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Obeikan continues its drive towards internationalization at Macfrut

Obeikan continues its drive towards internationalization at Macfrut

Macfrut trade fair which takes place on 8-10 May in Rimini, Italy.

Obeikan MDF, which you can find at Stand 031 in Hall D3, continues apace with its expansion strategy, following a route around the main international food sector trade events. After its successful attendance of Fruit Attraction, Fruit Logistica and the Global Berry Congress, the company continues to promote its packaging, this time in the well-known Italian town of Rimini, with the ultimate goal of positioning its packaging in every corner of the globe.

Obeikan is travelling to Rimini to attend a trade fair that mainly attracts Italian exhibitors and buyers but which this year has decided to make it more international than ever. The event’s organizers see internationalization as a priority that is essential for its continuity as well as supporting the expansion of the Italian fruit and vegetable sector. Moreover, this year Macfrut is again hosting the Tropical Congress, an event of particular interest to Obeikan, which has already demonstrated its ability to adapt its packaging to the demands of every kind of client and product.

“The tropical fruit category is hugely important to us. The growing demand from global markets for products such as avocados and mangos, along with considered product presentation to ensure the brand stands out from the competition in the case of other tropical fruit, such as pineapple, mean that this is a segment of prime interest for us. For many years now tropical fruit exporters have counted on us to reach new markets, and we are continuing to grow with the addition of new products and new formats to our portfolio,” says Salvador Martínez.

“Moreover, we’re offering a special promotion for all the orders confirmed during the Italian trade fair. Our Sales Manager, Daniel Alabadí, and our regional manager for Italy, Massimo Fava, will be delighted to look after everyone who visits our stand,” adds Salvador Martínez.

Obeikan’s high quality packaging and international experience in the retail sector make it the perfect guarantee of product presentation, differentiation and reliability. “Italy is a key market in terms of production and exports, and we can support them in growing their exports with our packaging,” concludes the General Manager of Obeikan MDF España.

‘Expansion plan’: 2020 targets

Outside the United Kingdom and Germany, the Valencian company’s two leading markets, Obeikan intends to continue rolling out its global expansion

plan and will use Macfrut as a springboard to reach other countries in Eastern Europe, the Gulf (UAE, Bahrein, Qatar), India, North Africa and South-East Asia, all of which have already confirmed they will be attending the Italian trade show.

The growing trend towards sustainability, respect for the environment and the reuse of packaging by consumers means that Obeikan adds value to the product to increase the competitiveness of its clients in international markets. In addition, the strength of its packaging makes it the ideal choice for transporting fresh produce over short, medium and long distances.

With this outlook, Obeikan is travelling to Italy with excellent expectations and its sights set on showcasing its packaging to the more than 1,500 hosted buyers from all over the world who are coming to the event.

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Obeikan MDF will disclose the future of fruit and vegetable packaging in Berlin

Obeikan continues its drive towards internationalization at Macfrut

Obeikan MDF, the sustainable packaging company which belongs to the Obeikan Group, is once again attending one of the most important international events in the fruit and vegetable industry, Fruit Logistica. On this occasion, to take part in the Fruit Logistica World of Fresh Ideas congress, an event that has become the official starting point of the fair and which brings together the production and retail industries, to analyse where the fresh produce industry is heading in the short term.

For the first time, the fourth edition of the congress will host a special section dedicated to packaging. “The importance of having safe, sustainable and practical packaging has increased considerably over the last 12 months so has consumers awareness of its impact on the environment. Consequently, the international fresh produce business needs even more innovation in this area”, as assessed from the organisation of the congress. 

Leading this new section, Fruit Logistica World of Fresh Ideas will count with the presence of Obeikan MDF General Manager, Salvador Martínez, who will share his view on the current situation of the packaging industry, continuing with the forecast of the characteristics and conditions that perishable packaging must meet in the coming years. “Consumers’ increasing concern for sustainability has led to an increasing involvement of both the producing and retail industries, in the arrival and presentation of fresh produce on the shelves”, said Salvador Martínez, who will also evaluate the impact this is having on companies dedicated to packaging and reveal the trends they have identified as prevailing in the packaging industry in the coming years.

For more than a decade, Obeikan MDF has been dedicated to custom production of wood fibre packaging. The containers’ shape is achieved by laser cutting, allowing it to obtain a homogeneous surface. Obeikan does not use any other material for its boxes, makes recycling easier, and counts on the simple latest technology assembling system, providing great resistance to the solution it proposes. In addition, MDF material enables you to personalise the boxes, obtaining a high-quality result that allows brands that trust Obeikan, be distributed all over the world.

Increasingly used for the packaging of fruit and vegetables, Obeikan has already introduced its packaging throughout the 5 continents, reaching anywhere in the globe quickly and easily, since it can send the order disassembled offering the possibility of direct assembly in their customers storage centres.

The results derived from 2018 reflect the growing interest of European markets in Obeikan MDF packaging. For the first time, the United Kingdom ranked first in its ranking of partner countries, surpassing Germany. Switzerland and the Nordic countries follow up, on an on-going growing list.

The multinational has always expressed its interest in all markets that “make quality their standard for export”, says Martínez. Based on this idea, in 2019 Obeikan is expecting to present a double-digit growth rate and direct its efforts and growth in reference export markets of the American continent.