Photo: Alk Brand, CEO Westfalia Fruit & Christoph Buchner, CEO Hausladen Fruchthandel
Acquisition of exotics supplier solidifies Westfalia’s European presence
January 22, 2021 – Leading multinational avocado specialist Westfalia Fruit has signed a deal, subject to merger control approval, to acquire a controlling interest in Hausladen Fruchthandel, a prominent family-owned fruit supplier headquartered in Munich, Germany.
Founded in 1932, Hausladen has a strong presence in Germany with exotics such as avocado, mango, papaya and pomegranate as well as southern European produce. The company is also active in neighbouring markets including Austria and Slovenia.
The deal is closely aligned with the vision of the Westfalia Fruit Group, which is to retain and expand its position as a global avocado market leader, and to create shareholder and other stakeholder value, including synergistic benefits across the Group’s integrated avocado value chain.
“Germany is the third largest retail avocado market in Europe which has strong potential for further growth,” comments Westfalia Fruit CEO Alk Brand. “Our presence in this country is key to penetrating the market, supplying key customers and solidifying our leading EU presence. It also provides an important platform for our key growers globally. We are excited to welcome Hausladen to our global family and recognise the considerable experience and standing of such a successful and respected operation.”
The founding family, including Andreas and Christoph Buchner, will remain in the business, with Christoph continuing as CEO of the German entity.
“Westfalia’s culture is a good fit for us,” notes Christoph, “particularly with their focus on putting ‘family first’. As a leading exotics importer, ripener, packer and distributor in Germany, we have developed a strong base of blue-chip retail customers and have enjoyed strong historic growth. This deal provides us with further growth opportunities to become the market leader in Germany and other targeted territories, and gives us access to an established and integrated supply chain with the capacity to expand.”