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Syngenta Vegetables launches a new product mobile app in the Africa and Middle East territory

Syngenta Vegetables launches a new product mobile app in the Africa and Middle East territory
PRESS RELEASE

As we start a new year, we are cognizant of the fact that online presence is increasing. Communities throughout the globe have been forced to spend more of their time online as face to face contact has been minimized. This has set the perfect environment for Africa Middle East Vegetable Seeds team to take advantage of the digital space.

67% of the global population uses mobile devices and this will grow by 40% in Africa and 52% in Middle East according to the World Advertising Research Center. Another report from Counterpoint Research shows that out of the global population of mobile phone users, about 403 million are located in Africa and Middle East countries. These statistics give us a good foot hold for the launch of an app in the territory.

Consequently, we have created a unique platform showcasing our channel footprint in Africa and Middle East (AME). This platform will cover 34 countries across the territory, showcasing our unique portfolio of 27 crops, with an estimated number of 400 varieties, thus making it one of the most inclusive apps in the sector. The app is quite simple to install and navigate allowing our users to experience the AME portfolio right in the palms of their hands and at the touch of a button. This app has also considered lingual diversity and hence is in English, French and Arabic to cover more countries in the territory.

Users will be able to experience the very best that Syngenta Vegetable Seeds AME has to offer…

Growers at the heart of everything – Our existing portfolio will be right in the grower’s hands using this application while subsequent portfolio enhancements will also be available in the future making it very simple to interact with your varieties of interest

Unmatched quality and expertise – At Syngenta Vegetable Seeds: AME, one of our goals has always been to link our cherished growers with the point of sale of our varieties. This application ensures that this is a possibility.

Making a real-world difference – My Seeds Syngenta: a mobile application that addresses growers needs throughout Africa and Middle East. Information on our world-leading portfolio of vegetable varieties accessible wherever you go to help sustainably grow your business.

Genuine value through innovation – our app has taken into consideration both Android and IOS users and hence allows for access with more devices globally. The app also has a link to our AME YouTube channel providing access to content throughout the territory to our users.

Gerard Eysink, Head of Africa and Middle East Vegetable Seeds states that “the purpose of the app will remain to showcase our AME diversity and portfolio in order to adequately interact with our customers who are the heart of our business”.

The AME Veg app has gone live from late March 2021 and promises to provide our stakeholders with a simple and innovative way to keep abreast with Africa and Middle East Syngenta Vegetable Seeds.

About Syngenta

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit www.syngentavegetables.com, www.syngenta.com and www.goodgrowthplan.com.

 

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GLOBALG.A.P. Solutions – User-Friendly App Available Now

GLOBALG.A.P. Solutions – User-Friendly App Available Now

Browse through GLOBALG.A.P. Solutions on smart device

Cologne, Germany (17 August 2020) – GLOBALG.A.P. announces the launch of their new app GLOBALG.A.P. Solutions. It has been available to download from app stores since 24 July. The app, available for both Android and IOS devices, showcases the products and services that GLOBALG.A.P. has to offer. GLOBALG.A.P. Solutions is available in English and Spanish.

The new app represents a user-friendly version of the website www.globalgapsolutions.org, which was launched by the company in 2019. Users can now access information on products and services from the GLOBALG.A.P. Solutions website in an app format. The app displays information on key figures, the company’s core values and main objectives, as well as information on the GLOBALG.A.P. certification process.

The app sends up-to-date push notifications. These notifications inform users about upcoming events and recent updates to standards.

GLOBALG.A.P. CEO Kristian Moeller says “We are very happy that our app is now available in all app stores. The new app presents complex information about GLOBALG.A.P. in a user-friendly and simple way.”

The app offers information on how to become a part of the GLOBALG.A.P. network.

Potential members can find out about the membership application process, or third-party certification bodies can make contact and take the first steps to becoming an independent, GLOBALG.A.P. approved certification body. In a new feature coming soon, consultants will be able to apply and register as GLOBALG.A.P. licensed Farm Assurers.

Further features in the app include a calendar section which informs users about upcoming (virtual) events and trade fairs. Users can view event information and register online. In the app’s media gallery, GLOBALG.A.P. shares pictures and videos of past events. Explanatory videos on GLOBALG.A.P. certification are found there.

You can download the GLOBALG.A.P. Solutions app in your app store:

Click here for Apple

Click here for Android