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Bejo Iberica’s REDI broccoli was crowned winner of Fruit Attraction’s Innovation Hub Awards in the Fresh Produce category, beating 10 other finalists. REDI is a vegetable with unique attributes that will add colour and originality to any meal. It is characterised not only by being extremely healthy, but also by its unique taste and striking appearance. Its high levels of naturally occurring glucosinolate compounds make REDI extraordinarily healthy. REDI has purple shoots, which consist of tender stems that end in tiny flowerheads. Its colour contains more antioxidant compounds than normal broccoli, thus consolidating and enhancing its reputation as a power food.