German consumers have once voted for the best fresh produce departments among the country’s retailers and the winners were Globus, Edeka and Lidl.
Globus was the winner in the hypermarkets category, Edeka in the full range supermarkets category and Lidl in the discount category.
They are the result of a poll of 9,000 German households by consumer research company GfK.
GfK asked consumers to rate the retailers according to factors including the regular and reliable availability of a full range of really fresh produce; the layout, attractiveness and cleanliness of the department; the availability of staff to give help and advice; and the availability of special items such as organic and convenience products.
They were also asked to rate the value for money offered by the retailer and their level of confidence in its food safety.
“The survey shows yet again how important the fresh produce department is to the overall image the retailer,” said Robert Broadfoot, managing director of Fruchthandel Magazine, Dusseldorf.
“It is especially pleasing to note that consumers are continuing to place increasing importance on the quality of fresh produce and the level of staff service.
“Retailers who have not had these the factors high on their list of priorities before are now beginning to pay much more attention to them. That is good news for the consumer,” he said.
Photos of award winners courtesy of Messe Berlin