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United Fresh 2016 tipped to be biggest yet

United Fresh 2016 promises the chance to network with thousands of customers, suppliers and potential business partners throughout three days of stimulating education, fun social events, and industry gatherings recognising top chefs and supermarket produce managers.

Craig Boyan, president and COO of H-E-B, one of America’s largest independent food retailers, will give a key address at United Fresh 2016, being held June 20-22 in Chicago.

A major convention and expo for the fresh produce industry, United Fresh brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations.

The United Fresh Produce Association says the event will be the largest to date, showcasing creative new produce innovations and fresh food trends, cutting-edge tools and technology, business-to-business meeting suites, an expert consultation centre, produce innovation awards and industry-leading education.

In the opening breakfast session on June 21, Boyan will share Insights into the challenges and opportunities facing today’s supermarkets and the role of fresh produce in serving today’s consumers. Headquartered in Texas, H-E-B currently operates more than 370 stores in the US and Mexico and has over 86,000 employees.

Wednesday’s general session breakfast keynote speaker will be Kevin Brown, president and CEO of Lettuce Entertain You Enterprises, Inc.® (LEYE). Brown directs innovation and development of new concepts for LEYE, which owns more than 100 restaurants nationwide with 51 different concepts ranging from fast casual to fine dining.

Innovation in fresh foods for retail

New this year, the session Fresh Foods: The Retail Revolution, on Monday, June 20, will see top speakers offer a deeper look at how consumer demand for fresh foods is driving retail merchandising, new store formats, overall business strategies and profitability as never before. It kicks off with a presentation from Supermarket News’ Liz Webber on the results of the magazine’s new 2016 study, State of Supermarket Fresh Foods, providing the most up-to-date picture of fresh foods in retail today.

Fresh Marketplace & FreshTech learning centres

The grand opening of the United Fresh Marketplace and United FreshTech expos takes place on Tuesday morning. Fresh Marketplace is where marketers highlight what’s new in fresh foods, produce merchandising and sales solutions, while at FreshTech, innovators debut supply chain technologies, packing and processing equipment, and food safety solutions.

These are also the places to gain critical business insights in daily education sessions held right on the show floor. Topics include:

• How “Food Waste” is Changing the Retail Landscape
• Organic Produce: What’s Driving This Growing Sector
• Supermarket Innovators – Increasing Fresh Produce Sales to SNAP (Supplemental Nutrition Assistance Program) Families
• Who’s Buying Your Produce? Understanding Consumer Behaviors
• Chef Insights: Foodservice & Restaurant Trends from the Kitchen
• Women in Produce: Overcoming Challenges in the Workplace
• Produce Manager Insights: Retail Merchandising Strategies from the Front Lines
• Selling to Schools – Understanding the Needs of the Largest “Restaurant” in Town
• FSMA: A Comprehensive Update
• Attracting & Retaining Frontline Workers
• Training Employees: How Understanding the “Why” Behind Food Safety Motivates Culture Change
• Does Mandatory GMO Labeling Affect You?
• Sanitary Design, Sanitation Practices and Listeria Control

United Fresh workshops

These educational ‘power-hours’ aim to advance business and professional growth. Topics include:

  • The Food Renaissance: Creating “Brand Love”
  • Leadership Lessons from the Corner Office
  • Negotiating Strategies to Improve Your Sales Performance
  • An Insider’s Look into Congress and the Administration
  • The Keys to Successful Succession Planning

Co-located partners’ expos

United Fresh will again be co-located with the International Floriculture Expo and the Food Marketing Institute’s FMI Connect, as well as a new partner this year, the Global Cold Chain Expo, which is designed specifically for executives and managers of cold storage facilities and refrigerated transportation.

“By co-locating with FMI Connect, the International Floriculture Expo and the new Global Cold Chain Expo, United Fresh 2016 is the single destination event for the total fresh supply chain. You’ll experience four trade shows, unlimited networking opportunities, education across the supply chain and tangible value to take back to your day-to-day,” the United Fresh Produce Association said.

Find out more at United Fresh 2016 at:

Image source: United Fresh show

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PMA Fresh Summit runs October 14-16 in Florida

Fresh Summit becomes the center of the produce and floral marketing universe every October. It’s where contacts are formed, trends are revealed, ideas are exchanged and careers are made.

More than 20,000 attendees and 1,000+ exhibitors from over 60 countries are expected at the biggest ever PMA Fresh Summit Convention and Expo, being held October 14-16 in Florida.

Once again, this seminal event offers the opportunity to meet with experts, leaders and decision makers from every link of the fresh produce and floral supply chains, as well as to discover how today’s bright ideas are poised to reshape tomorrow’s produce and floral landscape.

The Orange County Convention Center, in Orlando, will be the venue for the 2016 Fresh Summit Convention & Expo, which the organisers, the Produce Marketing Association, describe as “the most important event of the year for the fresh industry.”

“Fresh Summit has everyone you want to see all in one place. It is the place to make connections, build relationships, see new trends and innovations, and grow your business,” a PMA spokesperson said.

Attendees can personalise their Fresh Summit experience by connecting to one or more of the following communities most closely matching their business interests: Global Connections, Science & Technology, Industry Talent, Issues Leadership, and Floral.

“Once a year our industry reunites in an atmosphere perfect for catching up with our business relationships and developing the proper connections to help this industry grow,” said Scot Olson, who is Grocery Outlet Director of Produce & Floral and also the PMA Fresh Summit Committee chairman.

“Exhibiting is a notable option to take advantage of during an event as widely known as PMA’s Fresh Summit,” said Kevin Steiner, who is director of Business Development of Sage Fruit Company as well as the PMA exhibitor advisory committee chairman. “Exhibitors can have their products and services seen by potential customers and business partners, but ultimately it serves an empowering opportunity to meet with those prospects face-to-face and build those long-lasting relationships.”

Fresh Summit participants will connect with professionals throughout the global supply chain and learn what’s driving today’s produce industry from thought leaders around the world.
Attendees can identify new product innovations, gain new marketing/merchandising ideas that will appeal to today’s consumers and discover solutions that address today’s business challenges.

And this year, the Women’s Fresh Perspectives Leadership Breakfast will be offering an unparalleled opportunity for women and men in produce to learn and network together.

The Center for Growing Talent by PMA will continue its 10th anniversary celebration at Fresh Summit. It’s “attract, develop and retain” mission will be on full display at Fresh Summit, for example in addition to the WFP Leadership Breakfast, the Center for Growing Talent will host Pack Family Career Pathways to expose leading university students to career opportunities in the fresh produce and floral industry.

The Center for Growing Talent by PMA will also host a networking reception for young professionals, one face-to-face component of our year-round activities for young professionals. The Center for Growing Talent by PMA’s fundraising 5K Race for Talent is always a fun event, for individuals or teams; Attendees will want to register early for this too, because it tends to sell out.

“Fresh Summit becomes the center of the produce and floral marketing universe every October. It’s where contacts are formed, trends are revealed, ideas are exchanged and careers are made.

“Don’t miss the future of fresh,” the PMA said.