Posted on

Small rise in grape sales in UK

Thanks largely to shoppers buying them more often, retail sales of fresh table grapes in the UK are up 2.2% on last year to 227.9 million kg.

Thanks largely to shoppers buying them more often, retail sales of fresh table grapes in the UK are up 2.2% on last year to 227.9 million kg.

Kantar Worldpanel data also shows that the 5.5% rise in the frequency of grape purchases helped push up the grape spend to a total of £775.9 million for the 52 weeks to May 22. That total is 1.6% higher than the value of the grape market the previous year.

Red grapes

While there was a small increase in sales of grapes overall, sales of red grapes slipped, something Kantar Worldpanel attributed to decreasing penetration.  

Red grapes – which represent about 47% of both the total value and volume of the total grape market in the UK – saw sales worth £362.8 million, a total 1% under that for the previous 52 weeks, on a volume down 2.8% to 108 million kg.

The average price of £3.36/kg was up 1.9% on that a year ago.

White grapes

A 3.2% decline in the volume of white grapes bought by shoppers per trip was a key factor in the 2.5% decline in the white grape spend to £269.3 million. The volume, 82.4 million kg, was practically unchanged, growing just 0.1% on the previous year.

White grapes accounted for more than a third of all grapes sold at retail in the UK and boast a 63.3% market penetration rate, compared to 59.6% for red grapes, 37.5% for mixed grapes and 27% for black grapes. The average price for white grapes was up 1.9% to £3.27/kg.

Mixed grapes

The mixed grape market was worth £84.2 million, having grown 17.7% on last year. In volume terms, it was up 27.3% to 20.4 million kg. Kantar Worldpanel said this growth was driven by new shoppers entering the market.

The average price for mixed grapes was £4.12/kg, which was higher than the prices for red, white or black grapes alone but down 7.5% on the average price for mixed grapes a year ago.

Black grapes

Thanks to new shoppers entering the black grape market – the penetration rate rose 15.9% – the black grape market enjoyed a 20.9% increase in spend to a total of £58.7 million and the total sales volume grew 25.1% to 16.9 million kg. However, the average price of £3.48/kg was 3.3% lower than that of the previous year.

Posted on

Australians buying less but paying more for grapes

Nearly 76% of Australian households purchased grapes in the year to June 11, down from 80.1% in the year prior.

Nearly 76% of Australian households purchased grapes in the year to June 11, down from 80.1% for the year prior.

Nielsen Homescan Australia figures also show that in terms of value, grape sales in Australia grew 4.17% over the same period, however, they slumped 18.1% in volume.

Nielsen said that out of white (green), red and black grapes, white grapes have the highest penetration, with 67.9% of Australian households purchasing them in the twelve months to June 11, compared to 73.1% the year prior. The spend on white grapes increased 9.1% but the volume sold at retail dropped 15.6%.

Over the same period, two in every five Australian households purchased red grapes and nearly a quarter bought black grapes.

Both the value and volume of red grapes declined, by 8% and 26.4% respectively, while for black grapes, the value was up 3.85% but the volume down 15.9%.

While Coles accounted for a 33.0% share of Australia’s grapes sales, closely followed by rival Woolworths with a 32.5% value share, Nielsen said greengrocers continue to be an important channel in the Australian market. ‘Non-supermarkets’ accounted for a 16.9% share of grape sales over the 12 month period, making for a larger share than the combined shares of both ALDI and IGA, it said.