounge, a reserved area set up in Rimini Fiera pavilions in which they will be able to enjoy free Wi-Fi, interpreting, wardrobe and other services.

 

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Macfrut launches fresh programme for 2017

The 2016 edition of Macfrut ended with remarkable record numbers, cementing the Italian show as an international produce showcase. Macfrut organiser Cesena Fiera is launching a fresh programme for 2017.

Cesena Fiera celebrated Macfrut in September in Rimini with more than 38,000 participants, 9% more than in 2015, and 30% from abroad.

Macfrut president Renzo Piraccini said the 2016 edition saw a significant number of professional visitors from Eastern Europe, Central and South America and Africa.

As the organiser of this international fruit and vegetable sector trade fair, Cesena Fiera is already preparing the 2017 edition, to be held May 10-12 at the Rimini Expo Centre with a focus on building business relationships and international trade.

The fair will have a re-branded, fresh agenda in 2017:

– The strawberry is taking centre stage at Macfrut 2017 as the symbol of the trade show and the emblem of “Strawberry Days”, a series of activities on the theme of strawberries organised in partnership with leading Italian strawberry producers.

– Macfrut welcomes Basilicata, the main strawberry production area in Italy, as a regional partner of the show.

– China sponsors the fair as a country partner. The Asian giant, today a key overseas market for Italian kiwifruit and a major buyer of technology, is projected to become an increasingly strategic market for Italian and European fresh produce.

– Macfrut Bio makes its debut in 2017 with a focus on organic produce and export opportunities to northern European markets.

– Macfrut Gourmet will be an area of the trade show dedicated to artisan fresh produce growers and processors supplying the highest quality products to retailers and specialised shops.

– “Macfrut in the field” brings visitors from the pavilions to some specific test fields on the day before the trade show starts (9 May). This new addition to the programme will showcase the latest technology in a series of field demonstrations.

Green Export: exporting 100% Italian products

Green Export is an Italian company that exports fresh fruit and vegetables. Its products are mainly from the south of Italy, such as grapes, early peaches and nectarines, and it is developing vegetables such as parsley, dill, spring onions and horseradish.

Green Export’s products go directly to the customer at the greatest speed, with Scandinavia and Switzerland the company’s core markets.

Sales manager Jan Schmidt highlighted that the company’s product portfolio mix is 10% organic and 90% conventional. “The organic section has been getting very strong recently, so we expect to raise our rates next year,” Schmidt said.

Global procurement at Macfrut

The Spanish company Fruit Outsourcing Procurement exhibited its comprehensive services at Macfrut, proposing them for big fresh fruit and vegetable producers in the Southern Hemisphere and Europe. Currently, the company is presenting the Arguta kiwi, a small kiwi weighing 125g with a soft, fine skin and sweeter taste.

Although it is still being introduced, it promises to be a great sensation in 2017, since production will increase by 60% in both Italy and Portugal, where it is already on trial.

“These are products that began production three years ago. The company sells in Spain, Portugal, France and the Middle East,” said Pablo Beneite, an independent agent and manager of Fruit Outsourcing Procurement.

Government of San Juan fosters investment in fresh produce

The Argentine Ministry of Production and Economic Development strongly backs fruit and vegetable development in the province of San Juan. This province’s fruit and vegetable production is growing year by year for both fresh consumption or processed.

The need to add value to local fruit production, fostered by the availability of high-quality raw material, a qualified workforce, the availability of soil with exceptional properties, all make the province of San Juan a land of investment opportunities.

“With ideal agro-ecological conditions in the province, we are working to position ourselves as leaders in grapes. Moreover, San Juan is an excellent exporter of white garlic, onions and squash.” said Marisa Fernández, subdirector of the Investment Agency.

Municipality of Villa Regina opens to the world market

The Municipality of Villa Regina belongs to the province of Rio Negro in Patagonia, Argentina. The most significant economy of the city and the region is based on growing fruit trees, with apple and pear trees among the most important.

Villa Regina’s iconic fruit is the Williams pear and all varieties of apple. There are a total of approximately 8,000 ha with an export level of 80% for processed pears and 60% for apples.

Its main market is Europe, with Italy and Rotterdam the main distribution and consumption centres.

“The remaining percentage is for national consumption, much of it for industry, canning and making concentrated juice,” said Villa Regina’s Daniel Fioretti.

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Macfrut 3.2 set for its debut in Cesena, Italy, September 23-25

The extensive programme of events is now ready for the Macfrut exhibition to be held at  the Rimini Expo Centre from 23 to 25 September

It’s just a few weeks before the start of Macfrut , the Italian trade show for the fruit and vegetable sector.

Being held at the Rimini Expo Centre in Cesena from September 23-25, this event boasts new exhibition premises, more companies attending, an international preview focused on the retail sector and the markets, a wide-ranging offer of initiatives dedicated to innovation and internationalisation, and a new promotional venue for businesses.

A preview of the exhibition will take place on September 22 at Cesena Fiera: the Macfrut Forum, a conference entirely dedicated to the retail sector and the markets, which will comprise three sessions including several meetings with opinion leaders and key players in the sector, who will introduce current topics of interest, trends and major challenges faced by the supply chain.

After 23 September, Macfrut will move to Rimini Fiera, at a new exhibition centre with 6 halls and 11 exhibition areas. The new location will facilitate connections thanks to the presence, at the premises, of a station on the Milan to Bari railway line (Trenitalia Frecce trains). It will create new synergies thanks to Flora Trade, the international trade fair dedicated to horticulture, which will be held at the same time. 

The three-day event will bring together major players of the supply chain, offering a comprehensive overview of the international fruit and vegetable market, with a full calendar of events including conferences, workshops and technical seminars to address the key trends of the supply chain.

As part of the event, the Macfrut Innovation Award will also be awarded by a panel of experts to the major technological innovations in terms of environmental and economic sustainability and improvement in product quality, to be presented for the first time at Macfrut 2015. The award ceremony is scheduled for Friday 25 September.

Moreover, this year, there will be many new features. The Fruit & Veg Fantasy Show, to be hosted in the entrance hall, will mark its debut in a trade version. The prestigious Italian magazine Gambero Rosso will be livening up this area, which will feature show cooking focusing on fruit and vegetables, as well as educational activities organised by the “Scuole del Gambero Rosso” to present contents and ideal preparation methods for fruit and vegetables.

On the occasion of Macfrut, in collaboration with the CRPV (Crop Production Research Centre), six professional tours will be organised to local companies in the fruit and vegetable supply chain, especially for specialised operators and buyers from abroad. Visitors will be able to experience four sectors “first-hand” by taking part in the tours scheduled on the days of the Macfrut event: field production, processing warehouses, fruit and vegetable markets and supermarkets.

A special focus on food and wine: during the three-day trade fair, visitors and their hosts will have the chance to book a tour in Cesena and the Romagna area, based on local food, wine and culture.

You can find the complete Macfrut programme with detailed information at www.macfrut.com.