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Syngenta Vegetables launches a new product mobile app in the Africa and Middle East territory

Syngenta Vegetables launches a new product mobile app in the Africa and Middle East territory

As we start a new year, we are cognizant of the fact that online presence is increasing. Communities throughout the globe have been forced to spend more of their time online as face to face contact has been minimized. This has set the perfect environment for Africa Middle East Vegetable Seeds team to take advantage of the digital space.

67% of the global population uses mobile devices and this will grow by 40% in Africa and 52% in Middle East according to the World Advertising Research Center. Another report from Counterpoint Research shows that out of the global population of mobile phone users, about 403 million are located in Africa and Middle East countries. These statistics give us a good foot hold for the launch of an app in the territory.

Consequently, we have created a unique platform showcasing our channel footprint in Africa and Middle East (AME). This platform will cover 34 countries across the territory, showcasing our unique portfolio of 27 crops, with an estimated number of 400 varieties, thus making it one of the most inclusive apps in the sector. The app is quite simple to install and navigate allowing our users to experience the AME portfolio right in the palms of their hands and at the touch of a button. This app has also considered lingual diversity and hence is in English, French and Arabic to cover more countries in the territory.

Users will be able to experience the very best that Syngenta Vegetable Seeds AME has to offer…

Growers at the heart of everything – Our existing portfolio will be right in the grower’s hands using this application while subsequent portfolio enhancements will also be available in the future making it very simple to interact with your varieties of interest

Unmatched quality and expertise – At Syngenta Vegetable Seeds: AME, one of our goals has always been to link our cherished growers with the point of sale of our varieties. This application ensures that this is a possibility.

Making a real-world difference – My Seeds Syngenta: a mobile application that addresses growers needs throughout Africa and Middle East. Information on our world-leading portfolio of vegetable varieties accessible wherever you go to help sustainably grow your business.

Genuine value through innovation – our app has taken into consideration both Android and IOS users and hence allows for access with more devices globally. The app also has a link to our AME YouTube channel providing access to content throughout the territory to our users.

Gerard Eysink, Head of Africa and Middle East Vegetable Seeds states that “the purpose of the app will remain to showcase our AME diversity and portfolio in order to adequately interact with our customers who are the heart of our business”.

The AME Veg app has gone live from late March 2021 and promises to provide our stakeholders with a simple and innovative way to keep abreast with Africa and Middle East Syngenta Vegetable Seeds.

About Syngenta

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit, and


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Barakat offers over 1,500 healthy items and sustainable goals in 2021

Barakat with more than 1,500 healthy references, sustainable goals in 2021

The world largest manufacturer of non-preserved fresh juices increases its sourcing programme from local growers, multiplies its healthy innovations and customises its product assortment.

It is that time of the year again when resolutions abound – like a fresh, healthy start! “Make good on this resolution with Barakat’s fresh juices, cut fruits, healthy shots, ice pops and more,” said managing director, Kenneth D’costa.

Barakat’s promise to its customers has been to serve the best of fresh, from the choicest fruits and veggies from across the globe to 100%-fresh juices with no additives or preservatives. Every Barakat product stands true to this commitment, which means customers can rest assured that their nutritional needs will always be served by this brand.

The need for immunity boosting is more pressing than ever before with the pandemic still enveloping the globe. Barakat’s 60ml healthy shots featuring super foods, like ginger, turmeric, moringa etc., give you a significant dose of immunity and are a perfect health-in-a bottle grab and go option.

“You are what you eat” best defines the link between food and wellness. Active lifestyles and potentially hazardous health conditions due to elevated stress levels are real time issues in today’s world. The requirement for a nutritionally balanced meal that can heal and treat from within is best delivered by fresh and healthy natural produce. “Eat your rainbow” essentially means that the more colour on your plate from various fruits and vegetables, the healthier you become. Nature provides nourishment in plenty and Barakat packages them in tasty and delectable forms like juices, crunchy salads and treats like ice pops which are nothing but frozen juices. There are also specialised ranges like the keto range to satisfy specific dietary requirements.

Barakat also believes in promoting the best of fresh from local sources by supporting 40-50 local growers. A wide variety of 40 types of fruits and vegetables spanning mushrooms, greens, tomato, peppers, and cucumbers are available from local farms in the UAE.

Eco-friendly initiatives & investments in hydroponics represent a key focus for the company over the next few years. Barakat is partnering with Tadweer, a strategic partner for waste management with the Dubai Municipality to turn peels into green compost, a multi-purpose conditioner for the soil. Barakat’s state-of-the-art facilities achieved zero-effluent status for the year 2020 and Barakat has taken the pledge to recycle the equivalent of 11,000 trees a year of cardboard used across its 6 state-of-the-art facilities and corporate offices.

Largest range of healthy line, customized solutions for Expo 2021

The firm’s core belief is to make its customers the “healthiest version of themselves”, by serving them in locations like health clubs, fitness centres and spas, as well as regular retail channels with health and wellness products that include Keto and juice shots amongst others. Barakat’s communication campaigns highlight the link between food and wellness while delivering the message of “Best of Fresh”. These philosophies will now be reflected in the events and activations that the brand participates in.

Exotics, organics, retail & e-commerce new business lines

Barakat is investing heavily in delivering to your doorstep while also strengthening its presence in traditional outlet channels. “We have launched an app and enhanced our e-commerce platform for an optimal customer experience bringing convenience and the ease of ordering together. We will continue to extend our range to include ready-to-cook and ready-to-eat meals, wellness juices, breakfast pots and natural chilled desserts,” said D’costa.

Consumer trends indicate the need for natural, fresh and clean products that offer convenience on customers’ doorsteps. “New product development at Barakat has always been guided with the basic philosophy of nothing but the best of fresh and natural for our consumers. We are also mindful of all our initiatives being sustainable and are constantly improving processes, making infrastructural changes to become a fully sustainable brand,” said D’costa.

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Myanmar sends first watermelon shipment to Middle East

Myanmar sends first watermelon shipment to Middle East © Réussir Fruits et Légumes

© Réussir Fruits et Légumes


Myanmar has started exporting watermelons to the Middle East, with the first shipment heading for the UAE last week. Other destinations are to be added, as the country seeks to diversify its exports markets, reports the Myanmar Times.

U Naing Win, chair of the Myanmar Melon Producers and Exporters Association, said, “We have been exporting watermelons for the past 30 years and this is the first time we are engaging with the UAE. We will also be exporting to Qatar as well as Singapore soon.”

The move is intended to reduce dependence on the Chinese market. “If we are able to export regularly to Dubai, Qatar and Singapore, we won’t face such problems. The price will be more stable as these countries make orders by the container whereas watermelons are delivered to China on trucks, which are subject to customs checks and driver availability,” said Win.

Following the COVID-19 pandemic, watermelon supplies have fallen in Myanmar after China shut down its borders. Watermelons can grow throughout the year in Myanmar.

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Brazil to step up fruit exports to Middle East

Brazil to step up fruit exports to Middle East © Réussir Fruits et Légumes

© P. Gaillard, Réussir Fruits et Légumes


Brazil’s fruit sector has its eyes firmly set on Asian and Middle Eastern markets. In the first 10 months of 2020, Brazil’s fruit exports were up 2.8% to 725,000 tons, compared to the same period of 2019. Shipments to the Middle East accounted for about 15,000 tons in 2019, with the UAE being the largest market. The main products shipped to these markets are melons, table grapes, mangoes and limes. This growing interest has led to a growing number of Brazilian operators to become halal certified. Omar Chahine, commercial manager of Brazilian certifier Cdial Halal, said the certification has been increasingly required in Arab countries and beyond. China and South Korea are also becoming major markets for Brazilian fruit exports.

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Tatawwar 2020 / 2021 puts the spotlight on high school students as the next social innovators

Tatawwar 2020 / 2021 puts the spotlight on high school students as the next social innovators

Tatawwar, brought to you by HSBC in partnership with, brings together students, teachers, and government bodies to create a better future.

HSBC and have today launched the third edition of its future skills flagship programme, Tatawwar: Building Tomorrow’s Minds, for students across the UAE, Egypt, Oman, Kuwait, Bahrain, and Algeria.

Tatawwar: Building Tomorrow’s Minds is an interactive online and face-to-face programme that brings together students aged 15 to 18, schools, parents and the business community to innovate for a sustainable future by addressing the three United Nations’ Sustainable Development Goals (SDGs):

  1. Climate Action
  2. Human Health and Well-being
  3. Clean Water and Sanitation

Tatawwar, which is translated to “to develop” in English, encourages students to develop core future skills in innovative design thinking, financial literacy, critical thinking, and entrepreneurship. It raises awareness of how business can help address social and environmental problems in their community through innovation. 

The past 2 editions of Tatawwar: Building Tomorrow’s Minds have seen more than 5,000 students from over 1,000 schools across the Middle East and North Africa region, register in the blended learning programme.

The Tatawwar team hosted 20 prototyping workshops for over 500 shortlisted students, in each of the programme’s countries in partnership with local Fablabs and maker spaces.

Commenting on the launch, Daniel Howlett, Regional Head of Commercial Banking, HSBC Middle East, North Africa and Turkey, said: “Education is a priority for governments across our region as they transition towards building sustainable and knowledge-based economies. As the region’s leading international bank, HSBC is uniquely positioned to support the growth of this vital sector.”

Sabrin Rahman, Regional Head of Sustainability, HSBC Middle East, North Africa and Turkey, added: “Ensuring every student has the opportunity to build the core future skills they need to thrive in tomorrow’s global economies, while building awareness of how business can help address social and environmental concerns, is fundamental to our approach. Tatawwar: Building Tomorrow’s Minds embodies just that, and we are very proud to roll-out this great initiative to students, parents and schools again by building on the great success of the programme over the last two years.”

To date, 9 winners and 30 ambassadors have graduated from the programme after undergoing extensive mentorship and further development on social entrepreneurship, financial literacy, and employability skills.

First prize in the last rollout was awarded to Bader Al Sarraf from Bahrain for his ‘Solar Panel CO2 Converter’, a project that produces green energy while also reducing CO2 in the air. One of the winners of the first rollout, Samah Abdulla from Egypt, has already raised capital through crowdfunding, launched her Water Management and Saving (WMS) app and has secured participation in a local incubation programme.

“We are very proud of how the empowerment platform has enabled Tatawwar to scale and adapt to various disruptions caused by the COVID-19 outbreak. Together with HSBC and through the engagement of the high-school student stakeholders, we are demonstrating how large scale empowerment and impact can be achieved,” said Shadi Banna, Chief Empowerment Officer,

Students can now register for the programme at Schools, parents, NGOs and any other partners who would also like to participate in empowering the next generation of social innovators are also invited to get in touch through the website.

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Carrefour unveils Mobimart: the region’s first grocery bus

Carrefour unveils Mobimart: the region’s first grocery bus, © Carrefour & Majid Al Futtaim
© Carrefour & Majid Al Futtaim


Carrefour’s newest grocery concept brings fresh food and everyday supplies to underserviced neighbourhoods across Dubai.


Dubai, UAE, 3rd March 2020: Carrefour, operated by Majid Al Futtaim in the UAE, unveiled Mobimart, the region’s first grocery bus, bringing convenient and accessible shopping to the doorsteps of underserved neighbourhoods and communities across Dubai, six days a week.   

Carrefour Mobimart offers customers an extensive variety of daily groceries and fresh food, including a selection of organic produce, frozen food, snacks, beverages, and light household items. The bus will visit various communities along its assigned route, with timed stops, parking just a short walk from shoppers’ homes.

© Carrefour & Majid Al Futtaim


Phillippe Peguilhan, Country Manager of Carrefour UAE, at Majid Al Futtaim Retail – said: “We’re constantly looking to find new ways to reinforce our position as the leading retailer in the region. This is what drives us to come up with unique concepts that reach our customers and satisfy their needs wherever they are. Carrefour Mobimart represents Majid Al Futtaim’s commitment to provide innovative, and seamless customer experiences to our shoppers, as we bring Carrefour to their doorsteps.

Carrefour Mobimart was built in Dubai by homegrown Bespoke Trailers—a start-up based in Al Quoz. Jamal Wick, Managing Director and Co-Founder of the company said, “We commend Majid Al Futtaim for their efforts to always bring the best innovations by going over and above the brick and mortar stores’ expectations. Residents in the UAE have high expectations of personalised delivery services and Carrefour has successfully brought a grocery shopping experience to their doorsteps. We are also appreciative for their support to local SMEs through such initiatives, reflecting their efforts to contribute to the diversification of the economy.”

Majid Al Futtaim Retail has been reimagining traditional grocery concepts as it caters to evolving customer needs. With this latest innovation, Mobimart compliments Carrefour’s portfolio of store formats, including the popular Carrefour Marine, the world’s first sail thru store.

The bus will visit several areas in Dubai, with the majority being residential as well as stops at Kite Beach, and Rahaba labour accommodation. The full list of destinations served at this time is: Javza – South Gate, Akoya – Juniper Cluster, Claret Cluster and Amazonia Cluster, Rahaba Kite Beach, Meydan – near Emirates Pilots Village, Jumeirah Village Circle, Jumeirah Village Triangle, Jumeirah Islands, and Sports City – Victory Heights. Details on the schedule will be posted regularly on Carrefour’s website and social media channels.



About Carrefour in UAE

Carrefour was launched in the UAE in 1995. Today, Carrefour operates 29 hypermarkets and 80 supermarkets, employing more than 10,000 colleagues.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.


Source: Press Release
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Gulf Mushroom Company, the largest high-tech farm in the Middle East

Gulf Mushroom Company, the largest high-tech farm in the Middle East

Gulf Mushroom is an Omani company established in 1997. It is the largest farm in the Middle East that produces, packs and exports up to 15 tons of fresh mushrooms per day.

The company’s assortment is very large, such as Portobello, Brown Champignons mushrooms, White Button, Baby mushrooms. They also produce Oyster & Shitake mushrooms. “We export 80% of our products to GCC countries, and Far East markets etc.,” says Ibrahim Jamil Al-Rawahi, executive marketing manager. “We not only sell the mushrooms, we also promote them widely, because it is an extremely healthy product, and we want to create the awareness of the consumers and arouse their interest in it.”

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Adel & Sadiq, grows in import of new products and promotional activities

Adel & Sadiq, grows in import of new products and promotional activities

The company, which is both family owned and operated, imports fruits and vegetables from all over the world to sell in the Bahrain market. The company has its distribution channels, supplying different sections of the market: supermarkets and wholesale markets with the majority of sales focused on the domestic market. The products are mainly apples, oranges, kiwis and avocados, which are all important markets with growing demand. They import from many sources around the world such as Australia, the US, Thailand, Egypt, Argentina, Europe, Canada, Mexico and Kenya. “Wherever we can get our hands on new products we try to get as much as possible into our county,” says their director, Sadiq Jaffar Hasan. Likewise, Adel & Sadiq have been looking at different avenues for growth and have focused their recent efforts on both promotional activities and widening their organic offerings. The promotional activities have been done in coordination with both the supermarkets and suppliers such as Zespri, Leaderbrand, Rockit Apple and Mr. Apple and have helped to boost sales by giving a more interactive shopping environment. The company has been widening their organic range with berries from Spain and apples from New Zealand and USA. Adel & Sadiq have also increased their conventional supplier base by becoming the sole importer and distributor of the Dole Brand in Bahrain while simultaneously beginning direct shipments from the UK with Gs Fresh as well as from Colombia.

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Worldwide boom in organics

New method to test whether your fruit and vegetables are truly organic 

The consumption of fresh organics for healthy living is now a global phenomenon.

While consumers in Denmark, Germany or Switzerland are already accustomed to seeing organic and conventional products share shelves in their supermarkets, until a few years ago, this was unthinkable in other regions of the world. However, imports of fresh organic produce are increasing globally and gaining more followers every day.

Dubai’s Fruit Line Trading Est develops food service
and zero-waste protocol for organic produce 

Imports represent more than 90% of the firm’s business and have grown on average by 30% for the past three years. These products consist mainly of citrus, apples, pears, grapes and kiwi from the US, South America, Europe, South Africa, China and the Middle East. This year, Fruit Line Trading Est is focused more on key accounts, like supermarkets, with whom it is seeking to establish long-term strategic relationships. Jamal El Kari, Trading Est’s manager for Khat AlFakeha, said, “We have started developing our food service area which is going to grow, particularly with the new Vision for KSA 2030, which focuses on tourism. We are based in the capital of Saudi Arabia in the Fruit & Vegetables Central Wholesale Market and are looking forward to opening our branch in Jeddah City, which will capture both Jeddah and Makka and target the pilgrimage seasons as well.” In the area of sustainability, the firm has developed a food service segment that includes organic and zero-residue products. Corporate responsibility is a key value for the firm and its trading company, Khat AlFakeha.

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Asia & Middle East featured this Wednesday 10th at Macfrut by Eurofresh Distribution conference, May 10th

Key industry leaders from China, India and the UAE to give their visions and recommendations, May 10th 14H40 in Rimini.

Key industry leaders from China, India and the UAE to give their visions and recommendations, May 10th 14H40 in Rimini.

Organized by EUROFRESH DISTRIBUTION magazine and MACFRUT expo on May 10th in the afternoon, the aim of the conference is to debate market opportunities, constraints and recommendations for a better “value chain” with the Middle East and Asian markets. Leading importers, retailers and experts in e-commerce are invited from the UAE, India and China. They will explain the latest consumer and market trends in their countries, with their analyses of the opportunities given by the different distribution channels:

1/ “Market overview, distribution channels and growing trends” by EUROFRESH DISTRIBUTION editor, Pierre Escodo.

2/ “Premium produce, a rising demand in the Gulf” by DANUBE SUPERMARKETS (BIN DAWOOD) head of procurement, Ahmed Ali.

3/ “Raising standards and driving new customers in the UAE” by Elite Agro LLC purchase manager, James Varghese.

4/ “Indian market reality and opportunities” by Suri Agro Fresh Jt. Managing Director, Hitin Suri.

5/ “Market access, the next doors to be opened”, by CSO market expert, Simona Rubbi.

6/ “China retail, priority and growth with imported brands” by CR VANGUARD head of perishables procurement, Mike Li.

7/ “The new Asian distribution channels; how to approach them” by FRUTA CLOUD manager George Liu.

8/ “Online & Offline, New retail phenomenon in China” by HEMA SUPERMARKET (ALIBABA) head of procurement, Paul Sheh.

9/ “Best Channels for Fresh Food and using KOLs to your full advantage”” by ARCTIC SOLUTIONS CEO Bjorn vd Veen.