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Interpoma, Fiera Bolzano announces the dates of the 13th edition  

Interpoma, Fiera Bolzano announces the dates of the 13th edition  

The next edition of Interpoma, the only international trade show dedicated to the apple sector, will take place in 2022, from November 17th -19th.

After a thorough evaluation and a series of discussions with exhibiting companies, Fiera Bolzano has decided to return to the usual trade show calendar, which sees Interpoma as a biennial event scheduled in even-numbered years, alternating with Agrialp, the agricultural trade show of the Alpine arc, in odd-numbered years. After the 2020 edition had to be held exclusively as a digital event, it was initially planned to repeat Interpoma in physical presence in 2021. However, considering the exclusive format of Interpoma which, in addition to the trade show, includes a program of customized tours at the regional level and the involvement of the entire city of Bolzano, transformed for the occasion into the apple capital, the Board of Directors of Fiera Bolzano has decided to reschedule Interpoma in 2022, from November 17th to 19th.

“The uncertainty regarding international travel for next fall has led us to the decision, after a thorough evaluation, to postpone the Interpoma trade show to 2022. Interpoma thrives on an international atmosphere with trade visitors from all over the world. We are confident that in 2022 we will be able again to offer a format that fulfils the expectations of our exhibitors, visitors and partners”, says Thomas Mur, Managing Director of Fiera Bolzano.

Indeed, Interpoma makes internationality its main strength. At the last edition in attendance, in 2018, visitors came from 70 different countries.

The next appointment with Interpoma at Fiera Bolzano is therefore from November 17th – 19th, 2022.

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From creative communication to a harvest forecast via app: this was Interpoma Connects 2020

From creative communication to a harvest forecast via app: this was Interpoma Connects 2020
Press release & photos: Interpoma

The spectrum of topics at the first digital edition of the Digital Days for the Apple Economy was as diverse as its audience. On November 19 and 20, 1.000 participants from over 50 countries followed the events and interacted with one another in a digital matchmaking event, proving that new digital event formats can create a meeting place for the international economy and maintain the important exchange between operators. At the heart of the digital event program there was of course the world-famous Interpoma Congress.

Bolzano, November, 2020 – In the first ever digital edition of the world-famous Interpoma Congress, a total of 14 international experts reported on the latest research results and laid out their view on the future of the apple economy in a compact 420-minute format.

As the first key note to take the virtual stage, Wilhelm Kremer-Schillings, who is better known as “farmer Willi” in his online blog, explained why farmers are generally popular, but their products are very often not. Urbanization, new media, the individualization of society and, above all, a lack of knowledge about the farming profession are the reasons that contribute to this phenomenon. According to Willi, creative forms of communication might be a solution: a personal and honest approach, but also an educating dialogue at eye level with the consumer might help to resolve many issues. After this more practical approach of Kremer-Schillings, Christoph Josephi from agency panama PR (Germany) provided more insight into the topic. Josephi explained that fake news are best reacted to with positive communication. Anyone who demonstrably does more than others must definitely talk about it – this also applies to the nowadays often-overstretched topic of sustainability.

Following this introduction into the topic of creative communication and sustainability, Alfred Strigl from plenum Austria presented the sustainability strategy of the South Tyrolean apple industry, called “”, developed together with the local key players. Based on the three areas of action, namely “The South Tyrolean apple as a model of global success”, “We feed people in a healthy way” and “Nature as a partner”, concrete measures and a timetable were drawn up to make the South Tyrolean apple industry more sustainable – environmentally, socially and economically speaking. The Biodiversity Project of the Provincial Government, presented subsequently by the Provincial Councilor for Agriculture Arnold Schuler, goes in the same direction. The project intents to make South Tyrol more biodiverse through a long-term and comprehensive biodiversity monitoring program under the direction of Eurac Research.

More exciting topics followed on the second day of the Congress: It is old news that the cultivation, storage and transport of South Tyrol’s most important export product emits tons of carbon dioxide. However, for the first time it is now possible to name the factors that may improve apple production in terms of sustainability and thus meet the needs of fruit growers and consumers worldwide. This and more formed the core of the speech by Professor Massimo Tagliavini of the Free University of Bolzano, who presented their newest study on the carbon footprint of the apple in Trentino South Tyrol.

Sustainability was also the topic of the following speaker, Alain Vialaret, ex-director of the French company Blue Whale, who presented a promising cooperative project on zero residue in agriculture. The new brand “Zéro résidu de pesticides” is everything it promises to be, as fruits and vegetables bearing this label have scientifically proven to be free of any pesticide residues. Although it has only been on the market for two years, the label is very popular in France, featuring 36 different products and a 5% market share in seven years.

On another note, but still on an environmental topic, the next speaker Luciana Tavella, Professor at the University of Turin, focused on invasive species such as the marbled tree bug or the so-called Samurai wasp, which have had a massive environmental, economic as well as social consequences, and explained which countermeasures are promising.

Finally, for the first time in its 20-year history, the Interpoma Congress dealt with what might replace the species issue in the next decade: the rootstock. For more than 100 years, the M9 rootstock has been largely without competition. This monopole however seems to have finally ended. In his rootstock module at the Interpoma Congress, Walter Guerra, chief pomologist of Laimburg Research, welcomed representatives from three promising breeding programs from Great Britain, New Zealand and the USA, to present their projects. It became clear very soon that rootstocks not only have an influence on yield and fruit quality but can also contribute to a more climate-adapted apple cultivation. Therefore, in the future, farmers will not only have to choose between new apple varieties, but also between new rootstocks.

The Interpoma Congress however was not the only highlight of Interpoma Connects 2020. With 256 participants from 40 countries and 138 virtual B2B meetings of 20 minutes each, the first edition of the Interpoma Business Match was a striking success. This digital matchmaking platform proved to have great potential and immediate benefits for all participating parties. The initiative, organized by Fiera Bolzano in collaboration with the Bolzano Chamber of Commerce and EEN Enterprise Europe Network, was free to all participants.

Finally, the Interpoma Startup Award on Friday afternoon concluded the Digital Days. 13 startups were selected, and 11 competed for the title as the best start-up company of the sector. Pixofarm from Austria convinced the eight-member expert jury the most. The app they developed enables users to obtain real-time information about the condition of the fruit and to make forecasts about the harvest based on photos. The startup thus won the competition as well as a free booth at the next edition of Interpoma from November 4 – 6, 2021.

“The number of international participants proved that Interpoma is the leading platform for the global apple industry, even in digital form. We are very satisfied with the result and were able to gather valuable experience that will now help us to develop Interpoma into an even stronger brand, with a mix of live experiences and digital content,” said Thomas Mur, Director of the Fiera Bolzano Exhibition Center.

The next physical edition of Interpoma, the international trade show for the cultivation, storage and marketing of apples, will physically take place again in Bolzano from November 4 to 6, 2021. The edition of 2021 will also witness the first Interpoma Award presented for outstanding achievements in the field of varietal innovation. Applications are accepted until August 31st 2021.

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Interpoma Startup Award, nominated the finalists

Interpoma Startup Award, nominated the finalists


                                                                                                                                                                                  Press Release

Space for quality innovation at Interpoma Connects – Digital Days for the Apple Economy, the digital appointment dedicated to the apple organized by Bolzano/Bozen Exhibition Center on 19 and 20 November. Among the initiatives that will take place during the two days is Interpoma Startup Award, dedicated to the most innovative startups in the agricultural and apple sector and which will culminate with the online award ceremony, in which the 13 companies selected as finalists will take part.   

Bolzano, 12th November 2020 – Innovation, technology, digitization: these are the key words of the new digital format of Bolzano/Bozen Exhibition Center dedicated to the apple sector, Interpoma Connects – Digital Days for the Apple Economy, scheduled on 19th and 20th November. In addition to Interpoma Congress and Interpoma Business Match, the other initiative in the two-day program will see as protagonists the most innovative realities of the international agricultural panorama, the Interpoma Startup Award.

Over the past few months, many startups have responded to the call of Bolzano/Bozen Exhibition Center and WhatAVenture to participate in the virtual space dedicated to high quality innovation in the agricultural and apple sector, which will allow professionals and opinion leaders to learn about the latest novelties in the sector and establish new business relationships. There are 13 realities that have won the opportunity to be virtually present and that will compete for the Interpoma Startup Award, the prize for the best startup. On November 20th from 4:00 p.m. to 6:00 p.m. the 13 selected startups will present themselves online in front of the jury of experts: they will have two minutes for the pitch and three minutes of questions and answers with the jury. After that, the jury of experts will evaluate and nominate the winner, who will be entitled to a free booth at Interpoma 2021, from 4 to 6 November.

Here are the 13 finalist startups:


xFarm is an Italian startup that aims at the digitization of agriculture, providing innovative tools that can support producers and professionals in the supply chain in the management of companies. Its strengths are ease of use, intuitiveness and perfect adaptability to agricultural realities. The digital ecosystem includes an application, a dashboard Analytics and a line of IoT sensors.


Agranimo (Germany) produces wireless real-time microclimate sensors and provides a platform for data analysis and visualization to increase farm productivity and climate adaptation in the agro-food supply chain.


AGROROBOTICA (Italy) has designed SpyFly, a robotic monitoring system that helps the farmer to monitor his crops in real time by reducing his presence in the field. Each SpyFly trap is independently powered by solar panels and, in addition to attracting, capturing and recognizing pests, is able to collect a series of atmospheric data that, once correlated to the recorded attack phenomena, can create behavioral and predictive models.


ODIS is a young start-up from South Tyrol (Italy) that develops and markets innovative solutions for irrigation and agriculture. It offers battery-powered sensors and devices that allow remote control and monitoring from the smartphone. Their solution is useful to optimize irrigation and ensure optimal results from a distance, saving time and concern for farmers.


SOUTH AGRO is an Italian startup that produces biostimulants obtained from seaweed extracts to improve the quality and quantity of crops thanks to an increase in plant resistance to climatic stress.


BrioAgro (Spain) is a tailor-made tool for farmers. Through a 24-hour monitoring system, the farmer receives real-time information on the main variables in which he can intervene to improve his crops and integrate with agricultural irrigation systems.


Agrin (Italy) is a multidisciplinary group of professionals (agronomists, biologists, engineers and chemists) whose passion is to find solutions to maximize the economic, environmental and social sustainability of agriculture, industry and agroindustry. Numerous studies have shown that one of the main sources of surface and groundwater pollution is the inadequate washing of sprayers and tractors. The system they have developed can solve this problem in a sustainable way.


Pixofarm is an Austrian mobile application that, by taking pictures of a number of apples, allows you to get real time information about the state of the fruit and to make forecasts about the final results, having a continuous control.


Senorics is a high-tech spin-off of the University of Technology Dresden (Germany). Specializing in the design and manufacture of spectroscopic optical sensor solutions for mass applications, they have also applied this technology in agriculture, specifically to enable apple producers and distributors to determine the ideal harvest window and ideal ripening of their apples. 


Trapview is a monitoring and forecasting platform for insect pests developed by the Slovenian company Efos. Automated electronic traps allow efficient monitoring of insect pests and are almost maintenance-free.


BioLogik-Systems (Italy) has developed and patented a technology that respects the principle of circular economy and allows to recycle nutrients in the form of compost and to produce thermal energy without any combustion. The technology is a user friendly, economical and ecological solution. The startup is one of the pioneers of compost heat recovery systems creating an ideal turnkey solution for the cultivation of fruit, grapes and olives.


Semios (Canada) is a full-service crop management platform. It provides real-time crop data and pest management tools and helps farmers manage pests, diseases, frost and irrigation. The powerful wireless network of in-canopy sensors, variable speed pheromone dispensers and camera traps with automatic pest counting provides farmers with the tools to predict and respond to insect, disease and tree health conditions in real time.


Fresh Agriculture Technologies (Serbia) has developed the first artificial intelligence digital agronomy consultant MapMyApple. MapMyApple helps small and medium apple growers to predict pests and diseases on time (7 days in advance) and save money by optimizing the number of spraying activities. MapMyApple is available on the market through Google Play and Apple store.

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Interpoma Business Match to connect the apple sector

Interpoma Business Match to connect the apple sector

Due to the Covid-19 health emergency, the apple sector must also go online. That’s why Fiera Bolzano is launching the innovative Interpoma Business Match initiative. It is an exclusive online event, scheduled for November 19 and 20, which will allow the sector’s professionals to get in touch with potential exhibitors, suppliers, and business partners. Fiera Bolzano created this completely free initiative in collaboration with the Bolzano Chamber of Commerce and EEN Enterprise Europe Network. This congress represents a great opportunity to establish international contacts, sell specialized products and services, and discover innovative solutions throughout the apple sector. The event will bring together representatives of the sector’s traditional and organic production, equipment and machinery for the cultivation, harvesting, processing, and packaging of apples, control systems, data processing and computer programs, measurement and control systems, storage and logistics systems, fertilisers, supply for nurseries, information, and advice.

In addition, Interpoma Business Match will allow companies from all over the world to present their news and advances in an online marketplace. Each member of the platform will have their own virtual space in which they can upload multimedia content, text, and images, allowing them to directly present themselves to other professionals interested in having virtual business meetings. The meetings will last approximately 20 minutes and each participant will be able to prepare their own agenda directly on the platform. The B2B meetings are aimed at apple growers, buyers and importers, agricultural equipment dealers, scientific and research institutions, and start-ups in the agricultural sector.

Thomas Mur, director of Fiera Bolzano, said: “The traditional biennial appointment with Interpoma has been postponed until 2021. However, the apple sector can’t and must not stop. That’s why we are pleased to announce the launch of the Interpoma Business Match initiative, a digital platform with immediate availability and great potential that will bring together all the most important international players in the apple sector for two full days.”

Registration is open at Interpoma website until November 18.

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Interpoma 2020 is changing format and going digital 

Interpoma 2020 is changing format and going digital 

                                                                                                                                                                                          Press release

Interpoma 2020, the international fair dedicated to the world of apples planned for the coming November in Bolzano will be presented in a new hybrid format, which will see events both in digital format and in physical presence. “Interpoma Connects 2020: Digital Days for the Apple Economy”, which is the name of the appointment, will take place 19 and 20 November, while the traditional physical exhibition will be moved to 2021. The decision was made by the Board of Directors of Fiera Bolzano after having conducted a survey among the international public and was of the opinion that the distinctive international character of Interpoma was therefore potentially compromised due to the present and future international travel restrictions.   

Bolzano, 5 August 2020 – Interpoma 2020 will be changing look and become “Interpoma Connects 2020: Digital Days for the Apple Economy”, two days of events and webinar. The new format which will replace the “traditional” fair the 19 and 20 coming November foresees the traditional international Congress “Interpoma Congress” available  both online and in person, “Interpoma Future Hub”, a digital platform for the promotion of international start- and scaleups, and new events as “Interpoma Business Match”, a virtual matchmaking platform for companies and customers in collaboration with EEN (European Enterprise Network) and the Chamber of Commerce of Bolzano. The “traditional” fair, with the exhibits will be held next year, from 4 to 6 November 2021. 

In the last few years Fiera Bolzano, along with the collaboration of customers and partners, has invested a great deal in the internationalization of Interpoma reaching during the 2018 edition, 20,000 visitors and 460 exhibitors from 74 and 24 countries worldwide. This is precisely what led to the decision of transforming the 2020 format and moving the “Classical” fair to 2021 so as not to compromise this important and essential component of internationalization of the event due to the many widespread international travel restrictions.

“Over the years we have done everything possible to give Interpoma an international aspect together with our partners and customers. At the end of the day this element is crucial. However, the international character of Interpoma is also essential in the world of apples where South Tyrol is a leader on the world market. Hence the decision for a new, internationally accessible digital format” – states Armin Hilpold, President of Fiera Bolzano.

“The Covid-crisis has proved that nothing can replace physical encounters when it comes to business relationships. However, it is in these particular times that our new concept hybrid event formats enable us to remain active in the international business community and to connect our exhibitors with their clients” – concludes Armin Hilpold. 

The appointment therefore is online the 19 and 20 November 2020 with “Interpoma Connects 2020: Digital Days for the Apple Economy”, and, for those who wish also at Fiera Bolzano for “Interpoma Congress”. 

For more information 


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Interpoma China Congress: a content-packed three days

Interpoma China Congress: a content-packed three days

The third edition of the international congress “China and the Apple in the World” was held from 15 to 17 April in Shanghai: a successful format exported from Fiera Bolzano to China, giving a complete overview of the apple sector, from pre- and post-harvest through to marketing and consumption trends.

The third edition of Interpoma China, held in Shanghai from 15 to 17 April, saw Interpoma crowned as a reference point for the apple sector, in particular due to the importance of the international congress “China and the Apple in the World”. Coordinated by apple-growing expert Kurt Werth, the recently ended edition was the venue for 12 presentations to an audience of over 250 delegates by speakers from China, New Zealand, Switzerland and Italy.

As Liu Mau Wah, president of the Joy Wing Wah Group, one of the largest Chinese fruit distributors, explains: “Apple producers are currently the largest community in China, with 70% producing the Fuji variety. Fuji have been grown in China for many years, but the market now needs new varieties, which represents a major opportunity for the apple sector. The Congress organized by Interpoma in China is very important, as its content makes it of great assistance to producers who can learn about the numerous technologies coming from the rest of the world”.

China is the world’s largest apple producer, with 41,390,000 tonnes of apples grown in 2017 on an area of 2.22 million hectares – but this is not all. Cheng Cungang of the Research Institute of Pomology, Chinese Academy of Agricultural Sciences National Apple Breeding Center, states: “According to the National Bureau of Statistics, between 2006 and 2017 the apparent consumption of apples in China increased from 25.12 million tonnes to 43.5 million tonnes, an increase of 70% in 11 years. With annual per capita consumption of 31.4 kg, total consumption in China represents over half the world market, with China now also the world’s leading consumer of apples”. His speech during the first day of the Congress aroused huge interest, giving a snapshot of the state of the apple sector in China while investigating the aspects to be improved in order to achieve specific development goals. “It is essential to promote a genuine transformation of the Chinese apple sector by means of a transition from traditional production methods to modern farming techniques. The aim is to make apple growing a rich and promising sector in which it is pleasant to live and work”, continues Cheng Cungang. “That means we need to reduce the use of resources such as water, soil, fertilizers, pesticides and labor; increase the use of technology and mechanization; respect the environment in a context of eco-sustainability; and increase productivity and therefore profitability. To accomplish this it is essential to raise awareness among businesses of the need to invest and believe in this future development”, he concluded.

Roger Harker, Professor at the University of Auckland, New Zealand, made a presentation on the color, size, taste, texture and price characteristics that are most appreciated by apple consumers. He says: “Food quality is paramount. Fruit growers can control quality through the selection of cultivars, orchard management and fruit ripening at the time of harvest. The value of apples for the consumer is defined by the relationship between quality and price”.

The congress program also included speeches by Kurt Werth, with an overview of apple production in Russia and Asia and a report on how the introduction of chemical thinning can reduce manual work. Matteo Bartolini of the Italian Confederation of Farmers (CIA) addressed the issue of organic farming, presenting data and development trends in European Union countries, with Claudio Sedivy of Wildbiene and Partner, Switzerland, focusing attention on the importance of bees and the pollination process for apples. The new requirements for the protection of apple trees in China were at the center of the presentation by Zhou Zongshan of the Plant Protection Center, Research Institute of Pomology, Chinese Academy of Agricultural Sciences; while Cherry Li, agronomist in the Chinese company Netafim, presented the applications of fertigation technology in apple orchards.

The theme of varietal innovation was the focus of the final day, with presentations by Walter Guerra of the Laimburg Research Center in South Tyrol, Italy and by Cong Peihua, Director of the Apple Breeding Department of the National Apple Industry Technology System, China. Alberto Dorigoni from the Edmund Mach Foundation in Italy and consultant Stefan Nicolodi respectively spoke about modern farming systems for apple trees and the latest techniques in the nursery sector.


The next encounter with the world of apples will be in Bolzano, South Tyrol, Italy, with the twelfth edition of Interpoma, scheduled to run from 19 to 21 November 2020.

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Interpoma 2018 heralds the first year of the Technology Award


The best innovations in technology and equipment for apple-growing and post-harvest processing can compete for a “prize package” worth 5,000 euros

Technology will be the true protagonist at Interpoma 2018, the international apple-growing trade show scheduled to take place in Bolzano from November 15–17, 2018. For the very first time, trade show organizer Fiera Bolzano, in partnership with the Science and Technology Faculty of the Free University of Bolzano and Italian horticultural science society SOI, will introduce the Interpoma Technology Award.

“The award,” explains Thomas Mur, Director of Fiera Bolzano, “aims at highlighting the technologies and equipment exhibited at the show that are the most innovative and have the greatest impact on apple-growing and crop protection techniques and the post-harvest phase. With the technical and scientific support of our partners in this initiative, we aim at rewarding the technological innovation that will improve farm profitability, apple quality, worker safety and the environmental sustainability of the production process.”

There are two award categories in the first edition: “Field”, which includes the subcategories “orchard management”, “plant protection” and “fruit harvest”; and “Post Harvest”, with three subcategories: “fruit sorting and grading”, “fruit storage” and “fruit processing”.

The Interpoma Technology Award 2018 will receive spontaneous entries submitted by the exhibitors, which will be assessed by a jury panel of nationally and internationally renowned experts and researchers. Massimo Tagliavini, president of SOI, from the Free University of Bolzano, will take part as chair of the jury panel, along with Paolo Balsari from the University of Turin, Angelo Zanella from the Laimburg Research Centre for Agriculture and Forestry, Pietro Tonutti from the Sant’Anna School of Advanced Studies in Pisa, Fabrizio Mazzetto from the Free University of Bolzano, and Stuart Tustin from New Zealand-based Plant and Food Research. 

Companies will be assessed and awarded prizes on the basis of the products (equipment, systems, components, devices, etc.) that they enter for the competition.

Competition entries for products (a maximum of 1 per company) must be completed in English on a special entry form available on the Interpoma website and submitted to the email address by the deadline of September 10, 2018.

The award winners will be announced during the ceremony to take place at 6 pm on November 15 at the Südtirol Lounge, inside the Interpoma pavilions. The top entry in each of the two Interpoma Technology Award 2018 categories will win a ‘prize package’ worth 5,000 euros comprising: an Interpoma award winner’s plaque; the making of a 30-second commercial video promoting the product; and an increased.

profile at Interpoma 2018 through initiatives accompanied by communication, designed to highlight and publicize the winners and their achievements.

The publicity that the companies can expect to receive for the Technology Award will include a dedicated post on Interpoma’s social media channels, from Facebook to LinkedIn, and a news article in the Interpoma newsletter.

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Yello apple makes its debut at Interpoma

Created in Japan, exclusively harvested and marketed for Europe in Alto Adige - Südtirol, the new yellow apple Yello® made its world debut at Interpoma 2016 in Bolzano

The Japanese-bred yellow apple Yello® – being exclusively grown and marketed for Europe in northern Italy – made its debut on November 25 at the Interpoma trade show in Bolzano.

The new apple variety behind the Yello trademark, Shinano Gold, was created in Nagano in 1993 from a cross between the Golden Delicious and the Senshu. The Yello trademark is now registered in 60 countries.

In 2005, the tree was planted in South Tyrol, the major Italian apple growing area, for the first time and a decade later, in 2015, the first harvest of Shinano Gold grown in Alto Adige – Südtirol took place.

This year, an exclusive license for the production and marketing of Shinano Gold in Europe and the Mediterranean basin was signed between Japan’s Nagano Prefecture and VOG, the Association of South Tyrolean Fruit Growers’ Cooperatives, and VI.P, the Association of Val Venosta Fruit Growers’ Cooperatives.

Yello has smooth alabaster yellow-coloured skin and a sweet, crunchy and juicy centre, they said in a press release.

VOG director Gerhard Dichgans said Yello provides an excellent opportunity to break new ground in the yellow apple segment, historically the realm of a single traditional variety.

“With Yello we also want to write a new chapter in the markets in which the Golden Delicious has for years been left in the shadows, such as in the UK and Germany,” he said.

VOG chairman Georg Kössler said such innovation is key for the future of apple growing in Alto Adige – Südtirol, where over 150,000 Shinano Gold trees will be planted over 2017-18.

Sensory analysis
From a sensory perspective, the pleasant straw-yellow colour of the skin combines harmoniously with its intense and slightly exotic and tropical aroma. This intensifies in the mouth with the appearance of pineapple, pear, honey and lemon peel notes.
The flesh of the fruit is fine and compact, and combines perfectly with its crunchiness and juiciness. Consumers that prefer sweet apples will appreciate its low acidity, notable sweetness and aroma.

Peel: yellow
Flesh: sweet, crunchy and juicy
Shelf-life: excellent
Maturation: 2 weeks after the Golden Delicious
Productivity: like the Gala
Harvest: several stages required
Reduced susceptibility to russeting
Good resistance to bruising
Flesh firmness: 7-8 kg/cm² at harvest  
Sugar content: 14 – 16 ° Brix at harvest  
Acid content: 4 – 5 g/l MA at harvest

Thanks to its slight tropical aroma and notable sweetness it goes well with exotic spices such as ginger, curry or rare varieties of pepper in preparations such as chutney or in sweet and sour dishes, giving them perfect sensory balance. The Shinano Gold apple is also excellent with mature cheeses such as Parmesan or blue cheese.


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Interpoma Innovation Camp: the most innovative ideas for the apple market

Interpoma Innovation Camp is the platform for the future of the apple-growing market: two days of intense work for five international teams made up of talent, startups, established companies and researchers who got together and brought along their innovative ideas in order to find technological solutions that can improve and help the apple industry and system.

Interpoma Innovation Camp is the platform for the future of the apple-growing market: two days of intense work for five international teams made up of talent, startups, established companies and researchers who got together and brought along their innovative ideas in order to find technological solutions that can improve and help the apple industry and system.

 “With the first Interpoma Innovation Camp, Fiera Bolzano has taken a first step to becoming a platform for thinking about the future of the apple industry,” said Fiera Bolzano managing director Thomas Mur.

“Our aim is to help the apple producing sector grow by bringing together heterogeneous and international talent, leaving them to think freely in order to elaborate concrete solutions with a focus on the market, the business model, consumers and the benefits that these solutions can provide.”

Thanks to close cooperation between Fiera Bolzano, IDM Sudtirol-Alto Adige, Consorzio Mele Alto Adige, the Laimburg Research Centre for Agriculture and Forestry, Südtiroler Beratungsring for fruit and wine growing and Whataventure, companies, young talent, industry experts, and startups at an international level were invited to an event that took place November 22-23 (the two days prior to Interpoma) with the aim of leaving aside individuality and working in teams followed by experts, who accompanied each work team in the process of developing new ideas in various areas to bring something useful for the market. During these two days the international teams worked on five ideas.

Repple is the team awarded first prize for the best idea in terms of concept, development, presentation and business model: the Repple group worked on the possibility of extracting oil from apple seeds, useful in the field of cosmetics and pharmaceuticals. An innovation well applicable to the market and with a very high earning potential. Compared to other already existing extraction systems, this organic process obtains a high quality oil from these seeds.  

“It’s amazing to think I’ve received the award. I’m really happy because this project can be very useful for all the South Tyrol and all elements of the production chain, from the farmers who produce the raw material, to those who process the product and therefore can recover these parts which would be discarded, and also the nutraceutical producers who will be able to exploit this valuable component in their formulations,” explains Debora Decorsi of the Laimburg Research Centre.

Second place went to the Smart Orchard idea by an international team, that included France, Serbia, Nigeria and Italy. The project involves artificial intelligence, or the creation of an app with a strong impact on health and the environment, linked to the analysis of data provided by sensors that analyse the nutritional components of plants, by weather stations that anticipate atmospheric phenomena, and by digital gauges and flow meters. This would allow end-users to have the right information at the right time, reduce the consumption of water and fertilizers, increase the size of the fruit and monitor the weather conditions and therefore better manage the various stages of the cultivation process.   

The third idea awarded involves a marketing idea called “track your apple”, with the aim of transferring the value of the apple and know-how to the consumer and help better commercialise the apple through targeted marketing actions. This app is oriented towards the entertainment of consumers who, through a code placed on the apple, can win prizes online but also access various types of information regarding apples, their production, and the different varieties, properties and qualities. It means increasing awareness about the quality of one product rather than another for the consumer and also being able to maintain the highest product prices.

All the teams worked enthusiastically and contributed to innovation, today more important than ever. There were two ideas submitted to the international jury of Interpoma Innovation Camp, which, however, failed to attain the podium: regarding the systems sector, the Revotree – think waterless team worked on the creation of sensors for irrigating the land; whereas, for the field of cultivating, Rainbow Nets developed the idea of nets able to better distribute the light according to its different spectra, so that it strikes the fruit with different colours according to the various ripening stages, so as to obtain maximum results in terms of quality.

Interpoma Innovation Camp was a first boost to the apple market in order to look ahead, and can develop and expand in the next editions. It showed what can be achieved with two days’ work, through innovative working methods and processes, typical of startups, while creating a strong community of pioneers and interesting people who took part and who proposed new roads that help enhance the ecosystem of South Tyrol and the entire apple producing industry.


Top photo: from left: Luis Walcher – Council Member of Autonomous Province Bolzano; Arnold Schuler – Councillor for Agriculture of the Autonomous Province Bolzano, Georg Kössler – President of Consorzio Mela Alto Adige, the wueen of the apples Magdalena Gasser; Herbert Dorfmann – European Parliament member; Ennio Magnani – Presidente of Assomela; Armin Hilpold – President of Fiera Bolzano SpA.

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Interpoma makes no. 10 special

From 24 to 26 November the only international trade show dedicated to the apple breaks out from the exhibition pavilions with a citywide events program

Interpoma 2016 – the international trade show held every two years and entirely dedicated to the apple industry – takes place November 24-26 at the Bolzano exhibition centre.

To celebrate the event’s 10th anniversary, in addition to a full program at the exhibition center, with conference sessions for trade professionals – especially the The Apple in the World session – and presentations on the latest innovations in the sector, there will also be an extensive tour program as well as a number of apple-themed activities across Bolzano.

There will be three Interpoma tours on Thursday, November 24, and another three on Friday, November 25. The first tour will be to the Kurmark Unifrut Cooperative in Magré and apple producer, the Schwarz family.

The second tour focuses on the Isarco Valley, with visits to apple producer Vizentinum and the Melix Cooperative in Bressanone. The third tour will visit the family-run apple producer, Komiss of Bolzano, and the Egma / Fructus company in Merano – Vilpiano.

The second day of the Interpoma 2016 tour, Friday, November 25, takes in organic production, with a visit to an organic apple producer on the outskirts of Merano and to the Bio Südtirol cooperative in Lana.

The fifth tour is a visit to the VI.P cooperative in Val Venosta. The sixth and final tour will be to Laives, to visit apple producer Fuji and the Vog Products fruit cooperative.

In addition to the guided tours, the entire city of Bolzano will immerse itself for three days in this fruit, which is a symbol of the South Tyrol region.

Also, for the entire duration of the trade show about 30 eating venues in the city will be offering apple-themed menus and specialties.

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