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VOG celebrates the success of Envy

Thanks to an agreement signed with New Zealand’s ENZA, the distributor and holder of the trademark rights, VOG is Italy’s exclusive producer of the Envy apple, together with the second project partner in Alto Adige, the VI.P. Consortium.

VOG presented a great achievement at Fruit Logistica 2016: Envy.

Thanks to an agreement signed with New Zealand’s ENZA, the distributor and holder of the trademark rights, VOG is Italy’s exclusive producer of this apple, together with the second project partner in Alto Adige, the VI.P. Consortium.

The presentation at Fruit Logistica heralds a significant increase in production. “We have marketed the first significant Envy harvest,” said consortium director, Gerhard Dichgans, “and it has been a great success. The total volume was 600 tons, of which 300 were produced by us: 70% were positioned on the Italian wholesale market and the rest in Spain, with fantastic returns: a meaningful result, as we have never received such a unanimous response from wholesalers with any other variety.”