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Big promotional push for Nergi

The Nergi will be available to store managers throughout its campaign in Europe, from the end of August until mid-November.

Consumption of the Nergi® is now taking off in the Benelux region, Scandinavia, and the UK.

The berry has been on sale in Europe for 3 years and already enjoys great success in Germany, France and Italy.

This year it will be on the radar of even more consumers thanks to promotion including more than 500 events and in-store tastings, and advertising at points of sale as well as social media buzz, including on the Nergi website, a contest on Facebook, and partnerships with influential bloggers. All in all, in 2016, the Nergi trademark is dedicating 10% of its revenue to marketing.

The fruit will be available to store managers throughout its campaign, from the end of August until mid-November. There are now about 150 European Nergi growers who are growing the fruit across a total of 170 ha of orchards in Europe, mainly in France, Portugal, and Italy.

It is sold in practical, information-rich packaging which provides protection for this delicate fruit. The handling of these punnets, and the conditions in which they are kept, are important factors in ensuring the fruit’s quality and durability.

The suggested retail price in supermarkets is €2.50-€3.00 for a 125g punnet (excluding sales tax). Nergi is also sold to restaurants and in special distribution networks. 

What makes Nergi special

Nergi does not need to be peeled, doesn’t stain, and has many nutritional benefits.

This tiny fruit is ideal for consumption as a snack and is carried by large retailers in their berry and snack product lines in order to cater to consumer demand for convenience foods. The fact Nergi is often located in refrigerated areas with berries – which, importantly, have seen enormous growth in the last 5 years – helps guarantee maximum freshness upon purchase.

Originally from Asia, the baby kiwi has existed in the wild for centuries. In 2005, French company Sofruileg discovered new varieties of baby kiwi in China and New Zealand. The result of natural crosses, they were longer-lasting than older varieties.

Sofruileg, which specialises in marketing development for innovative new varieties,  acquired the European production rights and created the Nergi trademark to aid in the commercial development of this new fruit in major European markets. Sofruileg has sub-contracted the sale of Nergi to four commercial operators: Primland in France, PortPrimland in Portugal, Ortofruit Italia in Italy and Fruitworld in the Netherlands.

 

 

 

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Apple cosies used to promote Pink Lady at Asda

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A free apple cosy will be offered with every purchase of a 1kg bag of Pink Lady apples as part of a promotion campaign in outlets of the UK retailer Asda.

Assistant marketing manager for Pink Lady, Maxime Delacour, said the cosy is intended to help customers protect their apple wherever they go, “meaning their snack is always in perfect condition.”

The offer, which began on February 29, will run in 340 stores nationwide with a flash label on the front of each pack highlighting the free cosy. The deal will run for about three weeks (while stocks last).

In a press release, fresh produce brand marketing specialist Coregeo Ltd said Asda hopes the promotion – which it said is the first of its kind for Pink Lady in the UK – will bring more customers to the fruit and veg area.

Coregeo is the UK’s master licensor for both the Pink Lady and Tenderstem brands.

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New EU promotion policy for farm products starts today

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“Enjoy, it’s from Europe”: the new European Commission promotion policy that applies as of today will help the sector’s professionals break into or consolidate international markets and make European consumers more aware of the efforts made by European farmers, according to the commission.

It has promised to make more resources available, to increase the co-financing rate and to cut the red tape for the approval of projects. “This is part of an effort to increase progressively the available EU budget for promotion, from €61 million in 2013 (when the new rules were proposed) to €200 million in 2019,” the commission said in a press release.

The 2016 programme targets a selected list of non-EU countries where there is the highest potential for growth in particular to the sectors experiencing a particularly difficult market situation, like dairy and pig meat. Of the total amount, €30 million were specifically earmarked in the support package unveiled by Commissioner Hogan early September to support promotion measures in these two sectors. 

Money for promotional programmes

The British Leafy Salads Association (BLSA) is one of two UK organisations among 33 beneficiaries of new EU funding for initiatives aimed at promoting agricultural products, reports Croner-i.

The BLSA will receive €142,480 from the Commission to promote fresh fruit and vegetables. It was funded as part of the last tranche of promotional programmes to be approved under the system established by EU Regulation 3/2008. From today (December 1, 2015) the new rules introduced by Regulation 1144/2014 will see a wider range of products and organisations eligible for funding.

For more information on “Enjoy, it’s from Europe“: http://ec.europa.eu/agriculture/promotion/policy/index_en.htm

Image: By Amio Cajander [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

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The Frutoteca – making it fun for kids to learn about fruit & vegetables

The Frutoteca – a very special way for children to learn about fruit and vegetable – is being launched by Spain’s 5 al día (5 a day) association as the new school year starts in Spain. In a brightly-coloured inflatable dome that is both portable and easy to install, it will tour Spain to provide children with an attractive and interactive experience Featuring 3D and 360ºimages.

The Frutoteca – a very special way for children to learn about fruit and vegetable – is being launched by Spain’s 5 al día (5 a day) association as the new school year starts in Spain.

In a brightly-coloured inflatable dome that is both portable and easy to install, it will tour Spain to provide children with an attractive and interactive experience featuring 3D and 360º images.

The Frutoteca will help young consumers learn about fruit and vegetables from the farm to the fork, the history of this sector, fun facts and trivia about it, and its role in different cultures and civilisations, as well as how this produce is grown, harvested and transported. All in all a fun way to learn about the importance of the fruit and vegetable sector in daily life.

The Madrid-based 5 al día association, which promotes daily fruit and vegetable consumption, said that in this first phase of this project it aims to more directly reach out to over 18,000 children. It hopes visits to the Frutoteca will ultimately lead to change in the eating habits of these future consumers so that including fruit and vegetables in their diet becomes something natural and spontaneous for them.

For more information: www.5aldia.org