About 6,000 visitors are expected to attend this year’s medFEL, being held April 21-23 in Perpignan, France.
Thanks to the launch of medFEL TECH, the event now attracts representatives from the entire fruit and vegetable industry, ranging from products through to packaging, seed producers and plant breeders, and logistics and cold chain practitioners.
A powerful tool for prospecting new business, medFEL encompasses more than 35 export markets and this year its visitors are expected to include 120 VIP buyers from Algeria, Bahrain, Bangladesh, Brazil, Colombia, Egypt, Hong Kong, Ivory Coast, India, Lebanon, Luxembourg, Oman, Qatar, Saudi Arabia, Singapore, Sweden, Tunisia, United Arab Emirates and Vietnam.
More than 4,000 BtoB meetings will be scheduled with exhibitors.
Focus on apples
With apples taking centre stage, fruit and vegetable producers from the French regions (Languedoc-Roussillon, Loire Valley, Provence-Alpes-Côte d’Azur etc.) and Mediterranean countries (Greece, Morocco, Tunisia, Spain, Italy, Egypt, Algeria, Portugal, Turkey etc.) will shine the spotlight on every type of apple available to customers.
The major apple brands, such as Blue Whale, Cofruid’Oc Méditerranée, J.M.C. Fruits, Tifanette, Vog etc., will be exhibiting their produce alongside all the other varieties of fruit and vegetables.
The consequences of the Russian embargo and five crop forecasts (apricot, peach, melon, plum and apple) will be the focus of a programme of debates designed to appeal to the media and medFEL visitors.
Organising committee president Chantal Passat said medFEL is responding to the demand for innovation, which is a key driver of the sector’s competitiveness.
”This will help our stakeholders to maintain a strong position in export markets and meet the changing expectations of consumers,” Passat said.