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Macfrut, horticulture innovation in the spotlight

Macfrut, horticulture innovation in the spotlight

Greenhouse horticulture will be one of the hot topics of the 36th edition of Macfrut, 8-10 May in Rimini, with the Greenhouse Technology Village and an international conference.

By 2050, the world’s population will reach 10 billion and, as a result, the fruit and vegetable demand will amount to 3.5 billion tonnes, which is 900 million tonnes more than today. The population is expected to concentrate more and more in large metropolitan areas, whereas crops will need to have cultivation systems capable of generating higher yields through intensive crop cultivation. This will be achieved mainly by growing crops in “climate controlled environments”, which are less susceptible to risks associated with a growing number of harmful pathogens and climate change. This premise is the starting point for the double initiative dedicated to the horticultural revolution of Cesena Fiera, which during the 36th edition of Macfrut – to be held from 8 to 10 May in Rimini – will address this topic thanks to the Greenhouse Technology Village and an international conference entitled “The future of greenhouse farming and greenhouse farming in the future”.

The Greenhouse Technology Village will be an area dedicated to greenhouse horticulture innovation that will host manufacturers of technologies, materials and technical equipment, seed companies and nurserymen. In this specialised setting, located at the East entrance, some of the innovations that are set to become daily working tools for producers will be presented.

On this occasion, Macfrut also announces a proposal: to convert disused industrial sites into centres of excellence in horticulture innovation. This sector has undergone a major revolution and currently allows top-quality produce to be grown in small areas, without climatic influence and with considerable energy savings. In protected horticulture, both hardware and software technology play a crucial role in production and management processes. Greenhouses where temperature, humidity, light and nutrient intake can be controlled and managed through fertigation are steadily gaining importance. The advantages of using natural resources more efficiently are becoming increasingly evident: greenhouse crops allow water and chemical fertiliser consumption to be optimised and environmental impact to be reduced to a minimum, since, in a protected environment, fewer plant protection products are required to grow crops.

In addition to this exhibition, an international conference is also scheduled for Thursday 9 May. During the event, organised with the scientific cooperation of Cecilia Stanghellini of the Greenhouse Horticulture Unit of Wageningen University & Research (WUR), trends in horticultural production for the European and global fresh produce market will be examined, as well as the latest trends in production technology. Speakers from the Netherlands (Cindy van Rijswick, Fresh Produce Analyst at Rabobank), Spain (Roberto García Torrente, Director Innovación Agroalimentaria Cajamar, Almeria), Morocco and Eastern Europe (Paolo Battistel, Ceres) will share their experiences. These countries have invested in new aboveground production techniques (substrate, NFT systems, Floating System, climate control and artificial lighting in greenhouses, etc.) and are now leading players in the global vegetable market. An overview of the strengths and weaknesses of the sector in Italy – which is now exploiting the benefits of renewable energies – will be provided. This topic will be addressed by Stefania de Pascale (University of Naples), Giorgio Prosdocimi Gianquinto (University of Bologna) and Massimo Lucchini (Idromeccanica Lucchini), followed by a round table on “What is necessary to make Italian greenhouse farming future-proof?”.

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Table Grape Meeting, the future of table grapes lies in innovation

Table Grape Meeting, the future of table grapes lies in innovation

On the occasion of the 36th edition of Macfrut (8-10 May 2019), an International Congress will be held, which will be entirely dedicated to one of Italy’s finest fruit and vegetable products: the focus is on varietal innovation and marketing.

With a yearly output of approximately 1 million tonnes with a 47,000-hectare production area, Italy is the leading producer of table grapes in Europe, followed by Greece and Spain. In this context, Cesena Fiera has come up with the idea of organising an event dedicated to this product, with the aim of assessing the current situation in a constantly evolving sector with great potential.

The “Table Grape Meeting” will take place on the occasion of the 36th edition of Macfrut, on Friday 10 May 2019 at the Rimini Expo Centre, and the focus of the discussion will be on varietal innovation, starting with Italy’s development programmes, including the new international varieties that are currently produced in Italy, before moving on to outlining the new varieties that are set to reshape the market.

In Italy, for example, in the two main table grape production areas, Apulia and Sicily, which cover 75% and 25% of the cultivated surface area respectively, the production of seedless grapes has increased considerably in the last decade, so much so that in Apulia it accounts for 30-35% of total production.

The event will be divided into two sessions: during the first session, some of Italy’s leading players in the sector will discuss varietal innovation, sharing their hands-on experience and points of view on future developments; the second session, instead, will feature a round table discussion with the participation of European and international speakers from leading countries in the production and import of table grapes. To support the debate, video interviews with major Italian producers in the industry will be screened, providing opportunities for discussion and dialogue.

The Congress is intended for Italian and foreign producers, buyers, technologists and importers. Participation is free of charge and it will be simultaneously translated into English.

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New Shanghai trade show for China’s fresh produce

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Inaugural China Fruit Logistica attracted over 2,000 professionals to Shanghai.

The first China Fruit Logistica (China FL) was held on May 14-16, bringing together almost 100 exhibitors, the majority of whom came from 12 different provinces across China to showcase their products and services. A wide range of global products and solutions were also on display, with 18 different exhibiting countries taking part representing five continents. China FL created a new premium professional trade platform on a national scale for China’s fresh produce business. It took place at the Shanghai Convention & Exhibition Center of International Sourcing, drawing over 2,000 local and foreign visitors. Top-quality buyers, trade visitors and industry professionals from 25 provinces across China as well as international visitors from over 30 different countries travelled to Shanghai to take part in this first edition. China FL is organised by Global Produce Events (Shanghai), sponsored by China Good Agri-products Development & Service Association (CGAPA) and co-organised by Valuedshow (Shanghai) Management LLC.. CGAPA comes under the authority of China’s Ministry of Agriculture, and focuses on modernising the agriculture sector and upgrading quality standards for domestic producers and suppliers.

High-level programme

A three-track programme was offered in China FL to provide visitors with a high-quality mix of strategic insights and practical information, including a Main Stage, Expert Stage and Media Studio.  The Main Stage, China’s leading fresh produce conference event and forum, featured keynote presentations and panel discussions on hot topics and trends in China’s fresh produce business. At the Expert Stage, visitors could meet industry experts from around the world, and get practical insights regarding the best products, systems and solutions for their business. The Media Studio featured live interviews with key industry figures covering the latest trends and innovations.

Hainan Tiandiren Ecological Agriculture, best tropical fruit

Banana and pineapple are Tiandiren’s two most popular, premium-quality and widely grown fruits.  Founded in 2001, Tiandiren has been specialising in the tropical fruit industry for almost 20 years, with a planting base of over 10,000 ha. It has also developed leading varieties of other tropical fruits including pitaya, pomelo and avocado. Tiandiren’s vice-president Mr. Zhao said, “A new variety of banana is being developed with not only better flavour but also a pure and unique fragrance.” 

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A large number of international participants at Macfrut 2018

MF18_InternationalVisitors

One in four exhibitors will be from abroad, exceeding the target of 1,500 buyers, with the presence of the world’s leading retail chains and European importers of tropical fruits. The result will be an increasingly international Macfrut 2018 (Rimini, 9-11 May).

Many new countries will be present, including several new entries from Africa: in addition to Sudan, Ethiopia, Uganda, Tunisia and Egypt, which have confirmed their participation again this year, Tanzania, Zambia and Mozambique will make their debut at Macfrut; from South and Central America there will be representatives of the Dominican Republic, Costa Rica, Peru and Colombia – this year’s Partner Country – and China will be present with about 20 companies.

One of the highlights will be the presence of the world’s leading distribution chains, such as Rewe (from Germany), Edeka, Spar (from Austria), Jerónimo Martins (from Portugal), Biedronka (from Poland), Carrefour Romania, Lulu Hypermarket from the UAE, and many other chains.

Finally, exhibitors will have the opportunity to interact and meet more than 1,500 global buyers through the B2B platform made available to them. Buyers, opinion leaders and decision makers will also be present, in particular from China, Eastern Europe, India and Russia. Thanks to the first edition of the Tropical Fruit Congress, Macfrut will also be attended by major importers of tropical fruits from Belgium, the Netherlands, Germany and the UK and by the managers of leading distribution chains in Italy.

The support of ICE-Agenzia for promotion abroad and the internationalisation of Italian companies and the support of the Emilia-Romagna Regional Administration, aimed in particular at incoming Chinese buyers, played an essential role in the internationalisation process.

For further information, please visit: www.macfrut.com

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A rise in the number of international participants at the Tropical Fruit Congress

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About 80% of initial registrants are from abroad, largely from South America. Participation of the main European importers

The number of international participants at the first European summit on avocados and mangoes at Macfrut 2018 is on the increase. At the Tropical Fruit Congress, to be held at the Rimini Expo Centre on 10-11 May, of the 150 plus registered by 20 March 80% are from abroad.

A large number of participants come from South America, which has always been a major producer of exotic fruits, so much so that it accounts for 62% of the supply of avocados in Europe (source: World Avocado Organization). Other countries participating include the Dominican Republic, Colombia – the partner country of Macfrut 2018 – Peru, Brazil and the USA, as well as a number of African countries: Cameroon, Kenya, Sudan, Ethiopia and Zambia.

There is also great interest from Europe, where the consumption of these products has reached double digits in many EU countries (to name a few, Sweden, France, Germany, Portugal and Spain). Spain, the leading European producer of mangoes and avocados, will be widely present at the Tropical Fruit Congress with Frutas Montosa, Hortosabor, Reyes Gutierrez, Trops and Anecoop.

Many European importers have already registered for the event, including a large attendance from the Netherlands with Nature’s Pride, Liquidseal Fruit, Jaguar Fruit and Hall’s Bv; from Great Britain with Ripe Now, Grencell and The Avocado Company; from France with Thomas Nelson and Fruitrop; from Belgium with Special Fruit.

Last but not least, about 15 international newspaper journalists have been accredited.

Moreover, all congress participants will be provided with a Yearbook that includes data on mango and avocado production and consumption, with a special section dedicated to the key players in the supply chain.

Info. The event is open to a limited number of participants (up to 300 professionals). The registration fee is 100 Euros. To register, please go to www.tropicalfruitcongress.com.

The Tropical Fruit Congress is organised by Cesena Fiera. The sponsors of the event are AgroFresh, Aweta, Bertuzzi Food Processing, Cold Energy, Felix Instruments, Frunet, Ghelfi, Graziani, Mc Garlet, Nespak, Reyes Gutierrez, Sermac, Spreafico, Tr Turoni, Turatti and World Avocado Organization.

 

 

 

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Berries of Ukraine 2017: Frozen Produce & Fresh Market

Fruit-Inform announces the start of registration for the 8th International Conference “Berries of Ukraine-2017: Frozen Produce & Fresh Market”.

The event has again changed its hosting city and is to be held in Zaporizhia offering new opportunities and participants’ geography. In addition to berries, the region of Zaporizhia is known for successful production of different berry crops in Ukraine as well as cherries, which will be an additional focus of the event.

By tradition, the conference will be of a two-day format: May 18 for the conference sessions and May 19 for the business-tour to Aurora, of the leading fruit farms of the region, which focus is cherry, apricot and grape growing.

The conference business-program is focused on the following subjects:

  • Ukrainian berry and cherry production and price forecast for 2017
  • The European berry market
  • Ukrainian fresh and frozen berry export potential
  • Main export markets  for Ukrainian berries in 2017
  • Berry growing technologies in Ukraine: strawberries, raspberries, blueberries, gooseberries, honeyberries, currants, blackberries
  • Master-class. Cherry growing for business: conditions, technologies, marketing
  • Agrichemistry support for berry and fruit growing
  • Right approaches to choose plants for berry production
  • Production potential of everbearing berries
  • Investments in the berry business: most attractive positions
  • Deep freezing of berries in Ukraine. Present situation and market development prospects
  • Machinery for berry business
  • New berry handling, packaging and processing technologies in Ukraine
  • Key sales channels for fresh and frozen berries: retail, wholesale markets, processing, exports etc.

Conference audience: berry and cherry growers (more than 50%), processors, wholesalers, retailers, suppliers of input and equipment, berry plants, agrichemistry, specialized mass media etc.

The organizers expect the conference to attract more than 220 delegates from 8-10 countries of the world.

Other organizational moments:

  • Preferential registration conditions until April 5
  • Discounts for additional delegates from a company
  • Discounts for Fruit-Inform Weekly subscribers

Conference program, conditions of participation, advertising opportunities and sponsorship packages are available on the conference web-site.

To learn more about the event, please contact Fruit-Inform: 

+380 562 320795​ or  +380 96 5836323 – Mr. Ievgen Kuzin

fruit.intl@fruit-inform.com