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Grupo G’s Spain launches a new image in Europe

Grupo G’s Spain, one of the leading companies in the production and marketing of a wide range of top quality leafy greens, vegetables and fresh fruit, is launching a new image through its packaging: “G’s – Naturally Fresh®”.

Grupo G’s Spain, one of the leading companies in the production and marketing of a wide range of top quality leafy greens, vegetables and fresh fruit, is launching a new image through its packaging: “G’s – Naturally Fresh®”.

This family business, founded in Murcia (Spain) more than three decades ago, has always stood out as a pioneer in its industry sector through the introduction of cutting-edge machinery and systems that have set it apart and positioned it as the benchmark for quality and flavour in the fruit and vegetable sector.

With a presence in more than 30 countries and 30 years of industry experience in Spain, the group has now decided to promote its own brand and use its logo to enhance consumer recognition of some its most emblematic products, such as celery and lettuces, amongst others. The new packaging, which will give the company a greater presence on European shelves, will join other established Group G’s brands such as Love Beets® and Pascual Prestige®.

“With this new design, we intend to offer consumers more information about how to prepare our products – sautéed, creamed, in salads or as snacks – and give them some recipe ideas. We also want to achieve a higher level of visibility on the shelves so that consumers can easily recognize our products, which provide a guarantee of quality,” said Aurélie Zogheib, marketing director at Grupo G’s Spain.

“G’s – Naturally Fresh®” puts an emphasis on the quality and freshness so typical of the products supplied by Grupo G’s Spain all year round. Using the very latest technology and market intelligence, as well as in-the-field packaging machinery for all its product lines, allows the company to guarantee maximum freshness on the shelf. Grupo G’s Spain has used its commitment to quality and efficiency to build a reputation based on customer service.

“Our aim is to achieve number one market share for our main products with our key clients and to develop and sell new and innovative products,” said Juan Alfonso Sánchez, sales director of Grupo G’s Spain. “We will continue to work together with our clients to provide end-users with what they are looking for,” Sánchez said. It is an approach that the Murcia-based company applies across its entire extensive range of products which includes everything from celery, lettuce, baby leaves, chives, radishes and tomatoes, to citrus and seasonal fruits.

The goal of Grupo G’s Spain is to “focus our efforts on continuous improvement in our products and processes through innovation and our relationship with our customers, based on communication and confidence, values that are essential for us in the food industry,” according to Guy Shropshire, managing director of Grupo G’s Spain.

Further information at http://www.gsgrupo.com.