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GLOBALG.A.P. launched new GGN Label

GLOBALG.A.P. launched the GGN label © GLOBALG.A.P.
© GLOBALG.A.P.
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A cross-category consumer label to make responsible farming visible

Cologne, Germany (27 April 2021) – GLOBALG.A.P. c/o FoodPLUS GmbH launched its consumerfacing initiative, the GGN label, during an online event on 27 April. International stakeholders from the agriculture and retail sectors were invited to the unveiling event during which GLOBALG.A.P. experts presented the new GGN label. GLOBALG.A.P. also announced that the new GGN label can now be applied to fruit and vegetables as well. Unlike the previous GGN labels, which were specific to aquaculture and floriculture products, the new GGN label is a universal, cross-category label.

The GGN Label – “All in One”

Since consumers have one shopping list and are looking for consistent orientation across different product categories, GLOBALG.A.P. c/o FoodPLUS GmbH has decided to move from two scopespecific labels to one uniform label for all categories. The new GGN label stands for certified, responsible farming and transparency. Available for both packed and loose fresh products, the new label is available to producers, retailers, traders, packers and restaurant chains starting April 2021. 

“Transparency is at the heart of the GGN label. We help consumers to discover the roots of their products while helping the businesses who practice and support responsible farming showcase this. Together we’re taking transparency to the next level”, says Kristian Moeller, Managing Director at GLOBALG.A.P. c/o FoodPLUS GmbH.

The 5th Anniversary of the GGN Label

GLOBALG.A.P. c/o FoodPLUS GmbH introduced its consumer-facing initiative, the GGN label, five years ago. It was first launched in 2016 for aquaculture products, followed by floriculture products in 2017. Now in 2021, fruit and vegetables are also included. All products with the GGN label come from a farm whose production process has been independently certified according to international GLOBALG.A.P. standards or one of the standards that is recognized by GLOBALG.A.P. as equivalent. These standards are holistic in nature and cover food safety, sustainability, environmental protection, animal welfare, workers’ health and safety, and supply chain transparency. All these aspects of responsible farming come together under the GGN label, which provides transparency through unique 13-digit identification numbers that are linked to supply chain actors with GLOBALG.A.P. certification.

These GLOBALG.A.P. Numbers correspond with profiles on the GGN label portal (www.ggn.org), allowing consumers to find the roots of their product. 576 farm profiles are already online. Click here to learn more about the GGN label.

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GLOBALG.A.P. celebrates 5 years of GGN label with virtual live event

GLOBALG.A.P.  celebrates 5 years of GGN label with virtual live event

This year GLOBALG.A.P.’s consumer-facing initiative, the GGN label, is turning 5 and to celebrate this anniversary, a virtual live event is being held on 27 April 2021. There will be a look-back on the great achievements in the aquaculture and floriculture sectors and details of the label’s vision and exciting new projects for the coming years will be shared.

The GGN label promotes certified and responsible farming and wants to make this visible to consumers as a guide to responsible choices in their daily grocery shopping. Consumers have one shopping list and are looking for consistent orientation among different product categories in their daily grocery shopping trips. For this reason, GLOBALG.A.P. has decided to move from scope-specific labels to one uniform label for all categories.

The GGN label value proposition “certified, responsible farming and transparency” is highly relevant to consumers and plays an active role in their purchasing choices. This is why we have decided to improve how we communicate our value proposition so that it will be instantly and intuitively understandable in the context where purchasing choices are made: split seconds in the hectic rush of everyday life.

Fruits and vegetables represent a key component of consumers’ grocery baskets, which is why GLOBALG.A.P. wants to give consumers the option to make a responsible choice in the most important fresh-farmed product categories. As such, the GGN label will be extended to the agriculture scope, starting April 2021.

Sign up for the virtual unveiling event hosted by GLOBALG.A.P. experts. Participation is open to all interested parties and free of charge.

The New GGN Label Unveiling Event

Online event on 27 April 2021, available in two sessions:

  • Session 1: 10 a.m. – 11 a.m. CET (English)
  • Session 2: 3 p.m. – 4 p.m. CET (Spanish)

Each session consists of two parts:

  1. Unveiling of the new GGN label

    Find out all you need to know about the new GGN label with

    Kristian Moeller (Managing Director GLOBALG.A.P.)

    Federica Berardo (Director Marketing Operations GLOBALG.A.P.)

    More speaker details to be announced

  2. Questions and answers