Credit: Press release
An event held on 12th February in Palma del Río, Córdoba, makes official and consolidates the alliance between Harvest Season and garciaBallester. The two large companies, leaders in the business, are now united in achieving the same goal: to become leaders in the Asian citrus import market. garciaBallester’s own facilities were chosen as the ideal setting to seal the union between the two companies.
Representatives and senior executives from both companies were present from the beginning, with garciaBallester represented by Jorge García (CEO), Jorge C. García, (management coordinator), Lucas (Asian export manager), Miguel Meliá, (GB Palma del Rio’s packhouse manager) and Stephane (sales director), and Harvest Season represented by Tony Zhang (general manager).
The event started with the reception of both parties in garciaBallester’s facilities, and later on they went out to the fields. Once in the field, which was also in the middle of the orange season, the union between both companies was formalised. To do this, a customised pickaxe was used as a symbolic element to announce their commitment to a new era in the citrus market in Asia. Later, attendees were treated to a guided tour around garciaBallester’s facilities.
The highlight of the event was the cutting of the opening ribbon, where Harvest Season and garciaBallester celebrated their new chapter together. They were able to share new ideas and also to answer questions from the invited press. The event demonstrated successfully how to start this new stage for Harvest Season and garciaBallester.
Credit: Marco Verch (Flickr)
Vietnam imports US$150 million of fresh fruits and vegetables every month, with shipments soaring from the US and Australia. This influx has led to exotic fruits becoming less pricy and fuelling further demand. The General Department of Vietnam Customs reports that the main sources were the US and Australia with imports rising over the past ten months by almost 70%. Shipments of fruits from South Africa rocketed by 39%, while those from New Zealand were up 38%, those from China climbed 36% and those from Chile increased 21%.
The volume of fresh blueberries imported from the US by air has reached 350 tons this year. In the face of the larger supplies, prices have tumbled, with the average price per kilo of blueberries falling 40% since last year and Australian Navel orange prices plummeting 35%
The prices of other exotic fruits have seen similar patterns, such as New Zealand’s kiwis and apples, US grapes, Australian mandarins and South African pears.
Founded in 1997, Catherine Group has become one of the leading companies in Armenia.
Since 2000, fruit import has been one of its main activities and the company has established strong business relations with suppliers worldwide.
The group owns a cold store which is one of the largest in the Transcaucasia region and has equipment for storage, packing and fruit ripening.
The fruit is distributed through various channels, one of which is by Catherine Group’s own retail chain of fruit and vegetable stores, including 34 shops in Yerevan, the capital of Armenia).
Catherine Group is today Armenia’s largest banana supplier and accounts for 70% of its citrus fruit imports. It also holds a dominant share of imports of other fruits, as well.
The company focuses on supplying better customer service and product quality.