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This summer, DEL MONTE EUROPE is bringing the passion back to the fans with its “Fruitball” Cup!



Monaco, June 27, 2020 – In a year where many sports events have been canceled, to the deepest regrets of fans, Del Monte Europe is aiming to reignite the passion by launching its own “Del Monte Fruitball Cup 2020”. The interactive competition will take place on Del Monte Europe Facebook and Instagram pages, and the fans of the most delicious fresh and preserved fruits as well as sport amateurs will be able to join the fun.

“We are very excited to launch this fun competition, as we believe that despite the difficult situation of Covid-19 pandemic people are looking for small occasions to smile and entertain themselves” said Thierry Montange, Marketing Director Europe & Africa. The campaign will consist of a friendly competition between European nations where the brand features social media’s fans pages. The Del Monte “fruitball” players and characters will be “fruitfully” recognizable as some of Del Monte Europe’s range of products. Each follower will be able to defend its own nation during the games up until the final, and some exciting prizes will be rewarded to the most enthusiastic and creative fans, including a special reward for some amateur football club in need of support.

The campaign will kick off on Saturday 27th June 2020, and this date was not chosen randomly as it is actually International Pineapple Day. “We picked this particular date in order to leverage this celebration which is very important for us as a worldwide leader in fresh produce pineapple. It was natural to kick off this campaign by spreading the word of Del Monte pineapple’s many benefits for sports aficionados and for other people as well”, continued Montange. Fans should not miss the start of the campaign on Saturday 27th, where pineapple theme gifts will be awarded to some lucky participants on Del Monte Europe Facebook and Instagram Channels.


About Fresh Del Monte

Fresh Del Monte is one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, the Middle East and the countries formerly part of the Soviet Union. Fresh Del Monte markets its products worldwide under the Del Monte® brand, a symbol of product innovation, quality, freshness and reliability for more than 125 years.

Follow the campaign from June, 27th 2020 here: and

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Asia drives continued rise in global demand for pineapple

Worldwide demand for pineapples continued to increase between 2009 and 2016 and is the fastest growing fruit for the UK’s largest retailer, Tesco. According to market researcher IndexBox, the international wholesale market for the tropical fruit reached US$14.9 billion in 2016. Since 2009, the pineapple market has seen an average annual growth of 3.3%, although in 2017, this growth slowed somewhat. The growing demand, especially in Asia, means that the segment’s value is only likely to increase further, with the strongest consumption growth being seen in China, Indonesia, India, Vietnam and the Philippines. The same trend is likely to occur in Latin America as living standards rise across the continent with population increases and consumer trends shifting towards adopting more healthy lifestyles. There is also an increasing demand for canned pineapples worldwide, especially in the Philippines, Indonesia and China. The forecast for the coming years is for the segment’s growth to be 2.9% between 2016 and 2025, to reach volumes of 34.2 million tons.

Brazil is the world’s largest pineapple consumer, consuming 11% of the world’s supply, followed by the Philippines and Indonesia (8% each), India (7%); China (6%); Nigeria and Thailand (5% each); and Costa Rica and the US (4% each). Ghana recorded the fastest growth in pineapple demand between 2007 and 2016 (38.4%), followed by Angola (28.3%). the Dominican Republic (23.4%) and Costa Rica (22%). Highest annual per capita consumption was recorded in Costa Rica (242 kg), Angola (31.1 kg), the Philippines (21.2 kg) and Thailand (20.6 kg per year).

In line with the growth trend of the past nine years, global pineapple production rose to 26.9 million tons in 2016. The world’s biggest producer, Costa Rica, accounted for 12% of total production in 2016 (3.2 million tons), followed by Brazil and the Philippines (10% each), Indonesia (8%), India (7%), and China and Nigeria (6% each).

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Trends in exotic fruit consumption

World consumption of exotics is on the rise, though more so for certain products, such as pineapple, mango and avocado, according to Freshfel Europe.


Demand is still high but EU imports of exotic fruit fell 8% over 2009-2013 and only those of avocados and guavas/mangoes are climbing, research by Freshfel Europe shows.

In contrast, in the US, the world’s top exotic fruit importer, imports are increasing across the range.

And globally, consumption of exotics is on the rise, although more so for certain products, such as pineapple, mango and avocado.

Exotic fruit production, imports that for total fruit

The Freshfel analysis, presented earlier this month at Berlin’s Fruit Logistica, also indicates worldwide production of exotics has risen 48% in the last ten years, while that of total fruits grew 28%.

Similarly, in 2013, global imports of exotic fruit were 146% higher than in 2002, more than double the change for total fruit.

Both the US and the EU, the second biggest importer of exotic fruit, rely heavily on Costa Rica for their imports, particularly for pineapple.


Freshfel Exotics split in types.png

Exoctic fruit consumption

In the EU, exotic fruit (mainly pineapple) accounted for about 5% of all fruit consumption in 2012, compared to 9% in the US (mainly pineapple and avocados).

Freshfel noted a trend towards increased avocado consumption in north and western Europe, while in middle and eastern Europe there’s more consumption of other exotic fruits, such as tamarinds, jackfruit and lychee.

EU imports in exotics from non-EU countries

Freshfel’s overview of the EU market also showed the main sources of EU exotic fruit imports in 2013:

  • Pineapples: 83% from Costa Rica

  • Guavas, Mangoes and Mangosteens: 61% from Brazil and Peru

  • Avocados: 40% come from Peru

  • Papaya: 81% from Brazil

  • Persimmons: 86% from Israel and South-Africa


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See the Freshfel presentation

“Exotic fruit – a highlight at POS

Consumption and Trends”