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Oranges top shopping lists

Oranges top shopping lists
© Oranfrizer

 

During the COVID 19 emergency, the performance of Oranfrizer’s oranges achieved unprecedented results, with truly extraordinary peaks in March and April. “We have given priority to the national market and we have guaranteed deliveries to Northern European countries with the same stability as ever. In Italy we have recorded a strong focus on citrus fruits, the demand for oranges has been at the top of consumer choices,” said director Nello Alba. “The entire sector has benefited from this. We have seen a 40% increase in red orange sales. What has happened? The consumer is more aware of three valuable elements of the blood orange: it is a precious natural source of Vitamin C, a real treasure chest of many nutrients, its taste is very pleasant and it is Italian. Its origin has been rewarded. If these factors continue to guide consumer choices, we will continue to see growth.”

The 2020 citrus season for Oranfrizer cannot be said to be completely over, as Italian lemons continue to be harvested. This summer’s main protagonist will be Sicili, the lemon with a volcanic soul that ripens in the green plains dominated by Etna, the highest active volcano in Europe. Sicilì will debut on the markets in the coming weeks with packaging created to make the Italian Oranfrizer lemons more recognisable, collected exclusively from the most suitable areas of eastern Sicily most of the year. The package communicates information about the different fruitings that ripen one after the other on the same tree. The attention to the reflowering nature of the lemon tree described on the Sicilì package will make it easier to recognise the origin, seasonality, characteristics of the Verdello, Primofiore and Bianchetto lemons that will follow one another and can be purchased by Italian consumers.

The summer production of Oranfrizer goes beyond citrus fruits, because Sicily is teeming with other fruits, such as flat peaches and apricots, mini watermelons and netted melons, new potatoes from Syracuse, already in distribution. The grapes of Mazzarrone, Cantaloupe melon and Coscia dell’Etna pears will also be available soon. This hot summer will close with the peaches of Leonforte PGI, nectarines, prickly pears and mango. The varied offer of Sicilian cherry tomatoes are constantly marketed, the most sought after being the Ciliegino, Datterino and Piccadilly varieties.

Oranfrizer’s seasonal offer of fresh fruit and vegetables contains only the regional selections that represent the best of the largest island in the Mediterranean. “The forecasts for the summer fruit and vegetable season are good, we do not have a shortage of manpower, consumers are looking for the Italian spirit and our products that reach retailers stand out for their origin,” said Alba. “With the marketing of summer fruits we are committed to making the most of our precious Sicilian crops that during the warmer months explode with truly exceptional colours, flavours and aromas. The fruits already chosen on the field are picked only at the right time. Each harvest is subject to a further careful selection by our workers. Those who reach the tables are the best seasonal fruits, the most characteristic of our territory.”

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Italy boosts its links with China

Freshfel Europe and CIQA workshop in Beijing with the participation of CSO ITALY, ASSOMELA, ORANFRIZER and FRUITIMPRESE for a common project for the development of trade relations between Italy and China

Excellent results for the workshop organized by Freshfel Europe and the China Entry & Exit Inspection and Quarantine Association (CIQA) in Beijing, aiming to create a shared knowledge base for future trade relations, to understand respective production systems, and above all to and explore the four basic pillars for trade between the two countries—market access, phytosanitary policies and requirements, food safety policies and requirements, and specific procedures for various products.

The format of the workshop, particularly effective and highly appreciated, focused on all the major themes regarding trade between Europe and China, with bilateral presentations followed by discussions, and with contributions from Woo Huao, director of the AQSIQ Biosecurity Division, Jerome Lepeintre, head of the Agricultural Section of the EU Delegation to China, and Ms Li Li, director of the Economic Crop Division of the Chinese Agricultural Ministry.

Italy presented an overview of the current situation for kiwifruit, apples, pears and citrus fruits as part of the Business Case session, dedicated to businesses and problems in trade relations.

“We had the opportunity,” declared Simona Rubbi, CSO ITALY’s officer for the opening of new markets, “to present a clear and analytical outline of the situation for exports of Italian produce to China, with the excellent performance of kiwifruit in general and the growth in particular of yellow kiwifruit, and the great potential for the development of the market for pears, apples and citrus fruits.”

“With regard to citrus fruits,” said Salvo Laudani, Oranfrizer’s Marketing Manager and president of Fruitimprese Sicilia, “we clearly described the current situation, asking for the agreement between China and Italy signed in January 2016 to be applied to the campaign now in progress, and for the agreement to be extended to include the possibility in future of transporting citrus fruits not only by sea but also by air or rail. This opening is vital to guarantee the arrival of products of excellent quality, and I’m convinced that the Beijing workshop offered us a great opportunity in this area.”

In the sector of apples and pears, it was highlighted that in March 2015, the Italian ministry sent an official communication to the Chinese authorities requesting the official opening of export negotiations, but that no reply has yet been received.

“We took the occasion of the workshop,” said Giulia Montanaro of Assomela, “to stress the desirability of starting joint negotiations for both apples and pears with the greatest urgency.”

The Italian delegation highly appreciated the presence and concrete support offered by First Secretary Enrico Berti and Raffaella Danielato of the Economic and Trade Department of the Italian Embassy in Beijing, and also of the Italian Ministry of Agricultural Policies.

In addition, the representatives of the six countries participating in the mission clearly reiterated the need for EU-led negotiations, despite China maintaining once again that discussions must be pursued independently by each EU member state.

In overall terms, the Freshfel Europe workshop achieved its aims, highlighting the opportunities offered by an immense market, but above all the need to adopt an approach of constant discussion and exchange with the Chinese authorities to ensure an even fuller understanding of the production methods, plant defence techniques and transport and logistics systems of the Italian fruit and vegetable sector.

MDM