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Guaranteed traceability of all frozen imported foods in Beijing 

Guaranteed traceability of all frozen imported foods in Beijing 
Photo: Global Times

The Beijing Cold Chain Food Traceability Platform has expanded to include all imported foods stored below or at zero degrees Celsius. Consumers can use the WeChat social media app to scan tracking codes in stores and find product information relating to safety and traceability, entry inspection and quarantine certificates, Covid-19 test results, and disinfection certificates.

The measures will go some way to assuaging consumer fears about imported foods after scares relating to Covid-19 associated with imported frozen products, including frozen vegetables, frozen fruits and frozen fruit juices. 

 

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Sainsbury’s promotes frozen veg

Sainsbury’s promotes frozen veg

 

Sainsbury’s has teamed up with frozen foods specialist Birds Eye to revamp its Epsom store with a colourful ‘vegetable takeover’. The initiative is part of the UK retailer’s campaign to promote healthier eating, in this case, by adding more frozen vegetables to their trolley. It also dovetails perfectly with Birds Eye’s marketing campaign ‘Eat in Full Colour’, which highlights the benefits of frozen vegetables. In the month of October, products in the frozen aisle at the Epsom branch of Sainsbury’s will be grouped by colour in a rainbow layout to better showcase the variety of products available

Holly Callender, category planner for frozen at Sainsbury’s, said, “This activity is seeking to disrupt shoppers in store and educate them about the vast range of high-quality products available in the frozen aisle.”