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Spotlight keeps fresh produce innovation in focus

Biopac, McGarlet introduces completely compostable packaging
© Biopac, McGarlet introduces completely compostable packaging


As a launchpad for innovation in the international fresh produce business, Berlin’s annual FRUIT LOGISTICA trade show remains the preferred place for new ventures to be noticed by as many people as possible. For those visiting FRUIT LOGISTICA 2020 on 5-7 February, Spotlight – the show’s dedicated collection of world firsts, European premieres and event debutants – is an easy way to identify the very latest developments making their first appearance at the show.


© SoFruMiniPak® EcoView is made from renewable resources


sustainability centre stage

Sustainability plays a starring role in 2020, with several Spotlight stars reflecting what is a central theme across this year’s exhibition. Italian firm McGarlet, Poland’s Sofrupak, UK-based Keymac and Canadian company CKF will all unveil environmentally friendly packaging options. Dutch group VAM WaterTech will display its new water processing solution, which recycles water to protect the environment.
FRUIT LOGISTICA’s sustainability focus starts with the publication of a major new study into challenges faced by companies throughout the global fresh fruit and vegetable business, as the industry grapples with a series of environmental and ethical issues. Entitled “Do The Right Thing (Right)”, the FRUIT LOGISTICA Trend Report 2020 will be published during Fruitnet World of Fresh Ideas, the exhibition’s official curtain-raiser event, which takes place at Messe Berlin on 4 February.

A total of 81 fresh innovations from 14 countries – including 38 world premieres – are featured in this year’s Spotlight collection. Together with the annual FRUIT LOGISTICA Innovation Award, informative sessions on the event’s Future Lab stage and the return of last year’s successful Start-up Day, Spotlight is a shining example of the industry’s innovative spirit, providing media and trade visitors alike with easy access to the latest trends and products.

Spotlight is available in German, English, Italian and Spanish on the FRUIT LOGISTICA website.


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ZUMEX® to present its success stories in Fruit Logistica with its industrial juicing projects

ZUMEX® to present its success stories in Fruit Logistica with its industrial juicing projects

How can you boost your juice business? ZUMEX®, world leader in developing and manufacturing innovative juicing systems for fruits and vegetables will present its successful solutions for meeting high demand for juice

Your successful solutions for meeting high juice demand

• The ZUMEX® Food Engineering division presents its JuiceTech solutions and industrial juicer lines developed in countries such as the United States, Australia, South Africa or Saudi Arabia, among other markets 

• In Berlin, ZUMEX® will showcase its juicer solutions for energising the fresh segment and allowing more fruits and vegetables to be sold to European retailers

The juice sector is undergoing a real revolution. While consumption of packaged juices is falling in Europe, other categories such as ColdPress juices and freshly squeezed juice in stores continue growing, thanks to the ZUMEX® Group, the juice business’s strategic development partner for designing innovative fruit and vegetable juicing systems. That is why the firm will exhibit its customised industrial juicing projects at Fruit Logistica 2020. ZUMEX® will be present from October 5 to 7 in Berlin with the latest developments in its food engineering line for businesses and its squeezed solutions for retail.

ZUMEX® is one of the few companies in the sector that designs and develops complete turnkey industrial solutions for the creation of juice production lines for the juice industry. Its customised projects are become increasingly prominent among juice producers and supermarkets throughout Europe, which the company aims to promote at the powerful Fruit Logistica fair. At the same event, ZUMEX® will present other extraction systems in its JuiceTech Solutions line, such as the Mastery cold pressed juice extractor or the Z450 ZUMEX®, an industrial citrus and pomegranate juicing machine.

ZUMEX® highlights the importance of the freshly squeezed juice segment in the store as a dynamic opportunity for the fresh area. The key premises that drive this growth are the convenience, the health benefits and the self-service experience provided by the firm’s juicing solutions. The customised juice corners fitted with the Speed ​​Series improve the fresh segments of large or small retailers with an organic character.

At the Berlin fair, the firm will also showcase other extraction systems in its JuiceTech Solutions line, such as the Mastery cold-pressed juice extractor or the Z450 from ZUMEX®, an industrial citrus and pomegranate juicer for large volumes, which has been implemented successfully in companies in almost thirty countries, such as the USA, Australia, South Africa, Saudi Arabia, Colombia or Niger, among others. With these solutions, the food engineering division of ZUMEX® is working not only to serve the juice industry, but also catering companies, fruit marketers, citrus and vegetable producers of the convenience range, as well as manufacturers of cold press juices.

Through this international event, the firm will take the opportunity to strengthen its relationship with professionals in the international retail sector and with small and medium producers of fresh juices – all potential clients.


ZUMEX® Group has been a strategic reference partner for the development of the juice business and world leader for more than three decades in the design and manufacture of innovative solutions for extracting juice from fruits and vegetables. The firm is present in more than 100 countries through an extensive network of distributors and five subsidiaries (USA, Mexico, United Kingdom, France and Germany), which support its headquarters in Spain (Moncada-Valencia).

The company is renowned for developing customised technologies and exclusive systems and has three main business lines: food service & retail, food engineering, and vending.


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Boix Maquinaria will be present at Fruit Logistica

Boix Maquinaria will be present at Fruit Logistica

Visit Boix Maquinaria in Berlin and discover the global solutions for forming, erecting and folding corrugated and/or compact cardboard boxes for fresh produce! 

Boix Maquinaria, the leading company in manufacturing machines for forming, erecting and folding corrugated and/or compact cardboard boxes, will participate, once again, in the 28th edition of the Fruit Logistica Berlin 2020 fair, the largest international stage for fresh produce in the world. From 5 to 7 February 2020, all the news on our range of products will be presented in Berlin, as well as the innovative solutions for functions and applications in the fruit and vegetable sector.

Fruit Logistica Berlin 2020 is one of the most important events for Boix Maquinaria because it is considered to be the meeting place for all the protagonists of the fruit industry. In addition to a shopping centre, it is a source of new ideas and inspiration from the cardboard and packaging sector.

Boix Maquinaria will present to the whole fruit and vegetable supply chain its global solutions and services for the formation of boxes in corrugated and/or compact cardboard, together with its new developments in machines and technologies based on their constant improvement of performance in speed, flexibility, connectivity, and reliability, as well as countless new features in applications for the fruit and vegetable sector.

In the last edition, Fruit Logistica welcomed more than 78,000 visitors from 135 countries and 3,200 exhibitors from 90 countries. Boix Maquinaria’s mission is to be prepared this year to provide the best service to companies that want to capitalize on that great growth, especially in Europe. Despite considerable growth in China, India, and the USA, the six main European markets (Germany, the United Kingdom, the Netherlands, France, Russia, and Belgium) continue to exercise their dominant position among the ten main fruit-importing countries in the world. Meanwhile, the growth prospects for vegetables in Europe are also considerable, particularly driven by consumer trends based on health and comfort.

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Fruit Logistica 2020 Innovation Award nominees unveiled

Fruit Logistica 2020 Innovation Award nominees unveiled


The nominees for the Fruit Logistica 2020 Innovation Award have been announced. The list of the ten entries for one of the most prestigious prizes in the sector is as follows: 

  • Coconut automatic opening machine K30, Shanghai FruitPro Information Technology Co. Ltd 

  • Compostable, Flexible, Printed, Packaging, SILBO SP. Z.O.O. 

  • New Downy Mildew Resistant (High) Sweet Basil, CN Seeds Ltd 

  • Mosswool®, Novarbo Oy 

  • Proband V1000, project Service & Produktion GmbH 

  • Sinclair EcoLabel®, Sinclair 

  • SoFruMiniPak® EcoView, SoFruPak Witold Gaj 


  • Tomato YOOM™, Syngenta Seeds B.V. 

  • Violì, Apofruit Italia Soc. Coop. Agricola 


Photo: FRUIT LOGISTICA INNOVATION AWARD 2019, Gold Award: Oriental Red – Red Kiwifruit, Jingold 

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Fresh produce world converging soon at Fruit Logistica 2020

Fresh produce world converging soon at Fruit Logistica 2020


Bringing together more fresh produce buyers than any other industry event in the world, Fruit Logistica continues to offer the strongest chance of making meaningful, face-to-face contact with potential new customers from across the globe, to get those new, sustainable packaging formats in stores, underline your commitment to reducing food waste, demonstrate your latest technological advance, and show buyers how you source products ethically. Being held 5-7 February at Messe Berlin, the 2020 edition of this leading exhibition for the global fruit trade features Ecuador as partner country and will once again offer a wide range of knowledge-sharing and networking opportunities as well as a spotlight on new and innovative products. Nearly 86% of the over 78,000 trade visitors from all over the world who came last time were directly involved in sourcing and distributing fruit and vegetables.

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Eurofresh Distribution & Fruit Logistica provide keys to success at fifth Berry Congress

Eurofresh Distribution & Fruit Logistica provide keys to success at fifth Berry Congress

Eurofresh Distribution & Fruit Logistica are sponsoring the 5th edition of the International Berry Congress in Huelva with “the largest capacity so far”, according to its organisers. More than 1,200 professionals from some 50 companies have gathered in the capital of Huelva to learn about the state of the berry sector both nationally and internationally. Filipe da Silva, head of global berry purchases at Jaguar and Sumit Saran, director of the Indian consultancy SS Associates will speak at the event lead the block of ‘work groups’ dedicated to analysing the new emerging markets for the berry sector.

Among the speakers at the event is Mamoud Dhanji, from Canada’s number-one importer, KROPS IMPORTS, who will discuss the market opportunities in North America, where the Spanish sector is hoping to reopen the market for berries.

“The Huelva Berry Congress is an unmissable event for Fruit Logistica. The berry sector is booming in Spain, its producers and buyers are expanding ever further internationally and we want to help them because the sector’s presence in Berlin is very important,” said Silvia de Juanes, communications director at Fruit Logistica for Spain and Latin America. Last year’s edition of Fruit Logistic featured the participation of 74 Andalusian companies, with 14 from the province of Huelva alone. The registration period for exhibitors who wish to participate in the next edition is open until July 31.


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FRUIT LOGISTICA 2020: Where it all comes together for the world of fresh produce

FRUIT LOGISTICA is the world’s single most-important meeting point for fresh produce buyers. With an increasing number of trade professionals visiting the annual exhibition, those buyers are attending in even greater number. As the event’s latest trade visitor survey illustrates, almost 86 percent of the more than 78,000 trade visitors from all over the world who came last time around were directly involved in sourcing and distributing fruit and vegetables, with many more in the fields of production and export looking to purchase new technologies, services and raw materials. Around 80 percent of the trade visitors hold a leading management position in their companies.

What brings them back to Berlin again and again? For many, the key thing is knowing that there will be new products to see. When it comes to procuring fresh fruit and vegetables, buying the right machinery, or selecting the best packaging, staying one step ahead is essential. FRUIT LOGISTICA 2019 was packed with fresh ideas – environmentally friendly packaging, ready-to-eat ranges, exciting new varieties, space-age technology – and next year’s show will bring even more innovation to the fore. No other event in the world enables those in the fresh produce business to evaluate so many different options in one place.

Plus it’s not just about products. Understanding the business is also hugely important, and FRUIT LOGISTICA’s extensive event programme helps its trade visitors and exhibitors to do just that, presenting leading experts in a broad range of industry fields and offering a detailed free trend report on the future of fresh produce business. 32-page report “Surprises in Store“detailed major changes expected in food retail over the coming decade and explained how product quality is becoming increasingly important as a means of securing fresh produce sales.

Being at the leading exhibition for the global fruit trade also ensures that participants come into direct contact with those people who have the freshest perspective on how the market is changing. FRUIT LOGISTICA offers something new for everyone, every time they visit.

Taking part in FRUIT LOGISTICA is the best way to bring products and innovations to the attention of a truly global audience. The closing date for receipt of applications for exhibitors is 31 July 2019. The stand registration forms are available here.

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FRUIT LOGISTICA starts its 2020 promotion in Spain by participating in the Fame Innowa fair

FRUIT LOGISTICA starts its 2020 promotion in Spain by participating in the Fame Innowa fair

Leading global fruit and vegetable trade fair, FRUIT LOGISTICA, will participate in the Innowa Forum with a presentation that highlights the importance of promotion at international fairs.

Constantly engaged in innovation, FRUIT LOGISTICA’s director of communication for Spain and Latin America, Silvia de Juanes, places great emphasis on international promotion through participation in fairs around the world. In her presentation, de Juanes will speak about the present and future of Fruit Logistica. Moreover, she will focus on the most relevant issues that exhibitors and visitors must address in the preparation for any event, setting ambitious but realistic objectives, the work to be done once the mode of participation has been identified, and the importance of closing relationships with the contacts discussed in the event. The objective is to show the audience the commercial effectiveness that companies obtain as a result of their presence in this type of calls.

The presentation is part of the lecture series entitled “Promotion of exports”, which will take place on Thursday, April 4, starting at 4.30 p.m. The subject is of special interest for professionals in the agricultural sector in Spain and, especially, in the Region of Murcia.

 “Our approach to Fame Innowa is another demonstration of the importance of the Spanish market for FRUIT LOGISTICA. The presence of Spanish exhibitors reached 400 at the last edition, with the delegation from the Region of Murcia being one of the most numerous. This data combined with the central theme related to technology applied to the agricultural sector, make Fame Innowa a key event,” said de Juanes.

This year’s exhibition will have an area of 27,000 square metres and more than 1,000 brands belonging to almost all the subsectors of production. It has established itself as a national and international benchmark after three editions, thanks experiences of its predecessors of three decades, the Mediterranean Green Week, later becoming the Agricultural Fair of the Mediterranean (FAME), until it was given its current name in 2015.

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Participating in Fruit Logistica Fair, Coöperatie Hoogstraten showcased its products and services to the international retail and wholesale trade

Participating in Fruit Logistica Fair, Coöperatie Hoogstraten showcased its products and services to the international retail and wholesale trade

LaLaunching a brand new stand – Food Market, Coöperatie Hoogstraten not only introduced visitors to its high quality product range this year; the company also gave them inspiration. In addition to a central meeting point on the left, the right hand side of the stand focuses specifically on retail experience. Customers at the Hoogstraten Food Market were truly immersed in a unique retail experience, which remains one of the strong points of today’s competitive market place. By choosing this concept, Hoogstraten wanted to give its customers the tools that enable them to be different.

The Hoogstraten Food Market bocome a space totally dedicated to developing and upgrading the Potato/Vegetable/Fruit experience. Innovative product concepts that the customer could implement straight away were presented for different user moments. Moreover, the setting were consistently maintained throughout all sections. Themes concentrating on breakfast, cooking, kids, aperitif and ‘on the go’ ensured that all Hoogstraten products were put in the spotlight. Concepts were presented not only for strawberries, but also for soft fruits, tomatoes, peppers and other vegetables.

A typical and exciting example – the original ‘on the go’ concept – focused on healthy and varied snacks for an entire week. Strawberries, other berries, different types of tomatoes, cucumbers and peppers were presented in a single display, providing a healthy snack for every day of the week. All visitors could take a healthy snack with them to eat ‘on the go’.

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The best businesses at Fruit Logistica 2019

The best businesses at Fruit Logistica 2019

Over 78,000 top-class trade visitors from 135 countries – 3,200 exhibitors from 90 countries provided a complete overview of the market in the fresh fruit sector

Berlin, 12th February 2019 – FRUIT LOGISTICA 2019 saw an increased number of exhibitors and trade visitors, more innovation and stronger internationalisation, and thereby underpinned its status as a leading global business platform for the fruit trade.

“Our mission is to offer the best business prospects to exhibitors and trade visitors. I am delighted that FRUIT LOGISTICA has fully met the high expectations. Around 90 percent of the exhibitors and 98 percent of trade visitors evaluated the success that attending the trade fair brought for their business as positive,” says Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA.

From 6th to 8th of February, over 78,000 trade visitors from 135 countries learned about 3,200 exhibitors from 90 countries.

Countless business deals have been made

FRUIT LOGISTICA achieved excellent results with exhibitors and trade visitors. They made use of the excellent opportunity to meet new contacts in wholesale and retail trade, with fruit and vegetable growers, and import and export companies. Nearly every other exhibitor had even made business deals during this year’s FRUIT LOGISTICA. Around 90 percent of exhibitors said they were pleased with the results that attending the trade fair brought for their business.

The key objectives of the trade visitors included making new contacts, finding new suppliers, and learning about innovations. These goals were met to a great extent. Trade visitors were especially positive in their feedback about the spectrum of goods and services on offer at FRUIT LOGISTICA 2019. Following the trade fair, 77 percent of trade visitors expect that the contacts they made with exhibitors will lead to business deals. 98 percent of trade visitors stated that attending FRUIT LOGISTICA 2019 brought positive results for their business.

Highlights from the trade fair on Friday

The FRUIT LOGISTICA Innovation Award 2019, which was awarded on the Friday of the trade fair, named winners in the gold, silver and bronze categories from the fields of fruit (“Oriental Red® – Red Kiwifruit”), machinery (Softripe® ripening technology) and packaging (top-sealable compostable, recyclable strawberry punnet). The trade visitors voted on the first to third-place winners that represent the key areas of the trade fair. FRUIT LOGISTICA also transformed into a networking hub for start-ups on Friday. This new format brought together young, innovative companies and established companies from all sectors and was met with great interest.

Another highlight was the premiere of the Global Women’s Network with participants from all continents. It underlined the importance of women in the fresh fruit sector, who exchanged experiences and discussed the objectives of future events. 

The next trade fair date 
From 29th to 31st of May, CHINA FRUIT LOGISTICA will open its doors in Shanghai. It sees itself as a procurement platform for fruit and vegetables for the demand for fresh produce within China. The market in China comprises 1.3 billion consumers and is growing rapidly. China has had its own FRUIT LOGISTICA since 2018. After its successful debut, 300 specialist buyers from all over China will be invited to the event for the first time as part of a buyer programme. 

ASIA FRUIT LOGISTICA began more than ten years ago, and today has become the most important trade fair for the fruit and vegetables sector in Asia. From 4th to 6th of September, it will provide an overview of the entire market and showcase innovations and products from more than 20 countries. In 2019, there will be two new segments; frozen fruit and vegetables and greenhouse technology. For all of those who also want to attend the trade fair in Hong Kong, the same registration deadline applies as for the CHINA FRUIT LOGISTICA: the end of February.

Save the date: FRUIT LOGISTICA 2020 in Berlin will take place from 5th to 7th of February.

Statements from exhibitors on FRUIT LOGISTICA 2019

Bianca Bonifacio, Internationalization & Exhibitions Manager, CSO Italy

“We have been part of FRUIT LOGISTICA ever since it was founded and have grown steadily ever since. It’s a big meeting that is not to be missed. The fair offers some very good instruments such as the Innovation Award, the ‘Organic’ or ‘Convenience Route’.”

Sophy Cui, Marketing Manager, Goodfarmer Foods Holding (China)

“We’ve been coming to FRUIT LOGISTICA for 15 years. It is the most professional fair in the world. It attracts a lot of professionals. We meet existing and new customers. The fair is getting more and more popular, and we did a lot of business.”

Christopher Lazaro, Global Marketing Manager, Chiquita Brands International (Switzerland)

“FRUIT LOGISTICA is a very dynamic venue for exhibitors and potential customers. It’s a unique opportunity to meet people from all over the world, to think outside the box and get a bigger picture of our market as a whole.”

Victor Sarabia Molina, Manager, Agribusiness Department, Promperu (Peru)

“FRUIT LOGISTICA is the ideal platform for us to show the world what Peru has to offer consumers in terms of its climate, products and the professionalism of its companies. At the fair we presented our new brand, Superfoods Peru, and succeeded in reaching international decision makers.” 

Mario Slunitschek, Senior Vice President, Fruit&Vegetables/Dried Fruit/Canned Goods), EDEKA (Germany)

“For EDEKA, FRUIT LOGISTICA is particularly important because we work together with producers from all over the world. In recent years there have been more than 1,000 from 83 countries. Thanks to the fair, we don’t have to travel around the world, but can talk to many people in one place.”

Björn Weyts, Global Marketing Director, TOMRA Sorting (Belgium)

“We operate in many markets with various brands. All the customers we want to reach come to FRUIT LOGISTICA. And we meet new people every year. The fair is one of the most important exhibitions for our company”.

Ingrid Vanstreels, Key Account Manager Shippers & Forwarders, Port of Antwerp (Belgium)

“I am impressed with the internationality and size of the fair. FRUIT LOGISTICA is one of the few opportunities a year to meet our customers from all over the world. We can also network with other ports here, which is very important for our business.”

Marie Cambon, Export Project Manager, Agri Food Sector, Business France

“We are very happy with the feedback that our traders have given us. Our plan to attract people to our stands through events such as a big French Party and cooking shows on the first day of the fair was a success. It’s easy to make contacts here.”

Clare Dyble, Strategic Business Development Manager, Redpack Packaging Machinery (United Kingdom)

“The people at the fair come from all over the world, from America to Australia. Hall 9 has a wide range of technology on show, and the networking opportunities were fantastic. We have met many customers and new partners.”

Xavier Lazo Guerrero, Minister for Agriculture and Livestock (Ecuador)

“More than 70 percent of Ecuador’s agricultural products come from small to medium-sized enterprises. Trade with our products is an important factor in creating jobs and fighting rural poverty. At FRUIT LOGISTICA, we were able to convince many buyers and traders that our agriculture has huge potential.”

Ger van Burik, Exhibition Coordinator, Stichting Holland Fresh Group (Netherlands)

“I attend five major fairs a year. FRUIT LOGISTICA is the most important trade fair in the world. Especially for us Dutch, because Germany is our biggest partner. 40 percent of our exports go there.”

Monica Bratuti, President – International Business, Turners International Marketing (NewZealand) and Co-Initiator of the Global Women’s Network

“The fair gets better every year. I have been involved in it for eight years and have seen the role of women grow and the female perspective gain importance. For me, fruit doesn’t have to look perfect, for example. Its taste is more important than its shape.”

Vinita Sudhanshu, Deputy General Manager, Agricultural and Processed Food, ProductsExport Department Authority (APEDA), Ministry of Commerce & Industry (India)

“FRUIT LOGISTICA is a wonderful platform for bringing traders and exporters together. All my exporters are very satisfied. For some, new contacts have been established and existing partnerships expanded.”

Dang Phuc Nguyen, Secretary General, Vietnam Fruit & Vegetable Association

“FRUIT LOGISTICA enables our members to enter new markets. For the first time, we have seven stands at the fair. For us, this makes it the largest exhibition of frozen fruit in the world. As in 2018, this year we will also be represented at ASIA FRUIT LOGISTICA.”

Dr. Gregorio Padula, Managing Director, TOKITA SEED (Japan)

“Eleven years ago, we came third in the FRUIT LOGISTICA Innovation Award with the tomatoberry. The fair is a good opportunity to present new products. We made many new contacts which we will be maintaining after the fair.”

Nnaemeka Ikegwuonu, Managing Director of ColdHubs, Nigeria

“When I found out that I had been selected for the start-up area, I was truly delighted. FRUIT LOGISTICA has given me the opportunity to present my company and network with companies that are already well established. Everybody that plays a role in the fruit and vegetable industry is represented at the trade fair. If you want to meet the right contacts, you simply must attend.”