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La California expands melon production in Peru

La California expands melon production in Peru

La California has continued to develop its melon production project in Peru. “For the third year, we are continuing tests in Peru on 5 hectares of Saporito melons. The results are very good thanks to the climate and the suitable soil that prevent fungus formation. With this production, we plan to cover the calendar window not covered by Brazilian melons, which generally last up to February. So these melons from Peru will be supplied from March to April, at which point they will be joined by Spanish and Italian fruit in May and June,” said general manager, Giuseppe Galluccio. Other varieties of melon produced by La California Group in Italy and Spain include Cantaloupe, Piel de Sapo and yellow melon. The production is currently destined exclusively for the Italian market, but projects are underway with producers from Peru and the US to expand both in terms of quantity and in quality.

Based in Campania, La California Group is a logistics leader in Italy and Europe in the packaging and marketing of fruit and vegetables. Over time, it has specialised in the production of Sicilian pomegranate and Tarocco oranges. La California deals markets Italian and imported fruit and vegetables supported by its Spanish subsidiary La California Trading España.

 

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International Blueberry Organization Summit Rescheduled to 2021

The International Blueberry Organization’s (IBO) 2020 Summit, which was set to take place in Trujillo, Peru between August 10 and 12, 2020, has officially been rescheduled in light of the Covid-19 (coronavirus) pandemic. The event will now be held in the same location between August 22 and 25, 2021.

The IBO Summit brings the global blueberry industry together under one roof to address common challenges and identify new opportunities. It has become the most important event on the blueberry industry’s calendar.

[The decision to reschedule was made with careful consideration and following consultations with stakeholders and industry partners,” said Roberto Vargas, president of the Peruvian Blueberry Growers’ Association (ProArandanos). “We would like to thank everyone for their understanding and say that the Peruvian blueberry industry greatly looks forward to welcoming the global industry in 2021”.

 “The IBO’s number-one priority is ensuring the public safety of the community,” said Peter McPherson, chairman of the IBO. “We understand the inconvenience this may cause, but we hope that global industry participants can put aside that week next year to attend the IBO Summit, where the opportunity to gain industry knowledge, see the latest innovations and network with berry experts is second to none.”

All registrations, booths and sponsorships will be automatically valid for the rescheduled IBO Summit in 2021.

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Sunshine Export SAC exports 1,000th fresh mango container of 2019/2020 campaign

Sunshine Export SAC exports 1,000th fresh mango container of 2019/2020 campaign

Never before has a Peruvian company achieved this export figure in one campaign.

Sunshine Export SAC, located in the city of Tambogrande, exported its 1,000th container of fresh mango of the 2019/2020 campaign. This set a new record, both for the company and for the country, since never before has any company achieved this number of fresh mango shipments abroad during the same campaign.

It should be noted that the current campaign is still ongoing, so this figure could be exceeded, with the commercial window of fresh mango in Peru extending until April.

Representatives of the company highlighted the efforts of all its workers and showed their satisfaction with what has been achieved. They now aim to follow the same route to reach new and greater goals.

Sunshine Export is the leading Peruvian exporter of fresh mango. Its campaign runs from October to April, during which time the company markets the Kent, Edward and Keitt varieties in fresh and frozen forms. The firm also exports fresh and frozen avocado in the Hass, Fuerte and Zutano varieties.

Data

– The company has exported mango since 1985 and its fruit reaches more than 15 countries around the world.

– A container stores 22 tons of fresh mango.

 

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Peru closes deals to the tune of USD$300 million at the world’s leading fruit and vegetable trade fair 

Peru closes deals to the tune of USD$300 million at the world’s leading fruit and vegetable trade fair 

• Over the three days of the Fruit Logistica trade fair, 400 Peruvian companies firmed up 1,200 trade deals. 
 
• The Peruvian drive to promote its agri-food products will continue at Biofach 2020, the European organic food trade fair. 
 
Some 400 Peruvian companies managed to close business deals amounting to USD$300 million during Fruit Logistica 2020, a record figure for the country at the world’s most important fruit and vegetable trade fair, noted the Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ). 

Between 5 and 7 February, the city of Berlin was the host of the leading event for the fresh produce sector; this year, it welcomed the biggest-ever Peruvian delegation, which managed to achieve 1,200 business contacts, with particularly important interactions between businesses and international buyers. 

The delegation representatives, headed by PROMPERÚ, rated the Peruvian participation as extremely positive, primarily because the agri-food sector is recognized Europe-wide as one of the country’s main economic drivers and makes strenuous efforts to promote its products in the Old Continent. 

THE PERUVIAN PAVILION IN BERLIN 

Housed within the natural charms of the archaeological complex of Moray, our products were showcased to international buyers who were able to corroborate that Peru is synonymous with quality assurance in production as well as being both socially and environmentally responsible, complying with the very highest health and hygiene standards. 

In this respect, part of Peru’s offering at Fruit Logistica 2020 was made up of avocados, cranberries, mangos, citrus fruits, turmeric, asparagus, bananas, pineapples, kion (ginger), passion fruit, grenadines, berries and Amazonian fruit, among others. 
In the last few years, Peru has been a growing source of avocados, a product that is very well-established in European markets, to the point that our country is now seen as a point of reference in this product. This rise in demand has also been reflected in the case of Peruvian cranberries. 

The PROMPERÚ office in Germany revealed that the next wave of exports to Europe will consist of grenadines, dates and figs, while maintaining consolidated growth in shipments of asparagus, grapes and mangos. The organization is also working to ensure an increase in the offering of produce such as passion fruit, turmeric and ginger in Europe. 

This week, Peru will continue its promotional drive in European markets by attending Biofach 2020, the world’s leading organic food trade fair. The Peruvian stand will encompass some 30 companies in an area of more than 400 m2. 

FIGURES

Germany is the biggest consumer market in the European Union, with more than 80 million people; as a strong market with considerable purchasing power, it is one of Peru’s priority export destinations worldwide.

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Peru returns as Official Partner Country at Asia Fruit Logistica 2020

Peru returns as Official Partner Country at Asia Fruit Logistica 2020

 

Peru will once again be the Official Partner Country at next year’s edition of Asia Fruit Logistica, to be held on 23-25 September 2020 in Hong Kong. Following a successful partnership at the 2019 event, the decision was taken to further strengthen the ties between Peru and Southeast Asia. As part of this agreement, Asia Fruit Logistica and its Official Partner Country Peru will be holding a series of trade events in Southeast Asia over the next few months to engage with industry partners, the first of which will be Thailand. At these events, local partners will have the opportunities to establish contacts with Peruvian suppliers and the trade show, while Peru will have the chance to demonstrate the quality of its produce and consolidate its market position. Peru exhibits every year at Asia Fruit Logistica with a national pavilion, in which it promotes its offering under the Superfoods from Peru brand, launched at Asia Fruit Logistica 2017.

Peru has had a Free Trade Agreement with China since 2010 and is now seeking out new markets in the booming Asian markets. The main products that Peru exports to Asia are table grapes, avocados, blueberries, mangoes and tangerines, but in recent times, it has added pomegranates, pecan nuts, organic bananas, frozen avocados and quinoa.

 

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Peru increases blueberry exports ten-fold in seven years 

Peru increases blueberry exports ten-fold in seven years 

 

Peru’s blueberry industry has come a long way in a very short time. It is now the world’s leading supplier, with exports exceeding US$470 million (66,000 tons), up from just $465,000 in 2012. The leading Peruvian exporter is Camposol SA, with US$132.6 million (28% share). 

The leading importer of Peru’s blueberries is the US, although volumes dropped slightly in 2019 due to the smaller crop. The next largest markets, the Netherlands and the UK, experienced a similar trend. The major market that saw an increase in imports of Peruvian blueberries was China, with volumes up 36% in 2019. 

https://www.agrodataperu.com/wp-content/uploads/2019/11/00ARANDANOS3.png

Source: agrodataperu

 

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Peru conquers Asian markets as a Partner Country at Asia Fruit Logistica 2019

Peru conquers Asian markets as a Partner Country at Asia Fruit Logistica 2019

The Peruvian companies taking part in the international trade fair put a figure of US$180 million on the business deals closed following the event 

 

The more than 250 Peruvian businesspeople who took part in this edition, held in Hong Kong on 4-6 September, voiced their satisfaction with the event 

Peru finalized its most special participation in Asia Fruit Logistica, where it played a key role as a ‘Partner Country’, with projected business deals of US$180 million for the export of products from the Peruvian fruit and vegetable sector to different Asian markets. “We feel very much at home at this trade fair. The Peruvian pavilion was one of the busiest at the show and this demonstrates Peru’s reputation and importance for the Asian market,” summed up Gabriel Amaro, the Executive Director of the Association of Agricultural Producer Guilds of Peru (AGAP). 

The Andean nation has become an international benchmark in agricultural production over the last few decades, being the world’s biggest exporter of quinoa and asparagus; second in cranberries, avocados and mandarins; and third in table grapes. The country continues to tighten its trade links with different countries in Asia, a region of tremendous interest to Peru given that China, Japan, South Korea, Hong Kong, Saudi Arabia and Indonesia top the list of the biggest international markets for agricultural exports. Following a special strategy for its Asian markets, since 2005 Peru has been driving its exports to the region exponentially. “With 21 trade agreements in effect, six about to be signed and five currently in the negotiation phase, Peru’s institutions continue to work to consolidate and increase our constant growth in agricultural exports to Asia,” said Mario Ocharán, the Export Director at PROMPERU. 

At present, the main Peruvian products exported to Asian markets are grapes, avocados, Brazil nuts, cranberries and bananas. This export value could increase substantially with the anticipated opening in 2019 of the markets of Taiwan, Malaysia and the Philippines to avocados; Japan and the Philippines to grapes; China and Indonesia to Peruvian grenadines; India and Malaysia to cranberries; and Vietnam and India to Peruvian citrus fruits. 

Last year Peru exported agricultural products to the tune of US$6,626 million. At the top of this list, with an increase of 19%, is the category of fresh fruit and vegetables. 

Peru, the world’s food larder 

The huge biodiversity of Peru thanks to its clearly differentiated areas of sea, coast, mountain range and jungles determines, to a great extent, the country’s tremendous production and export offering. Since 2017, part of this production has been marketed under the umbrella brand name of ‘Superfoods Peru’, in which all the products have a common denominator: their high nutrient content. As well as fresh produce, the ‘Superfoods Peru’ brand also covers Andean grains, native tubers and products from the fishing industry, among others. 

The brand’s success is endorsed by its results. Exports of products under the ‘Superfoods Peru’ brand accounted for US$1,979 million of exports in the first half of 2019, representing an increase of 4.8% compared to the same period last year. 

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Peru reinforces its commercial role in Asia by being partner country at Asia Fruit Logistica 

The most important trade show for fresh produce in Asia serves Peru to consolidate its export strategy in Asia. 
The country’s delegation gathered more than 250 professionals from different Peruvian production companies, associations and public institutions.

Hong Kong, 4th of September 2019.– Peru reinforced its position as key commercial partner for the Asian markets with a delegation of more than 250 professionals at Asia Fruit Logistica. Peru is this year’s partner country at the most important fresh produce trade show for the continent, Asia Fruit Logistica, which opened its doors today with a very special inaugural event.  

The opening ceremony was held at the Peruvian stand where the country’s delegation led by PROMPERU’s Export Director, Mario Ocharan, played a hosting role.  

“The history of this trade show is linked with Peru since the very beginning. Being the partner country now is a historic moment and the result of the efforts made by both sides”, said Asia Fruit Logistica’s Commercial Director, Wilfried Woolbold at the press conference that took place prior to the fair.

The Peruvian ambassador in China, Luis Quesada, as well as the Executive Director at the Association of Peruvian Agricultural Guilds (AGAP), Gabriel Amaro, were some of the personalities who also took part in the opening ceremony.  

During the last 30 years, the private and public sectors in Peru have worked together to bring the country to lead the international export rankings in categories such as asparagus, quinoa, avocadoes, blueberries and mandarins, amongst others.   “We’ve been working with China since 2009 under the Free Trade Agreement, but we’ve also made progress with new protocols for very important products for Peru in terms of produced volumes. Pomegranates and quinoa will be the next Peruvian products to reach this market”, declared Mario Ocharan from PROMPERÚ.

Peru is also well-known as the origin for foods rich in nutrients and antioxidants, a competitive advantage that the country will continue to promote at a worldwide level with the Super Foods Peru campaign. This successful case study, an example of how a country can manage to consolidate itself as trusted commercial partner, was presented at the conference stage Asiafruit Business Forum, also taking place at the trade show.

During a presentation titled ‘From Peru to the world: producer spotlight’, Mario Ocharan, together with Carlos Zamorano, Managing Director at Provid, and Sergio del Castillo, Managing Director at Procitrus, explained the path that took them to their current success. However, the country is on the lookout for new opportunities “beyond China” and markets such as Singapore, Indonesia or Malaysia could be next on their target. 
 
OTHER PROMOTIONAL ACTIVITIES

The promotion of the Peruvian foods in Asia also included the 1st of September being declared as Peru’s Day at the International Horticultural Exhibition (Expo Beijing 2019). This commemoratory day was the result of the collaboration between PROMPERU and the Potato International Centre. During her inaugural speech, the Peruvian vice-president, Mercedes Aráoz, stressed the many historical, cultural and commercial bonds that exist between Peru and China, with the cultural exchange of ideas, the undeniable Chinese influence in the Peruvian gastronomy or the Free Trade Agreement which celebrates this year the 10th anniversary from its signature, as some of the main highlights. 
 
During the Peru’s day, visitors to the exhibition could also taste some of their original potato varieties – the country has more than 3,000 different potatoes – as well as other traditional Peruvian products such as quinoa, maca, blueberries, chestnuts or pomegranates. All these authentic products were displayed under the Super Foods Peru brand. Likewise, a special venue was created for visitors to taste a variety of Peruvian premium coffees under the new brand ‘Coffees from Peru’.  

The event was also supported by the Chinese authorities and counted with the participation of Expo Beijing 2019’s General Commissioner, Chen Zhou; the President of the Chinese Academy of Agricultural Sciences, Tang Huajun; or the General Vice-Secretary of the Popular Government of Beijing, Bei Chen.  

The Super Foods Peru campaign will include an array of activities in China this year. Besides Asia Fruit Logistica and Expo Beijing 2019, the country will also participate in the China International Import Exposition (CIIE) in Shanghai and the China Fisheries and Seafood Expo in Qingdao. 

 

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Peru’s fruit and vegetables are set to be the stars of  Asia Fruit Logistica 2019

  • Peru is to become the first ‘Partner Country’ in the history of the Asian horticultural sector’s leading trade fair 
  • The Peruvian delegation will be showcasing its native produce, including grenadines, cranberries, avocados, mangos, grapes, citrus fruit and bananas, among others. 

Peru has been chosen by Asia’s leading international trade fair for fresh produce, Asia Fruit Logistica, as its ‘Partner Country’. The event is taking place for the twelfth time on 4-6 September at AsiaWorld-Expo in Hong Kong and this is the first time it will be showcasing a specific market in recognition of its tremendous export offering. 

Peru, which has supported every edition of the event, is sending its biggest-ever delegation this year with a total of 300 Peruvian products represented by 60 companies and more than twenty sector associations. The Peruvian delegation, which will be housed on a 240m2 stand in Hall 5 (R02), is being coordinated through a public-private partnership between PROMPERÚ, the Peruvian-German Chamber of Commerce, the Association of Agricultural Producers of Peru (AGAP) and the Peruvian Trade Office in Hong Kong. 

The importance of the Asian markets for Peru is indisputable. In 2018, Peru’s agricultural exports to Asia amounted to US$ 617 million, showing growth of 22% compared to the previous year. The main destination markets for Peruvian fruit and vegetables were: China, the recipient of 24.7% of exports to Asia, followed by South Korea, which received 24.4% of Peruvian agricultural exports, and Hong Kong, with 18.5%. Grapes, avocados, cranberries and bananas topped the list of mostexported products to Asian markets in 2018.  

The figures for the first half of 2019 confirm this growing export trend. The most dynamic markets have been Indonesia, Japan, Hong Kong and China, while the main destinations continue to be China, Hong Kong and South Korea. The main products exported to Asia so far in 2019 have been grapes, avocados, mangos, organic bananas, mandarins and cranberries. 

Agricultural exports are the second biggest currency generator for Peru. The country’s tremendous biodiversity, thanks to its large and distinct areas of sea, coast, mountains and jungle, mean it can produce a wide variety of top quality produce that is becoming more and more popular in international markets. Under this premise, Peru is continuing to promote its brand ‘Super Foods Peru’ https://peru.info/superfoods which features its leading fruit and vegetable produce, among other products.

With the aim of supporting its ever-increasing export trend, the Andean country is organizing some special activities at the leading sector events around the world. The next one to take place in Asia will be at the International Horticultural Exhibition in Beijing in celebration of Peru Day on 1 September 2019. Native Peruvian products will be promoted throughout the day, such as its indigenous potatoes, quinoa and cocoa. Peru’s most recently-created sector brand will also be presented at the event: ‘Coffees from Peru’. Exhibitions, tasting sessions and Peruvian folklore performances will give trade professionals and Chinese consumers a closer insight into the characteristics that make Peru such a unique origin.  

Peru is currently a leading international food supplier. The Latin American country is the world’s biggest exporter of asparagus and quinoa; the second biggest exporter of cranberries, avocados and mandarins; and the third biggest exporter of grapes. 

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Peruvian mango exports to EU face stricter controls

Peruvian foods are set to conquer Asian markets

The EU has imposed further restrictions on imports of Peruvian mango. The new regulation will come into effect on September 1 to control for fruit fly. It is now required that the fruit undergo hydrothermal treatment to eliminate the pest. Moreover, the fruit must come from a plot which has been certified free of fruit fly for at least 3 months.

This measure could have a considerable effect on Peru’s mango exports, with 65% of the country’s fresh mango exports shipped to the EU. The next largest markets are the US (30%), followed by China, Japan, South Korea and Chile.