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Carrefour unveils Mobimart: the region’s first grocery bus

Carrefour unveils Mobimart: the region’s first grocery bus, © Carrefour & Majid Al Futtaim
© Carrefour & Majid Al Futtaim

 

Carrefour’s newest grocery concept brings fresh food and everyday supplies to underserviced neighbourhoods across Dubai.

 

Dubai, UAE, 3rd March 2020: Carrefour, operated by Majid Al Futtaim in the UAE, unveiled Mobimart, the region’s first grocery bus, bringing convenient and accessible shopping to the doorsteps of underserved neighbourhoods and communities across Dubai, six days a week.   

Carrefour Mobimart offers customers an extensive variety of daily groceries and fresh food, including a selection of organic produce, frozen food, snacks, beverages, and light household items. The bus will visit various communities along its assigned route, with timed stops, parking just a short walk from shoppers’ homes.

© Carrefour & Majid Al Futtaim

 

Phillippe Peguilhan, Country Manager of Carrefour UAE, at Majid Al Futtaim Retail – said: “We’re constantly looking to find new ways to reinforce our position as the leading retailer in the region. This is what drives us to come up with unique concepts that reach our customers and satisfy their needs wherever they are. Carrefour Mobimart represents Majid Al Futtaim’s commitment to provide innovative, and seamless customer experiences to our shoppers, as we bring Carrefour to their doorsteps.

Carrefour Mobimart was built in Dubai by homegrown Bespoke Trailers—a start-up based in Al Quoz. Jamal Wick, Managing Director and Co-Founder of the company said, “We commend Majid Al Futtaim for their efforts to always bring the best innovations by going over and above the brick and mortar stores’ expectations. Residents in the UAE have high expectations of personalised delivery services and Carrefour has successfully brought a grocery shopping experience to their doorsteps. We are also appreciative for their support to local SMEs through such initiatives, reflecting their efforts to contribute to the diversification of the economy.”

Majid Al Futtaim Retail has been reimagining traditional grocery concepts as it caters to evolving customer needs. With this latest innovation, Mobimart compliments Carrefour’s portfolio of store formats, including the popular Carrefour Marine, the world’s first sail thru store.

The bus will visit several areas in Dubai, with the majority being residential as well as stops at Kite Beach, and Rahaba labour accommodation. The full list of destinations served at this time is: Javza – South Gate, Akoya – Juniper Cluster, Claret Cluster and Amazonia Cluster, Rahaba Kite Beach, Meydan – near Emirates Pilots Village, Jumeirah Village Circle, Jumeirah Village Triangle, Jumeirah Islands, and Sports City – Victory Heights. Details on the schedule will be posted regularly on Carrefour’s website and social media channels.

 

 


About Carrefour in UAE

Carrefour was launched in the UAE in 1995. Today, Carrefour operates 29 hypermarkets and 80 supermarkets, employing more than 10,000 colleagues.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.


 

Source: Press Release