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The market oriented approach is very important to Greenco


The market oriented approach is very important to Greenco, says Commercial Director Jan Zegwaard. “You cannot produce without a market.” Greenco, a partnership of Dutch tomato growers, is the successful producer of ‘Tommies’ snack tomatoes. In 2005, Tommies were launched as the first snack vegetables and today a year-round production takes place on 25 hectares in the Netherlands, 40 hectares in Spain and 3 in Mexico. Jan Zegwaard: “Vital to our approach is the marketing department. They map what the retailers want. We provide external knowledge if needed.” The snack tomatoes are sold primarily to retail in the Netherlands, all over Europe, Asia and the USA. Expansion is expected. Jan Zegwaard: “We are continuously researching new opportunities for our Tommies.”