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SuperValu remains Ireland’s largest grocery retailer


The latest supermarket share figures from Kantar Worldpanel show SuperValu remains Ireland’s largest grocery retailer as Christmas approaches. 

Based on data for the 12 weeks ending 6 December, SuperValu held a 24.7% share of Ireland’s grocery market, while Tesco remained in second place with a 24.1% share.   

Kantar Worldpanel director David Berry said it hasn’t been all plain sailing for SuperValu. “Over the past six months the retailer has seen falling shopper numbers, but in the past 12 weeks it has managed to get that issue under control. This has allowed SuperValu to strengthen its position at the top, posting impressive sales growth of 3.7% and increasing its share of the grocery market to 24.7%. Alongside a strong performance in its traditional heartland – fruit and vegetables – the grocer also posted excellent sales in confectionery, crisps and snacks and soft drinks during the past quarter,” he said.