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Fruit Attraction 2020 will be held using telepresence technologies

Fruit Attraction 2020 will be held using telepresence technologies
PRESS RELEASE

 

Madrid, 1 September 2020 – The Organising Committee of Fruit Attraction met and decided that the 12th edition of this world leading event for the international fruit and vegetable professional community would be held using new, advanced telepresence technology: Fruit Attraction LIVEConnect. The next in-person edition of Fruit Attraction, organised by IFEMA and FEPEX, is scheduled to take place from 5-7 October 2021.

This decision has been taken based on months of careful monitoring, assessing the development of the global situation, the unpredictability of the measures that will be deployed to control the pandemic in different countries in the coming weeks, and a concerted desire to cater for the concerns and needs of the entire Fruit Attraction exhibition community.

The Organising Committee acknowledges the effort made by IFEMA during recent months to help exhibiting companies to decide whether to take part according to developments in different scenarios, and the protocols introduced on its sites to ensure a safe, hygienic environment for productivity and business activities. The Committee, chaired by FEPEX president Jorge Brotons also committed to holding its next in-person exhibition from 5-7 October 2021.

Fruit Attraction LIVEConnect 2020 will be active for 31 days

The first ever online Fruit Attraction will be live from 1 to 31 October 2020. By registering as exhibiting company on the Fruit Attraction LIVEConnect platform you keep and renew all your seniority and loyalty rights for the next edition, which include a new Loyalty and Stimulus Programme.

Fruit Attraction LIVEConnect is an advanced technological platform and artificial intelligence system able to generate thousands of impacts and raise brand awareness of companies and their products among thousands of buyers, distributors and traders from 160 countries, making it the largest professional network and community in the world specialised in the fruit and vegetable sector.

The structure of Fruit Attraction LIVEConnect has everything needed to generate and promote new opportunities for professionals from all over the world to buy, sell and build sales teams’ networks of contacts in participating companies. It provides comprehensive information about suppliers, products and news about sector in 2020 and has tools for making video calls and doing eB2B in the same platform itself. There is a chat-live system and users can receive contact recommendations thanks to the artificial intelligence system and organise meetings and demonstrations with exhibiting companies and host videos and technical documentation about products and services.

In short, it is a new work and networking tool for the professional community that will be available throughout October, a pivotal moment for planning the season, which will allow companies to generate countless new commercial leads from buyers to be able to do business.

Fruit Attraction LIVEConnect will amalgamate all the sectors connected to Fruit Attraction, Flower&Garden and Fresh Food Logistics.

A month of Congresses, Seminars and Meetings

Fruit Attraction LIVEConnect 2020 will be a framework for numerous technical seminars, debates, meetings and daily monographic conferences dealing with product categories, international market opportunities on topics of great interest to the sector organised by associations, the media and participating exhibitors.

Among the events scheduled are conferences like Biofruit Congress, World Fresh Forum (with specific sessions for buyers from the USA, India, China, Japan and the UAE), Grape Attraction Congress; seminars on packaging, SDG, Sustainability, The Fresh Convenience Market, Factoría Chef …

Fruit Attraction LIVEConnect will be the best space to get news on the market for 2020 and watch the finals of the Innovation Hub-Accelera Awards, and plenty of daily sessions organised by exhibitors who will make the 31 days of Fruit Attraction LIVEConnect the largest and influential edition to date. You can be part of everything just by registering on the platform at www.fruitattraction.com

The world’s most extensive fruit and vegetable sector trade community

The theme is Connecting The World’s Fresh Produce Community, and the event is backed by a massive global communication and viral marketing campaign that will enrich the platform community, fed from the Fruit Attraction database that has 230,000 active users from 160 countries. In fact, Fruit Attraction LIVEConnect is aiming to become a world leading professional community for sales networking in the fruit and vegetable sector . To participate as an exhibitor, just register at www.fruitattraction.com . Companies wanting to take part in the first remote edition of Fruit Attraction and take advantage of its telepresence technologies should see the Exhibitor’s Guide, which contains full details and comprehensive information.

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Fruit Attraction 2020: a fulcrum for reconstruction and a tribute to the sector

Fruit Attraction 2015, which will be held from 28 to 30 October in halls 7, 8, 9 and 10 at Feria de Madrid, is the largest and most complete edition yet, with the participation expected of 1,000 exhibiting companies from 25 countries, up 20% on last year.

In its twelfth year, Fruit Attraction 2020 will incorporate new elements into its format with the aim of serving as a fulcrum to promote the reconstruction of international trade relations within the fruit and vegetable sector. It takes place in October, which is the key time for the sector. The confidence of the sector as a whole, and the support of the international Fruit Attraction community to speed up the recovery, has allowed the fair to have recorded an increase of 5% in registrations for participation, compared to the same dates last year.

“We have a responsibility to celebrate Fruit Attraction 2020 together. I am sure that when it closes its doors on 22 October, all the heads of the participating companies will be proud to have contributed to the reconstruction of international trade relations for the entire fruit and vegetable sector value chain. During these months of COVID-19, our agri-food sector has shown and will continue to show the community as a whole all its strengths, reaffirming itself as a strategic and fundamental sector for our social structure’s food supply and confidence”, said fair director, Raúl Calleja.

Jorge Brotons, president of Fepex and the Organising Committee for Fruit Attraction, said: “We continue to work towards October, in a scenario of a return to a certain normality, because we need to see each other’s faces and work to help companies continue selling and growing. Fruit Attraction will be a great tribute to and recognition of all the professionals in the fruit and vegetable sector who have been working intensively in the field, in maintaining supplies, in the factories, in logistics, in distribution, in marketing, in warehouses, and at the points of sale around the world during these months of confinement and uncertainty”.

IFEMA and the Community of Madrid have agreed to dismantle in May the Emergency Hospital that its facilities are currently hosting, as will happen with the resource made available to the homeless. This will allow the maintenance projects and investments scheduled for the summer months to be carried out, ensuring the infrastructure is in optimal condition to resume activity in September.

The new provisions that IFEMA will implement in the coming months include services such as a thermal solution for measuring body temperature that will be incorporated to help monitor people accessing the site.

Aware of the uncertainty, but in a context of having to generate commercial sourcing and supply opportunities to match international fruit and vegetable supply and demand, accompany companies in the new investment scenario and minimise the risks associated with participating in Fruit Attraction, work is already under way on a new format in which the “functionality and commercial utility intrinsic to the fair” will be enhanced. It will probably be less social in order to preserve attendees’ health and safety (access management and capacity limits, temperature monitoring, hygiene-sanitary measures, etc.). This means moving away from grouping many visitors together and toward an event model that focuses on buying and selling processes and presenting new developments, innovations and know-how for this new market and consumption scenario. Three days during which the industry comes together to generate and develop commercial relationships in a mixed face-to-face and digital format, enhancing the quality of the buyer profile. Three days of international buying and selling, supply agreements, campaign planning, news, face-to-face and virtual forums and debates,  all taking advantage of IFEMA’s 5G technology.

Fruit Attraction will be held at a time when visitors from many countries will be able to attend the event in person and others will participate digitally through a new B2B-eMeeting service (30-45 minute video calls on a platform available for smartphones and laptops), with prearranged or spontaneous agendas between exhibiting companies and buyers from all over the world that are part of the entire Fruit Attraction digital community. This will enable the fair to put forward new value streams for customers who are unable to attend.

The intense specialised programme of congresses, conferences, debates, company presentations, etc. covering the entire value chain will also take place in a mixed format, and will begin virtually with the “VIRTUAL FRUIT FORUM” on 14 October, for the entire Fruit Attraction international community. There will then be daily digital events with high-value content up until the start of Fruit Attraction on 20 October, when the on-site events will begin, including the BIOFRUIT CONGRESS that will be held on the 22 October.

All the conference spaces, common areas, working areas and the layout of the fair are designed and planned to comply with all the social and hygienic protocols set by the authorities, with capacity control and management systems, temperature monitoring, etc. ensuring the health and safety of everyone attending the event, who will previously receive a Post Covid-19 Behavioural Recommendations Guide.

Optimising costs, minimising risks and simplifying setting up the stands for the participating companies will be another of the strategic pillars of Fruit Attraction 2020. It will make two types of modular customisable stands available, Basic and Premium, that are all inclusive and include 3 Premium WIFI connections, to effectively manage video calls with participating remote buyers. This service is also included for all exhibitors participating with custom designed stands.

The online Participating Companies Directory will play a leading role, since it will be essential for identifying companies, products, news, contacts, agenda and eMeeting services, etc. for all those visitors who cannot attend the event in person.