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Fruitful Italian expansion for Greefa

North Italy is one of Europe’s most productive area for apples and pears, and Greefa is a major player there, thanks to the expertise acquired in developing its state-of-the-art machinery and high-value sorting techniques.

Holland-based market leader in the fruit and vegetable sorting business, Greefa, has taken a big step into the Italian market, by setting up a new company in North Italy – the epicentre of Europe’s apple production.

In a press release, Greefa director Jan Nijland said the move was a logical step for the company, “as Italy has been a very important market for our grading and packing installations over half a century.”

North Italy is one of Europe’s most productive area for apples and pears, and Greefa is a major player there, thanks to the expertise acquired in developing its state-of-the-art machinery and high-value sorting techniques.

The new company, Greefa Italia, is a 100% subsidiary of Greefa, and its ultra-modern building – located in Lana in the Bolzano/South Tyrol region – is home to an extensive range of machine parts, forming the basis of a well-trusted support service for many existing clients in Italy and surrounding countries.

The establishment also houses the talents of a highly skilled team of technical and commercial staffers. Together, these Lana-based experts represent an invaluable centre, offering advice on the most modern and complete sorting and packing installations for apples, pears and many other types of fruit and vegetables.  

Since its inception in 1940, Greefa has grown from a small family business to a world market leader. Its installations, measuring systems and software are all developed in-house.

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Unitec technological innovation at Fruit Logistica 2016

Unitec, the international group specialising in designing and developing technologies for the processing, sorting, quality selection, grading and packing of more than 35 types of fresh fruit and vegetables, will be at Fruit Logistica, taking place February 3-5 in Berlin.

Unitec, the international group specialising in designing and developing technologies for the processing, sorting, quality selection, grading and packing of more than 35 types of fresh fruit and vegetables, will be at Fruit Logistica, taking place February 3-5 in Berlin.

Unitec president Angelo Benedetti  said Unitec will bring its know-how, acquired over 90 years of history, to Fruit Logistica, “and the competence of a company that keeps thinking of new technological, cutting-edge solutions to improve the results in fresh fruit and vegetables processing.

“These increasingly performing solutions have been developed over the years by an organisation disposed to internationalisation,” he said.

In particular, the innovation presented by Unitec at the leading trade fair of the sector consists of systems for the quality selection and grading of a whole set of fruits, from blueberries to watermelons.

Unitec technologies for the internal and external quality selection of fruits are cutting-edge systems specifically structured and designed for each type of fruit (Cherry Vision, but also Apple Vision, Apricot Vision, Peach Vision, Blueberry Vision, etc.). Therefore, it is now possible to detect accurately and gently not just size and colour, but sweetness (Brix degree), ripeness, external and internal defects as well, in particular to remove soft/overripe fruits which are no longer suitable for export.

Fruits quality selection and grading certainly are key factors, and the systems developed by Unitec allow packing houses to formulate consistent export plans according to fruit ripeness. At the same time, Unitec technologies for quality selection enable fruit grading according to various quality parameters, uniformly and consistently over time. This important feature is the most relevant factor to increase consumer trust, since they are ensured they will always have a product that meets their expectations at every purchase.