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Carrefour unveils Mobimart: the region’s first grocery bus

Carrefour unveils Mobimart: the region’s first grocery bus, © Carrefour & Majid Al Futtaim
© Carrefour & Majid Al Futtaim


Carrefour’s newest grocery concept brings fresh food and everyday supplies to underserviced neighbourhoods across Dubai.


Dubai, UAE, 3rd March 2020: Carrefour, operated by Majid Al Futtaim in the UAE, unveiled Mobimart, the region’s first grocery bus, bringing convenient and accessible shopping to the doorsteps of underserved neighbourhoods and communities across Dubai, six days a week.   

Carrefour Mobimart offers customers an extensive variety of daily groceries and fresh food, including a selection of organic produce, frozen food, snacks, beverages, and light household items. The bus will visit various communities along its assigned route, with timed stops, parking just a short walk from shoppers’ homes.

© Carrefour & Majid Al Futtaim


Phillippe Peguilhan, Country Manager of Carrefour UAE, at Majid Al Futtaim Retail – said: “We’re constantly looking to find new ways to reinforce our position as the leading retailer in the region. This is what drives us to come up with unique concepts that reach our customers and satisfy their needs wherever they are. Carrefour Mobimart represents Majid Al Futtaim’s commitment to provide innovative, and seamless customer experiences to our shoppers, as we bring Carrefour to their doorsteps.

Carrefour Mobimart was built in Dubai by homegrown Bespoke Trailers—a start-up based in Al Quoz. Jamal Wick, Managing Director and Co-Founder of the company said, “We commend Majid Al Futtaim for their efforts to always bring the best innovations by going over and above the brick and mortar stores’ expectations. Residents in the UAE have high expectations of personalised delivery services and Carrefour has successfully brought a grocery shopping experience to their doorsteps. We are also appreciative for their support to local SMEs through such initiatives, reflecting their efforts to contribute to the diversification of the economy.”

Majid Al Futtaim Retail has been reimagining traditional grocery concepts as it caters to evolving customer needs. With this latest innovation, Mobimart compliments Carrefour’s portfolio of store formats, including the popular Carrefour Marine, the world’s first sail thru store.

The bus will visit several areas in Dubai, with the majority being residential as well as stops at Kite Beach, and Rahaba labour accommodation. The full list of destinations served at this time is: Javza – South Gate, Akoya – Juniper Cluster, Claret Cluster and Amazonia Cluster, Rahaba Kite Beach, Meydan – near Emirates Pilots Village, Jumeirah Village Circle, Jumeirah Village Triangle, Jumeirah Islands, and Sports City – Victory Heights. Details on the schedule will be posted regularly on Carrefour’s website and social media channels.



About Carrefour in UAE

Carrefour was launched in the UAE in 1995. Today, Carrefour operates 29 hypermarkets and 80 supermarkets, employing more than 10,000 colleagues.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.


Source: Press Release
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Gulf Mushroom Company, the largest high-tech farm in the Middle East

Gulf Mushroom Company, the largest high-tech farm in the Middle East

Gulf Mushroom is an Omani company established in 1997. It is the largest farm in the Middle East that produces, packs and exports up to 15 tons of fresh mushrooms per day.

The company’s assortment is very large, such as Portobello, Brown Champignons mushrooms, White Button, Baby mushrooms. They also produce Oyster & Shitake mushrooms. “We export 80% of our products to GCC countries, and Far East markets etc.,” says Ibrahim Jamil Al-Rawahi, executive marketing manager. “We not only sell the mushrooms, we also promote them widely, because it is an extremely healthy product, and we want to create the awareness of the consumers and arouse their interest in it.”

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Adel & Sadiq, grows in import of new products and promotional activities

Adel & Sadiq, grows in import of new products and promotional activities

The company, which is both family owned and operated, imports fruits and vegetables from all over the world to sell in the Bahrain market. The company has its distribution channels, supplying different sections of the market: supermarkets and wholesale markets with the majority of sales focused on the domestic market. The products are mainly apples, oranges, kiwis and avocados, which are all important markets with growing demand. They import from many sources around the world such as Australia, the US, Thailand, Egypt, Argentina, Europe, Canada, Mexico and Kenya. “Wherever we can get our hands on new products we try to get as much as possible into our county,” says their director, Sadiq Jaffar Hasan. Likewise, Adel & Sadiq have been looking at different avenues for growth and have focused their recent efforts on both promotional activities and widening their organic offerings. The promotional activities have been done in coordination with both the supermarkets and suppliers such as Zespri, Leaderbrand, Rockit Apple and Mr. Apple and have helped to boost sales by giving a more interactive shopping environment. The company has been widening their organic range with berries from Spain and apples from New Zealand and USA. Adel & Sadiq have also increased their conventional supplier base by becoming the sole importer and distributor of the Dole Brand in Bahrain while simultaneously beginning direct shipments from the UK with Gs Fresh as well as from Colombia.

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Worldwide boom in organics

New method to test whether your fruit and vegetables are truly organic 

The consumption of fresh organics for healthy living is now a global phenomenon.

While consumers in Denmark, Germany or Switzerland are already accustomed to seeing organic and conventional products share shelves in their supermarkets, until a few years ago, this was unthinkable in other regions of the world. However, imports of fresh organic produce are increasing globally and gaining more followers every day.

Dubai’s Fruit Line Trading Est develops food service
and zero-waste protocol for organic produce 

Imports represent more than 90% of the firm’s business and have grown on average by 30% for the past three years. These products consist mainly of citrus, apples, pears, grapes and kiwi from the US, South America, Europe, South Africa, China and the Middle East. This year, Fruit Line Trading Est is focused more on key accounts, like supermarkets, with whom it is seeking to establish long-term strategic relationships. Jamal El Kari, Trading Est’s manager for Khat AlFakeha, said, “We have started developing our food service area which is going to grow, particularly with the new Vision for KSA 2030, which focuses on tourism. We are based in the capital of Saudi Arabia in the Fruit & Vegetables Central Wholesale Market and are looking forward to opening our branch in Jeddah City, which will capture both Jeddah and Makka and target the pilgrimage seasons as well.” In the area of sustainability, the firm has developed a food service segment that includes organic and zero-residue products. Corporate responsibility is a key value for the firm and its trading company, Khat AlFakeha.

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Asia & Middle East featured this Wednesday 10th at Macfrut by Eurofresh Distribution conference, May 10th

Key industry leaders from China, India and the UAE to give their visions and recommendations, May 10th 14H40 in Rimini.

Key industry leaders from China, India and the UAE to give their visions and recommendations, May 10th 14H40 in Rimini.

Organized by EUROFRESH DISTRIBUTION magazine and MACFRUT expo on May 10th in the afternoon, the aim of the conference is to debate market opportunities, constraints and recommendations for a better “value chain” with the Middle East and Asian markets. Leading importers, retailers and experts in e-commerce are invited from the UAE, India and China. They will explain the latest consumer and market trends in their countries, with their analyses of the opportunities given by the different distribution channels:

1/ “Market overview, distribution channels and growing trends” by EUROFRESH DISTRIBUTION editor, Pierre Escodo.

2/ “Premium produce, a rising demand in the Gulf” by DANUBE SUPERMARKETS (BIN DAWOOD) head of procurement, Ahmed Ali.

3/ “Raising standards and driving new customers in the UAE” by Elite Agro LLC purchase manager, James Varghese.

4/ “Indian market reality and opportunities” by Suri Agro Fresh Jt. Managing Director, Hitin Suri.

5/ “Market access, the next doors to be opened”, by CSO market expert, Simona Rubbi.

6/ “China retail, priority and growth with imported brands” by CR VANGUARD head of perishables procurement, Mike Li.

7/ “The new Asian distribution channels; how to approach them” by FRUTA CLOUD manager George Liu.

8/ “Online & Offline, New retail phenomenon in China” by HEMA SUPERMARKET (ALIBABA) head of procurement, Paul Sheh.

9/ “Best Channels for Fresh Food and using KOLs to your full advantage”” by ARCTIC SOLUTIONS CEO Bjorn vd Veen.

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Wooden packaging makes the difference

2% rise in wooden packaging production in Spain last season, according to FEDEMCO

According to the Spanish Federation of Wooden Packaging and Components (FEDEMCO), the tay format accounts for 60% of packaging produced for sales items. The highest growth in recent years has been in the Pitufo® brand’s formats of less than 2.5kg, with which it has reached 35% of the market share. FEDEMCO is optimistic about future opportunities for expansion. The federation’s marketing and communications manager Roberto Garcia said, “There is a growing demand for wooden packaging for premium product lines. Wood offers a stylish presentation that enhances the quality of the packaged product, setting it apart from its rivals. There is also higher demand for ‘greener’ packaging.” Firms want to present their products to a more environmentally-conscious customer in natural, ecological packaging.

Openings in distant markets

Opportunities are opening up in new markets like the US and the Middle and Far East. Robert Garcia said, “Wooden packaging is greatly admired in these areas.” Exporters prefer wooden packaging as it offers greater resistance and thus ensures the product arrives in perfect condition. FEDEMCO will once again be in attendance at Fruit Logistica 2017 (Hall 11.2, Stands 8-10), where it will display various wooden packaging formats like the Pitufo® brand’s 1-2kg containers. Roberto Garcia said, “This format is the best suited to current market conditions.” Representatives of the federation’s member companies and the FEDEMCO team will be on hand to provide information about the commercial, hygienic and environmental benefits of using wooden packaging.

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New era for Gulfood in Dubai

Celebrating over three decades of success, in 2017 Gulfood will host more than 5,000 local, regional and international companies from 120 countries displaying hundreds of thousands of finished food and beverage products.

Gulfood, the world-leading annual food and hospitality event in Dubai, is undergoing major changes in format and visitor experience in preparation for the next edition, being held February 26 to March 1 in 2017.

Gulfood 2017 will focus on finished food and beverages and feature dedicated halls organised around the areas of Beverages; Dairy; Fats & Oils; Health, Wellness & Free-From; Pulses, Grains & Cereals; Meat & Poultry; Power Brands; and World Food.

Trixie LohMirmand, senior vice president of Exhibitions & Events Management for the event host, Dubai World Trade Centre, said the new layout comes amid growing global sales across these eight food commodities.

“Not only will Gulfood’s new sectorised format allow visitors to get straight to business assessing quality and benchmarking price in their respective segments, but it will also lead to deeper market insights and trend awareness through focused consultation with the right experts in one place,” LohMirmand said.

“The emirate is already the world’s biggest re-exporter of rice, coffee and tea, and Gulfood opens the door to international food industry professionals to learn more about the recent infrastructure and mega project developments – such as Dubai Wholesale City – that will further transform the emirate’s strategic potential as a re-export hub for the global food industry.”

Global buyers will discover more than 1,000 new-to-show food and beverage producers at the February event, which will feature 120 national pavilions including for first-time participants Malta, Finland and Slovakia. Exhibitor space has already sold out.

Gulfood 2017 will host more than 5,000 local, regional and international companies from 120 countries displaying hundreds of thousands of finished food and beverage products.

For more information: Gulfood 2017

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Pegasus Agriculture: the future of hydroponics

Hydroponics Market Anticipated to Grow from $19.9 billion in 2015 to $27.3 billion in 2020

Pegasus Agriculture is one of the leading owners and operators of hydroponic farming facilities in the Middle East and North Africa (MENA). Its office is strategically located in Dubai, U.A.E., and serves as the headquarters for its global growing and distribution network.

“With over 150 years of combined market experience, Pegasus Agriculture continues to lead the MENA region in its goal to contribute to its independent food security,” said Mahmood Almas, chairman of the group.

The group has designed different hydroponic systems adapted to every different growing region to produce during a full 12 month period. The units designed for the Middle East have a double roof system to protect the plants from the sun.

Other indoor types of farms are adapted to Nordic countries like Russia and based on large buildings of concrete, using the latest generation of LED light. This system is much cheaper than advanced Dutch glasshouses, and also more productive,” added Almas.

Omani Farm

Last year, Pegasus opened the first half of its 2 ha operation planned in Oman specialising in leafy greens. “2016 was the first summer crop, which was produced with success and we were able to control the high summer temperatures,” Almas said.

It is divided into greenhouses of 0.5 ha area each (144 by 36 m2 ). Each includes 25 to 30 production lines that are 15 m long, 2 m wide and 2.5 m high. Each production unit includes 16 crop lines; 8 on each side. The productivity is achieving a record level of 180 kg/m2 of lettuces, with production of 14 crop cycles every year.

Portugal’s Proença-a-Nova Park to supply UK market

In a meeting on 16th August, the City Council approved the transfer of designated plots to Pegasus Agriculture, with the aim of constructing hydroponic farms. The structure is expected to be completed by May 2017, and the vast majority of the subsequently farmed produce is to be destined for export, the priority target being the UK.

Pegasus plans to invest two and a half million euros (€2.5 million) per hectare of production and employ 12 people in the first phase of production (of three phases). “This new investment with other companies that today are already in the business park confirms the location’s capacity to attract new companies and thus promote employability,” said President Mayor of Proenca-a-Nova, John Wolf.

Read more fresh produce industry news from edition 145 (Sep-Oct 2016) of Eurofresh Distribution magazine online here:

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Al Bashiri restructures its storage and starts importing bananas from Ecuador

Al Bashiri is a company with a 12-year history in importing supplies in different markets and supermarkets in Saudi Arabia: fruit and vegetables from Argentina, Chile, the US, South Africa, France, Italy, Egypt and Cyprus, among other countries

Al Bashiri is a company with a 12-year history in importing supplies in different markets and supermarkets in Saudi Arabia: fruit and vegetables from Argentina, Chile, the US, South Africa, France, Italy, Egypt and Cyprus, among other countries.

The company currently imports 15 containers a week to Jeddah, distributed through 1,040 channels.

General manager Ahmed Al Bashiri (pictured) said it is progressively growing year after year. Today the Al Bashiri company is working on expanding its own warehouse, which is due for completion in two years.

“We want to start importing bananas from Ecuador. It’s the only product we need to provide our customers, but we are growing year on year with our warehouses to take good care of the product we bring,” Al Bashiri said.

It is worth noting that this is because the firm works with fruit and vegetables and each product needs a different kind of care. So Ahmed has his own company for handling the storage service

This article appeared in edition 143 (May/June 2016) of Eurofresh Distribution magazine in the Special Report / Med & Middle East. Read more from that issue here: