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Many new features at Fruit Attraction 2015

Fruit Attraction 2015, which will be held from 28 to 30 October in halls 7, 8, 9 and 10 at Feria de Madrid, is the largest and most complete edition yet, with the participation expected of 1,000 exhibiting companies from 25 countries, up 20% on last year.

Fruit Attraction 2015, which will be held from 28 to 30 October in halls 7, 8, 9 and 10 at Feria de Madrid, is the largest and most complete edition yet, with the participation expected of 1,000 exhibiting companies from 25 countries, up 20% on last year, and 32,000 m2 of net exhibition space, 18% more than the last edition. Yet again production will be the most represented segment, with 70% of the offerings at Fruit Attraction.

The presence of the main fruit and vegetable producing regions in Spain – including Aragon, Andalusia, Castilla-La Mancha, Castile and León, Catalonia, the Valencian Community, Murcia, Extremadura, La Rioja and Navarra  – makes Fruit Attraction a top platform for sales and business and gives visitors a chance to discover a huge range of content and cutting-edge products, as well as the most innovative systems in the industry. Participants will also hail from companies in European countries including Austria, Belgium, France, Germany, Greece, Ireland, Italy, the Netherlands, Poland, Portugal, Sweden, and the UK. There will also be companies from Argentina, Brazil (which has significantly increased its presence), Chile, Mexico, Peru, the US and, for the first time, Nicaragua.

New features this year include a new exhibition area, the Organic Hub, dedicated to companies trading in organic fruit and vegetable products. Also, the suppliers area has been reorganised into a production area and distribution area to help professional visitors find the best suppliers to distribute their products in optimum conditions, and at Tech4Fruits they will discover solutions and technological innovations to improve productivity and production quality.

Complementing the fair’s trade activity, an extensive programme of events is on offer, spanning technical workshops, conferences and parallel activities covering a wide variety of topics. Also, organised by FEPEX, the 1st Persimmon Conference, Kaki Attraction, takes place on Wednesday the 28th covering issues relating to the production and marketing of this fruit. The 2nd Stone Fruit Attraction. on Thursday the 29th, aims to showcase Spanish stone fruit production, highlighting the diversity and variety of the offerings which make Spain the only Northern Hemisphere country able to supply all international markets for six months (April to November). Another of the initiatives is Pasarela Innova, an area dedicated to new products, varieties and brands.

For more information: www.ifema.es/fruitattraction_06/