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Obeikan continues its drive towards internationalization at Macfrut

Obeikan continues its drive towards internationalization at Macfrut

Macfrut trade fair which takes place on 8-10 May in Rimini, Italy.

Obeikan MDF, which you can find at Stand 031 in Hall D3, continues apace with its expansion strategy, following a route around the main international food sector trade events. After its successful attendance of Fruit Attraction, Fruit Logistica and the Global Berry Congress, the company continues to promote its packaging, this time in the well-known Italian town of Rimini, with the ultimate goal of positioning its packaging in every corner of the globe.

Obeikan is travelling to Rimini to attend a trade fair that mainly attracts Italian exhibitors and buyers but which this year has decided to make it more international than ever. The event’s organizers see internationalization as a priority that is essential for its continuity as well as supporting the expansion of the Italian fruit and vegetable sector. Moreover, this year Macfrut is again hosting the Tropical Congress, an event of particular interest to Obeikan, which has already demonstrated its ability to adapt its packaging to the demands of every kind of client and product.

“The tropical fruit category is hugely important to us. The growing demand from global markets for products such as avocados and mangos, along with considered product presentation to ensure the brand stands out from the competition in the case of other tropical fruit, such as pineapple, mean that this is a segment of prime interest for us. For many years now tropical fruit exporters have counted on us to reach new markets, and we are continuing to grow with the addition of new products and new formats to our portfolio,” says Salvador Martínez.

“Moreover, we’re offering a special promotion for all the orders confirmed during the Italian trade fair. Our Sales Manager, Daniel Alabadí, and our regional manager for Italy, Massimo Fava, will be delighted to look after everyone who visits our stand,” adds Salvador Martínez.

Obeikan’s high quality packaging and international experience in the retail sector make it the perfect guarantee of product presentation, differentiation and reliability. “Italy is a key market in terms of production and exports, and we can support them in growing their exports with our packaging,” concludes the General Manager of Obeikan MDF España.

‘Expansion plan’: 2020 targets

Outside the United Kingdom and Germany, the Valencian company’s two leading markets, Obeikan intends to continue rolling out its global expansion

plan and will use Macfrut as a springboard to reach other countries in Eastern Europe, the Gulf (UAE, Bahrein, Qatar), India, North Africa and South-East Asia, all of which have already confirmed they will be attending the Italian trade show.

The growing trend towards sustainability, respect for the environment and the reuse of packaging by consumers means that Obeikan adds value to the product to increase the competitiveness of its clients in international markets. In addition, the strength of its packaging makes it the ideal choice for transporting fresh produce over short, medium and long distances.

With this outlook, Obeikan is travelling to Italy with excellent expectations and its sights set on showcasing its packaging to the more than 1,500 hosted buyers from all over the world who are coming to the event.

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Macfrut to host the second edition of the Tropical Fruit Congress

Macfrut to host the second edition of the Tropical Fruit Congress

The second edition of the Tropical Fruit Congress, the international event covering topics involving exotic fruits, will be held at Macfrut from 8 to 10 May 2019. Over the course of three days, market, consumption and trade trends will be examined, as well as the scientific developments, technologies and sales strategies of exotic produce, which is increasingly in demand in global markets.

This year, it will be a three-day event. On the first day, Wednesday, 8 May at 3 p.m., market data regarding the tropical fruit sector in its entirety will be presented, with a special focus on lime, papaya and passion fruit. At the end of the day, a workshop will be held with the participation of buyers and representatives of the European large-scale retail trade.

The second day, Thursday, 9 May (from 10 a.m.) will be fully dedicated to pineapple, with speakers addressing specific topics and aspects regarding this fruit, from field production to distribution.

The third day (Friday, 10 May, from 10.30 a.m.) will feature a technical workshop for importers and distributors, jointly organised with Professor Carlos Crisosto of University of California in Davis, on the handling and ripening of tropical fruits, in particular mangoes and avocados. The aim is to provide information in order to offer consumers fruits that are perfectly ripe.

If we consider how much the tropical fruit sector has grown in Spain, tropical fruits are an excellent opportunity for converting agricultural land in Italy. Several agricultural companies in Sicily and Calabria are already growing not only mangoes and avocados but also other fruit species such as passion fruit.

‘Last year’s Tropical Fruit Congress, a high-profile international event, was a huge success thanks to the participation of the many European buyers who attended Macfrut,’ Enrico Turoni, the board member of Cesena Fiera who manages this global congress, explains. ‘I would also like to point out that many northern European companies import tropical fruits and handle fruits such as kiwis and table grapes: it is a unique opportunity for the exhibitors taking part in the trade fair.’

For further information on the event:

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Macfrut 2019, Italy looks abroad

Macfrut 2019, Italy looks abroad

More than 1,500 buyers invited from all over the world and an online platform to facilitate meeting opportunities between demand and supply: in Rimini, from 8 to 10 May, fresh produce industry becomes international

Cesena, 10 April 2019 – A month before the 36th edition of Macfrut, the international trade fair for the fruit and vegetable industry scheduled in Rimini from 8 to 10 May, figures are growing: 8 pavilions, over 1,100 exhibitors, 25% of which from abroad, 1,500 buyers invited from all over the world, and about sixty events including summits, business meetings and conventions, proving that this fair is also rich in content.

The key point of the trade show, which has been investing in this aim for years, is internationalization. “Italian fruit and vegetable industry is too dependent on the internal market, meaning European market, because selling in Germany or in the Netherlands no longer means exporting” – says Renzo Piraccini, President of Macfrut. “I believe that, at least for the products that allow it, future means widening the target markets. One of the most interesting ones is the area of the Persian Gulf, which today represents less than 2% of the export of fresh Italian fruit and vegetables and which I think is worth much more”- he concludes.

Therefore, the central topic for the growth of the Italian fruit and vegetable industry is the development of the international market. And here Macfrut plays a key role, in its strong commitment to internationalization: the promotional tour of the 2019 edition saw around thirty presentation missions around the world, foreign exhibitors present in Rimini will be 25%, including a remarkable pavilion entirely dedicated to Africa. There will be 200 companies from 14 countries: Angola, Benin, Congo, Ethiopia, Ghana, Kenya, Mozambique, Namibia, Senegal, Somalia, Sudan, Uganda, Tanzania, Zambia. Among the innovations on the international level, we point out the first presence of Cuba with 5 companies, Proecuador with 8 large companies, the Mexican state of Zacatecas with 6 companies.

Thanks to the tested synergy with ICE Agency, 1500 buyers have been invited from all over the world (only five years ago they were 250), with important confirmations from Eastern Europe, the Persian Gulf (Emirates, Bahrain, Qatar), India and Southeast Asia. Buyers who have registered for Macfrut will be able to take advantage of an important opportunity, “Macfrut Hosted Buyers Program”: from the first week of April the B2B platform is open, an online system in which each operator can set appointments with exhibitors in order to create his/her own customized agenda. The organizers will then send the final agenda in the first few days of May, after which each registered operator can print his/her ticket, schedule and agenda. In addition to the benefits related to the customized organization of the visit to Macfrut and the possibility of being hosted, buyers participating in the program will have access to the VIP Business Lounge, a reserved area set up in Rimini Fiera pavilions in which they will be able to enjoy free Wi-Fi, interpreting, wardrobe and other services.


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Table Grape Meeting, the speakers and the programme of the event dedicated to table grapes

Table Grape Meeting, the speakers and the programme of the event dedicated to table grapes

The future of table grapes lies in innovation. This will be the theme of the event dedicated to one of the key products of the Italian fresh produce industry, scheduled on Friday, 10 May from 10:30 a.m. to 12:30 p.m. during Macfrut, to be held in Rimini from 8 to 10 May 2019.

The first edition of the Table Grape Meeting will be divided into two sessions. The first session, lasting about an hour, will see five Italian speakers taking turns to give speeches focusing on current trends in varietal innovation and exports. It will start with international programmes: Maurizio Ventura, Licensing Manager Europe for Sun World International, will present Sun World’s varietal innovation programmes in Italy and in Mediterranean countries, whereas Carlo Lingua, CEO of AVI, RK Growers and RK Products, will illustrate the case of the ARRA™ variety in Italy and Europe. A focus on Italy will follow, with a speech by Alberto Mastrangelo, Sales Manager of Grape&Grape Group, who will describe the distinctive features of the Italian varietal innovation programme Grape&Grape, and Giovanni Raniolo, President of the consortium Consorzio Uva di Mazzarrone IGP (Consortium for the Grape Table of Mazzarone PGI), who will provide the example of the programme for enhancing Sicilian grapes. Giacomo Suglia, President of APEO, will speak about the future of Italian table grapes, focusing on exports and providing an overview of emerging markets.

The second session will consist of a round table, with international representatives from the production and import sectors, including: Debbie Lombaard, Commercial team of Richard Hochfeld Ltd (UK), Joaquin Gomez Carrasco, President of APOEXPA (Spain), Annabella Donnarumma, Managing Director of Eurogroup/REWE (Germany), and Stefano Borracci, Sales Manager of Serroplast (Italy/South America). Discussion will be encouraged through video pills made by combining several video interviews with leading table grape producers in Italy, called upon to express their opinion on three themes: the state of varietal innovation and the role of research; the future of production, the relationship between seeded and seedless grapes; Italian exports: which areas need to be improved and which markets should be more strongly targeted.

The event is intended for Italian and foreign producers, buyers, technologists and importers. Participation is free of charge and a simultaneous interpreting service will be provided.

Per further information on the event:

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The European “Made in Nature” project brings Italian organic Kiwifruit to Germany

The European “Made in Nature” project brings Italian organic Kiwifruit to Germany

The activities of Made in Nature – Discover the principles of European organic farming, the CSO Italy project funded by the EU, have kicked off in Germany.

After being officially launched at Fruit Logistica, Italian organic produce has now arrived in Germany and will be the focus of many activities planned as part of the 3-year European project Made in Nature – Discover the principles of European organic farming implemented by CSO Italy. During the first in-store event, the spotlight was on Italian organic kiwifruit, produced by Brio S.p.A., a supporting partner of the project. For a week, dedicated island stands with information material were set up at 140 retail outlets owned by Tegut – one of Germany’s leading and largest supermarket chains and a pioneer in the field of organic and natural food since the 1980s – for German customers and consumers.

Italian organic kiwifruit is well-known and appreciated across Europe for its certified production methods, for its cultivation in the most suitable production areas, which are regarded worldwide as key areas in the northern hemisphere, and for the undisputed expertise of Italian producers.

There are two popular varieties of organic kiwifruit: green-flesh kiwifruit, which has an acidic taste and soft texture, rich in fibre and vitamin C, and yellow kiwifruit, which is sweet and aromatic with a tropical taste.

Italian organic green kiwifruit is produced between November and June. Yellow kiwifruit is produced from November to March.

The promotion of “Made in Nature” in Germany is part of the many trade and B2B activities planned for the project that is aimed at promoting the values and culture of Italian organic fruit and vegetables and is targeted to consumers and sector professionals in Italy, France and Germany, which will continue in the next few months with communication and social activities, promotions at retail outlets and participation in trade fairs, including the upcoming Macfrut in Rimini.

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Macfrut, horticulture innovation in the spotlight

Macfrut, horticulture innovation in the spotlight

Greenhouse horticulture will be one of the hot topics of the 36th edition of Macfrut, 8-10 May in Rimini, with the Greenhouse Technology Village and an international conference.

By 2050, the world’s population will reach 10 billion and, as a result, the fruit and vegetable demand will amount to 3.5 billion tonnes, which is 900 million tonnes more than today. The population is expected to concentrate more and more in large metropolitan areas, whereas crops will need to have cultivation systems capable of generating higher yields through intensive crop cultivation. This will be achieved mainly by growing crops in “climate controlled environments”, which are less susceptible to risks associated with a growing number of harmful pathogens and climate change. This premise is the starting point for the double initiative dedicated to the horticultural revolution of Cesena Fiera, which during the 36th edition of Macfrut – to be held from 8 to 10 May in Rimini – will address this topic thanks to the Greenhouse Technology Village and an international conference entitled “The future of greenhouse farming and greenhouse farming in the future”.

The Greenhouse Technology Village will be an area dedicated to greenhouse horticulture innovation that will host manufacturers of technologies, materials and technical equipment, seed companies and nurserymen. In this specialised setting, located at the East entrance, some of the innovations that are set to become daily working tools for producers will be presented.

On this occasion, Macfrut also announces a proposal: to convert disused industrial sites into centres of excellence in horticulture innovation. This sector has undergone a major revolution and currently allows top-quality produce to be grown in small areas, without climatic influence and with considerable energy savings. In protected horticulture, both hardware and software technology play a crucial role in production and management processes. Greenhouses where temperature, humidity, light and nutrient intake can be controlled and managed through fertigation are steadily gaining importance. The advantages of using natural resources more efficiently are becoming increasingly evident: greenhouse crops allow water and chemical fertiliser consumption to be optimised and environmental impact to be reduced to a minimum, since, in a protected environment, fewer plant protection products are required to grow crops.

In addition to this exhibition, an international conference is also scheduled for Thursday 9 May. During the event, organised with the scientific cooperation of Cecilia Stanghellini of the Greenhouse Horticulture Unit of Wageningen University & Research (WUR), trends in horticultural production for the European and global fresh produce market will be examined, as well as the latest trends in production technology. Speakers from the Netherlands (Cindy van Rijswick, Fresh Produce Analyst at Rabobank), Spain (Roberto García Torrente, Director Innovación Agroalimentaria Cajamar, Almeria), Morocco and Eastern Europe (Paolo Battistel, Ceres) will share their experiences. These countries have invested in new aboveground production techniques (substrate, NFT systems, Floating System, climate control and artificial lighting in greenhouses, etc.) and are now leading players in the global vegetable market. An overview of the strengths and weaknesses of the sector in Italy – which is now exploiting the benefits of renewable energies – will be provided. This topic will be addressed by Stefania de Pascale (University of Naples), Giorgio Prosdocimi Gianquinto (University of Bologna) and Massimo Lucchini (Idromeccanica Lucchini), followed by a round table on “What is necessary to make Italian greenhouse farming future-proof?”.

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Macfrut 2019 focuses on the development of Sub-Saharan Africa

Macfrut 2019 focuses on the development of Sub-Saharan Africa

The “Lab Innova” project, which will involve more than 60 companies from Ethiopia, Mozambique, Uganda, Tanzania and Angola, was presented.

On the occasion of the meeting “Macfrut 2019: Africa sotto i riflettori” (Africa in the spotlight), the Lab Innova – Sub-Saharan Africa international training programme was presented, which is promoted by the Italian Trade Agency, in cooperation with Macfrut – the international trade fair for the fruit and vegetable sector to be held in Rimini from 8 to 10 May 2019 – AICS (Italian Agency for Development Cooperation) and other local partners.

During the meeting, the African Development Bank stated that agri-food is one of Africa’s greatest assets for growth. The continent’s GDP is expected to grow by 5% annually, whereas, by 2030, it will account for 5% of the world’s GDP. In this scenario, the fruit and vegetable sector plays a crucial role, since it is the key to Africa’s economic growth.

 ‘Italy, the world’s leading fruit and vegetable producing country and leader in the technology and packaging sectors, can play an important role in increasing the business of the African companies operating in these sectors,’ says Renzo Piraccini, President of Macfrut. He then concludes: ‘As the only supply chain trade fair, Macfrut 2019 will serve as a hub for this process by dedicating an entire exhibition area to Sub-Saharan Africa, our international partner for the 36th edition.’

For years, Africa has been at the heart of the European political and institutional agenda and has received substantial financing for external action, which in the 2021-2027 period will amount to €32 billion. In addition, with the new European External Investment Plan (EIP), the EU has launched a new financial instrument designed to support private investments in Africa, with a system of guarantees and counter-guarantees that are estimated to mobilise up to €44 billion.

The Lab Innova project is part of this strategy and is aimed at encouraging partnerships between EU and African companies, focusing on management training, innovation and transfer of technology to Africa’s agricultural and agro-industrial sectors. From February to October 2019, the programme will involve five African states – Ethiopia, Mozambique, Uganda, Tanzania and Angola – offering customised support to more than 60 African companies in the agri-food supply chain (mainly fruit and vegetables, coffee, cereals, spices, legumes, etc.) with the aim of improving their technical and management skills. The goal is to boost internationalisation among African companies, so that they can take a more conscious approach to the European market and adapt their production capacity in order to meet international standards.

For further information:

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Table Grape Meeting, the future of table grapes lies in innovation

Table Grape Meeting, the future of table grapes lies in innovation

On the occasion of the 36th edition of Macfrut (8-10 May 2019), an International Congress will be held, which will be entirely dedicated to one of Italy’s finest fruit and vegetable products: the focus is on varietal innovation and marketing.

With a yearly output of approximately 1 million tonnes with a 47,000-hectare production area, Italy is the leading producer of table grapes in Europe, followed by Greece and Spain. In this context, Cesena Fiera has come up with the idea of organising an event dedicated to this product, with the aim of assessing the current situation in a constantly evolving sector with great potential.

The “Table Grape Meeting” will take place on the occasion of the 36th edition of Macfrut, on Friday 10 May 2019 at the Rimini Expo Centre, and the focus of the discussion will be on varietal innovation, starting with Italy’s development programmes, including the new international varieties that are currently produced in Italy, before moving on to outlining the new varieties that are set to reshape the market.

In Italy, for example, in the two main table grape production areas, Apulia and Sicily, which cover 75% and 25% of the cultivated surface area respectively, the production of seedless grapes has increased considerably in the last decade, so much so that in Apulia it accounts for 30-35% of total production.

The event will be divided into two sessions: during the first session, some of Italy’s leading players in the sector will discuss varietal innovation, sharing their hands-on experience and points of view on future developments; the second session, instead, will feature a round table discussion with the participation of European and international speakers from leading countries in the production and import of table grapes. To support the debate, video interviews with major Italian producers in the industry will be screened, providing opportunities for discussion and dialogue.

The Congress is intended for Italian and foreign producers, buyers, technologists and importers. Participation is free of charge and it will be simultaneously translated into English.

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Increase in foreign visitors at Macfrut 2018

The 35th edition of Macfrut was an extraordinary occasion, with attendance at the three-day event up 15% to 43,000, 25% of whom came from abroad. Within the expo, the Tropical Fruit Congress was held for the first time, gathering 300 professionals from the global mango and avocado supply chains. Renzo Piraccini, president of Macfrut, said, “This year we hosted a trade fair that generates business not only during this event but also throughout the year.”

Macfrut was also a great opportunity for Colombia. Adriana Senior Mojica, president of CCI Colombia, said, “Colombia had 25 companies at the event producing tropical fruits of great interest to Italy and the world. At Macfrut 2018, we managed to attract new customers not only from Europe but also from China, Abu Dhabi and South Korea.” Great enthusiasm was also expressed by the delegation from Uzbekistan, represented by Ulugbek Bekchanov: “This was our second year in a row at Macfrut. This year we decided to set up a collective stand so that three companies could exhibit their fresh and dried fruits. Professionals from all over the world, especially from Eastern European countries, Asia, the Persian Gulf and our long-term customers from Russia showed interest in our products Therefore, it was a very fruitful trade fair for us, certainly the best one this year.’

The next edition of Macfrut will be held from 8 to 10 May 2019 at the Rimini Expo Centre.

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Tropical Fruit Congress, the point on world and European production of mango and avocado

Tropical Fruit Congress

The Tropical Fruit Congress, held on 11th-12th May within the Macfrut fair in Rimini, was a sell-out. This first edition was dedicated to mango and avocado with speakers from across the world discussing production, trade and consumption trends. The first day focused on marketing and quality, while  the second day, coordinated by  the journalist Pierre Escodo, turned the spotlight on production.

Daniel José Bustamante Canny, president of ProHass Peru outlined how this variety is produced in Peru and other South American producing countries. “Chile is the oldest producer in South America, while Peru is the number-one exporter to European markets. Colombia is the real rising star and has been growing very fast in the past few years. It is the only country that can guarantee supply all year round.”

The Hass variety has conquered Europe and is the most cultivated in South America. According to AMAP data, in 2018 Peru expects to produce over 300 thousand tons of Hass avocado on an area of ​​almost 30,000 hectares. Chile, the second largest supplier of avocados to European markets, has an area of ​​23,500 hectares and produces 225,000 tons of Hass. In third place comes Colombia, with about 80,000 tons from 15,000 hectares. Now the sixth largest exporter to Europe, Colombia has seen exports to the continent increase by over 55% between 2016 and 2017 with a further rise of 33% forecast in 2018.

Outside South America, Europe also has a growing ​​avocado production area. Spain is now the world’s seventh highest producing country, with an area of ​​about 10,000 hectares and a yield of about 6,000 tons per hectare (12% of which is in the Canary Islands). Spanish avocado is entirely sold on the domestic market. Enrique Colilles, general manager of the Spanish company Trops, considered the situation in Europe regarding production, trade and consumption of both avocados and mangoes. “The avocado market is experiencing great growth in consumption in most EU countries, with an average annual per capita of 1 kg (2.5 kg in Scandinavia),” said Colilles. Between 2015 and 2017, European consumption recorded an annual growth of 20% and still has a lot of remaining potential. The industry is now focused on selling the fruit at the perfect degree of ripeness as the consumer is still not able to recognise when this fruit is ripe.” Italy has also started producing avocados, mainly in Sicily, with about 260 hectares on mainly abandoned or exhausted lands that have been reclaimed and converted to the production of this type of fruit.