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 La Costiera promotes Sorrento lemons

CIT italy LIMONI LA COSTIERA_0

A romatic, juicy and sweet: there are few places in Italy quite as well suited to lemon production as the Sorrento coast, a true delicacy among Italian citrus fruits, widely used in haute cuisine and patisserie. “Our reference market,” explains Fernando Vinaccia, owner and sales director of La Costiera, “looks to large Italian retail organisation son the one hand and is particularly interested in northern Europe on the other. At the momento we are also working on organic lemons, thanks to our ISO 9001, ISO 14001 and Global Gap certifications. It goes without saying, though, that we are talking about a special kind of lemon, with a higher-thanaverage price, and so it is directed at markets that are willing to pay something extra for a quality product.” And La Costiera’s Sorrento lemons certainly aren’t lacking in quality: “The Sorrento lemon,” Vinaccia continues, “is very rich in essential oils, the flesh is especially juicy, and the rind is aromatic and edible; even the leaves can be used in cooking. It is a niche product, for connoisseurs, and that is why it is valued so highly.”

La Costiera was formed in the ’60s in Sorrento as a family business specialising in the production and sale of the Sorrento Lemon. In 1997, business activity was transferred to Fondi, in the Latina province, where La Costiera became the market leader in the production and sale of citrus fruits, especially lemons, offering its customers a guarantee of a genuine, quality product available continuously throughout the year. Most of La Costiera’s groves are found in Piano di Sorrento, Sant’Agnello and other parts of Campania, as well as in Cantabria and Sicily.

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La Costiera – a great season for the Campana lemon

2015-2016 was an exceptional year for lemons, with strong demand and high prices, according to La Costiera owner Ferdinando Vinaccia.

There are great expectations for the Campana lemon, which is experiencing a positive season.

“From a sales perspective, 2015-2016 was an exceptional year for lemons, with strong demand and high prices, and we think that this trend will carry on all the way through to the end of this year, because until now the Spanish product has been absent from the market,” said La Costiera owner Ferdinando Vinaccia.

“We are moving towards better production, in terms of both volume and quality: essentially, all of the prerequisites for a good season are there,” he said.

Indeed, it’s a season in which La Costiera will focus even more on the organic line and foreign markets

“The organic lemon line is working very well alongside the conventional product, and it’s a line we rely on quite heavily.

“As far as foreign markets are concerned, the situation is different even if the competition is very strong, particularly with the costs that we have to bear in Italy. It is not always easy to offer a competitive product, but we are looking to the European markets with confidence.

“Of course, you have to find the right customers,” Vinaccia said.