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Actel claws back historic volumes

Actel is a major figure in Catalan stone fruit supplies, as the combined forces of its farmer members can help reach significant volumes, ranging from 40,000 to 50,000 depending on the campaign.

According to sales director Jordi Gázquez, in 2016 Actel is set to recover what used to be its historic volumes.

“We’re on track to recover the 15% in volume that was lost last year due to hail and we’ll also have new generation varieties, resulting from a significant varietal change,” Gázquez said.

In firm stride and at peak production, the challenge facing the Spanish cooperative will involve redefining its business strategies: on one hand, to diversify towards more overseas destinations and, on the other, to further strengthen its links with Europe, its main ally and traditional market.

Management efficiency and ensuring the most well-rounded supply possible are some of Actel’s most essential qualities. So, for this campaign it hopes to incorporate pomegranate and persimmon programmes.

“Combining kaki fruit and pomegranate is our way of offering the customer a wider variety of products, which will always be managed by our quality standards. We rolled out this initiative three years ago in citrus with the inclusion of Soldebre, and now we’re expanding it to other new items,” Gázquez said.

Actel is a major figure in Catalan stone fruit supplies, as the combined forces of its farmer members can help reach significant volumes, ranging from 40,000 to 50,000 depending on the campaign.

Actel has a supply schedule covering virtually the entire Spanish harvest. It starts up with early fruit from Seville at the end of April, then moves to fruit from Extremadura as of mid-May, before finally ending with supplies from Catalonia and Murcia in October.

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Anecoop celebrates 40 years with 120,000 tons of watermelons

After forty years working to achieve greater profitability for fruit, vegetables and wine, Anecoop is celebrating its anniversary with its partners in every province of Spain where Anecoop has a commercial office: Valencia, Murcia, Almería and Sevilla.

After forty years working to achieve greater profitability for fruit, vegetables and wine, Anecoop is celebrating its anniversary with its partners in every province of Spain where Anecoop has a commercial office: Valencia, Murcia, Almería and Sevilla.

They certainly have reasons to celebrate – it is the top fruit and vegetable company in the Mediterranean, the top citrus exporter and second seller in the world, as well as the top operator for watermelons and persimmons in Europe. Its brands are present in major sales outlets in over 70 countries worldwide.

This season, Anecoop will sell about 120,000 tons of watermelons, with 40,000 of them from Almería.

It is worth remembering that in 1992 it successfully launched Bouquet in Europe, the first seedless watermelon, in one of the most remarkable achievements in Spanish horticultural experimentation.

During the 2016 campaign for Bouquet Watermelons, there will be promotional activities in France, the Czech Republic, Spain (Canary Islands) and, for the first time, in Poland and Belarus, in order to increase brand awareness. These will be specific activities on television and in the social networks, as well as tastings at events involving sports, culture and children. In Poland, the promotional activities will be carried out in various places in the Warsaw market. The total investment for this campaign comes to €500,000. 

This article appeared in edition 143 (May/June 2016) of Eurofresh Distribution magazine. Read more from that issue here: www.eurofresh-distribution.com/magazine/143-2016-mayjune