Genetic research, varietal selection and now the web as well: outstanding tomatoes are going online and it’s all thanks to Med Hermes.
“Recently,” explained director general Alfredo Amoroso, “we introduced our premium range of fresh tomatoes as a symbol for taste and the rediscovery of Mediterranean taste traditions, and of the new communication system via the site www.tomatocult.com, to the European market following Fruit Attraction in Madrid in October 2015 and Fruit Logistica 2016 in Berlin.
“For us it is not only a communication system, but also a new way of understanding the product, with a highly innovative awareness of marketing to create online dialogues. Our primary aim is to use the Internet to raise awareness of the world of vegetable production during this first stage for Italian, Spanish and European consumers. The tomatocult.com blog project is highly innovative within Europe, aiming to increase the amount of information and communication exchanged between producers and consumers,” Amoroso said.
Value added to what is already the company’s strong point: selection and research. “Our research starts with the Mediterranean germplasm, and through years of selection of varietals we have succeeded in obtaining a product that is as good at the table as it is in the field, with an extremely low environmental impact. Like our premium line, made up of five varieties of tomatoes in a variety of segments: on-the-vine cherry tomatoes, Mediterranean rosa, cocktail and Perino type,” he said.
These products are in high demand in international markets, in line with the recent preferences for taste and quality. “We are putting great focus on strengthening our presence in the production markets between Italy and Spain, as well as looking towards the markets in Eastern and Northern Europe, starting with the quality of the products offered and backed up by genetic research, which is given its own special focus within the EMEA region.”